Social Media 101          Tweets, Likes and Clips    David A. Yates          Emily L. TiptonExtension Area Specialist    I...
Our Goals1   What is social media?2   Why you should care about social media?3   How do I develop a social medial strategy...
Our Goals1   What is social media?                                                 ENGAGE and INSPIRE2   Why you should ca...
What is Social Media?      “ANY media connected to the internet which enables            interaction between two or more p...
Introduce the ‘Big 3’
• User driven online community• Share information, photos, events, interests• Create Pages    – Designed for organizations...
Features• Pushed news feed• Feedback, Discussion &   Chat• Event promotions• Photo sharing• Video hosting• Referral traffi...
• Recipient driven micro‐blogging network   – “Online Water Cooler”   – Timely tidbits of info   – 140 characters, max• Ne...
Features• Real‐time information sharing to  engage users   – KISS method of communicating   – Conversational tone• Searcha...
“People to engage in new ways with video            wherever and whenever” ‐ YouTube• Video‐sharing community  – Forum for...
Features• Playlist Organization• Public/Private• Video Embedding    – (Website, Facebook)• Subscription• Stats (YouTube In...
Why you should care about     Social Media?Opportunity!    Location. Location. Location   Be where the your audience is!
The Internet is the Change Agent                       2000                                     2010                      ...
Among Internet users • 62% use social networking               • 45% own DVRs   sites                                     ...
What about farmers?                     90                     80                     70                     60        Per...
Who really uses Social Media?Facebook                         YouTube• More than 500 million          • 2 million videos w...
Who really uses Social Media?
Developing a Social Medial Strategy         Where do I start?• Identify your audience   – Be specific• Determine what you ...
Dive in!• Start a channel, Page, Account• Have a contest• Q&A responses (public   interest)• Report on events   – Mini‐med...
Tips for Clips, Tweets and Engagement Tips • Be Credible, Be Yourself, Be the    Brand • Smaller interlinked videos have  ...
Miss Social MannersIssue                         SolutionWho’s reputation is a risk?   Everyone is official whether in    ...
• Over 500 million Facebook users• Social Media – Who’s reputation is a risk?• Everyone is official whether in personal or...
Educational Intergration Process4‐H Project Group                         Meeting                           Site tools for...
References•   Social Media Potential For Agriculture (aafromaa)     – link•   PEW Internet Project, 2010     – http://www....
Social Media 101: Tweets, Likes and Clips
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Social Media 101: Tweets, Likes and Clips

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Abstract: Social media tools such as Twitter, Facebook and YouTube have become common place for personal use, but how do we leverage these free tools to not only connect with our clientele but promote Extension to new audiences. Currently, there are 25 million Twitter accounts, over 500 million active Facebook users and 2 billion videos watched daily on YouTube, therefore, it makes sense for Extension to have a presence where users are spending time. For Extension personnel, understanding the benefits and learning the uses of social media tools is a tremendous opportunity to transition our past outreach excellence into a new, non-traditional format for the future. Join us to learn how to engage your clients, colleagues and supporters in social networks as well as exposure Extension content to a new demographic.

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Social Media 101: Tweets, Likes and Clips

