A Multi-Media Approach to Beef Extension

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2010 NETC
Beef producers in Tennessee are utilizing a greater array of technology to acquire information needed to manage their operations more profitably. Budget cuts are forcing Extension to look at more cost effective ways to provide information to beef producers. Utilizing new Web 2.0 technologies, this team has developed and promoted a web-based video series that includes more than sixty segments that are from three to six minutes long that cover a wide variety of topics related to beef cattle production. Utilizing this technology is helping reach additional producers with important production information at a time when resources do not allow one-on-one contact.

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A Multi-Media Approach to Beef Extension

  1. 1. A Multi-Media Approach to Beef Extension Emily L. Tipton and Clyde D. Lane, Jr. Department of Animal Science, The University of Tennessee Beef producers in Tennessee are utilizing a greater array of technology to acquire information needed to manage their operations more profitably. Budget cuts are forcing Extension to look at more cost effective ways to provide information to beef producers. Utilizing new Web 2.0 technologies, this team has developed and promoted a web- based video series that includes more than sixty segments that are from three to six minutes long that cover a wide variety of topics related to beef cattle production. Utilizing this technology is helping reach additional id i t ft i l t d t b f ttl d ti Utili i thi t h l i h l i h dditi l producers with important production information at a time when resources do not allow one-on-one contact. Website On-line Learning Social Media – Web 2.0 The Tennessee Cattle Lane Moodle YouTube http://www.tncattlelane.org/ https://extol.tennessee.edu/ http://www.youtube.com/UTIAcomm http://www.youtube.com/UTAnimalScienceCattle producers and others interested in quality beef UT Extension Online Learning (extOL) is a group of Existing websites are supplemented with new informationproduction and management are invited to take a walk web sites that deliver professional development and features on a timely basis to keep clientele up-to-date ofdown Cattle Lane...or, more specifically, they are programs and quality Extension programming that has activities and events conducted through the Department ofinvited to participate in a free online education traditionally been delivered at county meetings and in- Animal Science. However, new web technologies such asopportunity sponsored by University of Tennessee y y y services throughout the state. Twitter, Facebook and YouTube applications provide a newExtension and the Department of Animal Science. means to reach Tennessee beef producers. Acknowledgments Patrick Watson Digital Media Consultant, Technology Evaluation Richard Karel IT Specialist, UT Extension Specialist James B. Neel Professor, UT Animal Science UTIA Marketing and Communications Ginger Trice, Writer (Ag Research) Chuck Denney, TV and Radio News Producer UTK on Itunes U Doug Edlund, Videographer/Editor http://animalscience.ag.utk.edu/Podcasts.html http://itunesu.utk.edu/ http://itunesu utk edu/ UT I Innovative Technology C ti T h l Consulting lti Facebook http://www.facebook.com/TennesseeBeefProgramUTK on iTunes U provides quick, easy delivery of podcasts.These audio, video and text files can contain materials, Twitterlectures, seminars, and other valuable information related to http://twitter.com/UTAnimalSciencebeef production. Producers can access audio and videopodcasts or PDF files as well as download content to theircomputer or mobile device to access anywhere, any timethey choose. http://animalscience.ag.utk.edu/

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