Abstract: Social media tools such as Twitter, Facebook and YouTube have become common place for personal use, but how do we leverage these free tools to not only connect with our clientele but promote Extension to new audiences. Currently, there are 25 million Twitter accounts, over 500 million active Facebook users and 2 billion videos watched daily on YouTube, therefore, it makes sense for Extension to have a presence where users are spending time. For Extension personnel, understanding the benefits and learning the uses of social media tools is a tremendous opportunity to transition our past outreach excellence into a new, non-traditional format for the future. Join us to learn how to engage your clients, colleagues and supporters in social networks as well as exposure Extension content to a new demographic.
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