  1. 1. Social Media 101 Tweets, Likes and Clips David A. Yates Emily L. TiptonExtension Area Specialist IT Specialist Eastern Region Animal Science
  2. 2. Our Goals1 What is social media?2 Why you should care about social media?3 How do I develop a social medial strategy?4 Discussion and Questions
  3. 3. Our Goals1 What is social media? ENGAGE and INSPIRE2 Why you should care about social media? Tweet Along    3 How do I develop a social medial strategy? @UTExtension #UTExtension4 Discussion and Questions
  4. 4. What is Social Media? “ANY media connected to the internet which enables  interaction between two or more people.”Source: aafromaa
  5. 5. Introduce the ‘Big 3’
  6. 6. • User driven online community• Share information, photos, events, interests• Create Pages  – Designed for organizations – Maintains personal – professional distinction * – Multiple managers – Added features
  7. 7. Features• Pushed news feed• Feedback, Discussion &  Chat• Event promotions• Photo sharing• Video hosting• Referral traffic – Integration *• Internal searching
  8. 8. • Recipient driven micro‐blogging network – “Online Water Cooler” – Timely tidbits of info – 140 characters, max• New Language – Twittering, Retweet,  Followers, Tweetup – New @ and # uses
  9. 9. Features• Real‐time information sharing to engage users – KISS method of communicating – Conversational tone• Searchable• Integration * – TwitPic
  10. 10. “People to engage in new ways with video  wherever and whenever” ‐ YouTube• Video‐sharing community – Forum for people to  connect, inform, and  inspire others  (local to global)• Video‐blog• Searchable
  11. 11. Features• Playlist Organization• Public/Private• Video Embedding – (Website, Facebook)• Subscription• Stats (YouTube Insight)• Engaging – Feedback (comments, rate) – Creative, brief, viral appeal• Referral traffic – Integration *
  12. 12. Why you should care about Social Media?Opportunity! Location. Location. Location Be where the your audience is!
  13. 13. The Internet is the Change Agent 2000 2010 0 0 43 19 5 55 85 53 57 46 74 65 Phone Internetslow, stationary connections fast, mobile connections on Broadbandbuilt around my computer outside servers and Wireless storage Online VideoSource: PEW Internet Project, 2010 Social Media
  14. 14. Among Internet users • 62% use social networking  • 45% own DVRs sites – up from 3% in 2002 – 50% share photos • 52% own laptops  – 33% create content tags – up from 30% in 2006 – 32% contribute rankings and  • 42% own game consoles ratings – 30% share personal creations • 4% own tablet computer  – iPad • 26% post comments on sites  and blogs • 5% own e‐book readers – Kindle • 24% use Twitter  – Or other status update features • 47% own MP3 players  – up from 11% in 2005 • 14% are bloggersSource: PEW Internet Project, 2010
  15. 15. What about farmers? 90 80 70 60 Percentage 50 40 30 20 10 0 Hours Online Texting Farm Specific Manufacturer Site SiteSource: 2009 Agriculture New Media Usage Study
  16. 16. Who really uses Social Media?Facebook YouTube• More than 500 million  • 2 million videos watched  active users daily• 50% of our active users log  • 1 minute = 24 hours of  on to Facebook in any given  footage uploaded day• Average user has 130  Let’s learn more…. friends
  17. 17. Who really uses Social Media?
  18. 18. Developing a Social Medial Strategy Where do I start?• Identify your audience – Be specific• Determine what you want to  accomplish – Start simple• Determine how much time you  can devote – Start small• Select your social environment – Make it easy
  19. 19. Dive in!• Start a channel, Page, Account• Have a contest• Q&A responses (public  interest)• Report on events – Mini‐media channel for supports  & sponsors• SPARK THE CONVERSATION
  20. 20. Tips for Clips, Tweets and Engagement Tips • Be Credible, Be Yourself, Be the  Brand • Smaller interlinked videos have  impact • Monitor your comments • Build a community • COPYRIGHT – Creative Commons • Follow, Like & Subscribe to your  colleagues! – Participate as a peer
  21. 21. Miss Social MannersIssue SolutionWho’s reputation is a risk? Everyone is official whether in  personal or professional account
  22. 22. • Over 500 million Facebook users• Social Media – Who’s reputation is a risk?• Everyone is official whether in personal or professional account• Question – Is it important or even possible to have a personal online  identities separate from professional ones?• Extension is researched based – what do our personal feelings have to do  with that?• Are we branding ourselves or our organization?• Social media has caused all of us to live in a “small town”.  Magnification  of posts submitted.• Many upsides to a single social media identity, such as credibility, trust,  deeper connections.• Social media helps you find out about the people you are targeting or  involved with, such as additional information, like music, topics interested  in, etc.
  23. 23. Educational Intergration Process4‐H Project Group Meeting Site tools for FCS Tia Chi Event enhanced program BQA Training reporting Promote SM sitesPrograms usingTraditional  Social  Program Engagement Assessment DeliveryMarketing  MediaMethods Post announcement,  4‐Hers post project accomplishments create event  invitation, video  Ask for feedback teaser (commercial) Producer comments on adopted  practices
  24. 24. References• Social Media Potential For Agriculture (aafromaa) – link• PEW Internet Project, 2010 – http://www.pewinternet.org/• 2009 Agriculture New Media Usage Study. Nicholson Kovac, Inc. – http://www.prweb.com/releases/Nicholson‐Kovac/AgMedia‐Study/prweb2767974.htm• Five Social Media Tools for the Extension Toolbox, JOE October 2010 // Volume 48 // Number 5 //  Tools of the Trade // 5TOT7 – http://www.joe.org/joe/2010october/tt7.php• The 2010 Social Networking Map, Flowtown – http://www.flowtown.com/blog/the‐2010‐social‐networking‐map?display=wide• YouTube in Extension – eXtension: http://collaborate.extension.org/wiki/YouTube_in_Extension• When are Facebook Users Most Active, Study. Virtue.
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