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A Multi-Media Approach to Beef Extension
 

A Multi-Media Approach to Beef Extension

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2010 MSU Fall Extension Conference...

2010 MSU Fall Extension Conference
Beef producers in Tennessee are utilizing a greater array of technology to acquire information needed to manage their operations more profitably. Budget cuts are forcing Extension to look at more cost effective ways to provide information to beef producers. Utilizing new Web 2.0 technologies, this team has developed and promoted a web-based video series that includes more than sixty segments that are from three to six minutes long that cover a wide variety of topics related to beef cattle production. Utilizing this technology is helping reach additional producers with important production information at a time when resources do not allow one-on-one contact.

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    A Multi-Media Approach to Beef Extension A Multi-Media Approach to Beef Extension Presentation Transcript

    • A Multi-Media Approach to Beef Extension Dr. Clyde D. Lane, Jr. Emily L. TiptonBeef Extension Specialist IT Specialist Department of Animal Science University of Tennessee MSU Fall Extension Conference October 19, 2010
    • Goals and ObjectivesTo provide YOU the informationand inspiration to start your ownmulti-media Beef Extensionprogram.• What is the a multi-media Extension program?• What do I need and how do I get started?• How is it integrated with existing Extension programming?• Where can I use it and how does it benefit our clientele?• What’s after The Lane? http://www.tncattlelane.org/
    • What is a multi-media approach to Beef Extension? Unique Website •TNCL Social Media Video •Facebook •YouTube •Twitter Core Beef Extension Material Continuing Education Podcast Credit •iTunesU •Moodle
    • What is OUR multi-media approach to Beef Extension?The Tennessee Cattle Lane• A unique, ‘branded’ site• Topic Navigation • Answers to many common production problems• Brief videos accompanied by supporting factsheet• Available 24/7 via different access points • Website • YouTube • iTunes U • Facebook http://www.tncattlelane.org/
    • How and what do I need to get started?Have an idea or goal!Equipment: What we use, butavailable in ALL price ranges!Camera: Cannon GL2 * Extra Battery Tripod, sturdy Microphone, lapel Hard Drive Space, lots Carrying CasesSoftware: ULead Studio, Editing Final Cut Pro, Editing Movie Maker, FREENetworking SkillsExplore what is available fromothers… don’t be afraid to ask forhelp! *Great for 2005, but new models are smaller, record in Hi-Definition and save to an internal HD.
    • Let’s make a video!
    • ProductionIncorporates• Photos• Clip Art• PowerPoint Slides• PowerPoint Charts• Video• Audiohttp://www.youtube.com/watch?v=uGE0pI5QNKo
    • You cannot have too much b-roll or too many photos!
    • How is it integrated with existing Extension programing?Marketing• Business Card• Newsletter & Periodicals• Field Days• Email Reminders http://www.tncattlelane.org/
    • How is it integrated with existing Extension programing?“As the old saying goes, ‘a picture is worth a thousand words.’ If that istrue, how much more a training video must be worth!” - Rebekah Norman, Rutherford County Extension Agent“… using different avenues to educate Tennessee cattle producers… Dr.Lane has shown the unique ability to transfer his common senseapproach…” - Charles Hord, Executive Vice President, Tennessee Cattlemen’s Association“These video’s have the advantage of being short and focused and gearedtoward the needs of beef producers.” - Ruth Correll, Wilson County Director and Ag Agent“These videos fill an important gap in information needed by beefproducers here in Tennessee and across the U.S.” - John C. Waller, UT Animal Science Associate Professor
    • Where can I use it and how does it benefit our clientele? Social Media – Web 2.0Existing websites aresupplemented with newinformation and features on atimely basis to keep clienteleup-to-date of activities andevents conducted through theDepartment of Animal Science.However, new webtechnologies such as Twitter,Facebook and YouTubeapplications provide a newmeans to reach Tennesseebeef producers. http://www.youtube.com/UTAnimalScience
    • Where can I use it and how does it benefit our clientele? Social Media – Web 2.0Existing websites aresupplemented with newinformation and features on atimely basis to keep clienteleup-to-date of activities andevents conducted through theDepartment of Animal Science.However, new webtechnologies such as Twitter,Facebook and YouTubeapplications provide a newmeans to reach Tennesseebeef producers. http://www.facebook.com/TennesseeBeefProgram
    • Where can I use it and how does it benefit our clientele? Social Media – Web 2.0Existing websites aresupplemented with newinformation and features on atimely basis to keep clienteleup-to-date of activities andevents conducted through theDepartment of Animal Science.However, new webtechnologies such as Twitter,Facebook and YouTubeapplications provide a newmeans to reach Tennesseebeef producers. http://twitter.com/UTAnimalScience
    • Where can I use it and how does it benefit our clientele? UTK on iTunes UUTK on iTunes U providesquick, easy delivery ofpodcasts. These audio, videoand text files can containmaterials, lectures, seminars,and other valuable informationrelated to beef production.Producers can access audioand video podcasts or PDFfiles as well as downloadcontent to their computer ormobile device to accessanywhere, any time theychoose. http://itunesu.utk.edu/
    • Where can I use it and how does it benefit our clientele? On-line Learning MoodleUT Extension Online Learning(extOL) is a group of web sitesthat deliver professionaldevelopment programs andquality Extensionprogramming that hastraditionally been delivered atcounty meetings and in-services throughout the state. https://extol.tennessee.edu/
    • What’s after The Lane? Suggestions? Questions? Discussion? What are you doing?
    • Thanks for your time!Dr. Clyde D. Lane Emily L. TiptonBeef Cattle Extension Specialist Information Technology Specialist605 Airways Blvd. 2640 Morgan Circle DriveJackson, Tennessee 38301-3201 10 McCord HallPhone: (731) 425-4717 Knoxville, Tennessee 37996Fax: (731) 425-4720 Phone: (865) 974-3129Email: clane@utk.edu Fax: (865) 974-0429 Email: etipton@utk.edu http://animalscience.ag.utk.edu/
    • Resources• Windows Live Movie Maker – Free (pc) http://explore.live.com/windows-live-movie-maker?os=other• VideoStudio (ULead) - $69.99 http://www.corel.com/servlet/Satellite/us/en/Product/1175714228541#tabview=tab0• Final Cut Pro Studio - $999.99 (mac) http://store.apple.com/us/product/MB642?afid=p219%7CGOUS&cid=OAS-US-KWG- AppleSoftware-US• iMovie – Free (mac) http://www.apple.com/ilife/imovie/