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Beef producers in Tennessee are utilizing a greater array of technology to acquire information needed to manage their operations more profitably. Budget cuts are forcing Extension to look at more cost effective ways to provide information to beef producers. Utilizing new Web 2.0 technologies, this team has developed and promoted a web-based video series that includes more than sixty segments that are from three to six minutes long that cover a wide variety of topics related to beef cattle production. Utilizing this technology is helping reach additional producers with important production information at a time when resources do not allow one-on-one contact.