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Azure and the Cloud White Paper - Ethos
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Azure and the Cloud White Paper - Ethos


What's the difference between Azure, EC2, Google AppEngine? A must-read primer on the cloud.

What's the difference between Azure, EC2, Google AppEngine? A must-read primer on the cloud.

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  • Enables IT to offload non-essential IT processes; reducing internal IT complexityIT organizations can optimize their IT resources by focusing internal services on core business value processes, rather than wasting time and energy managing lesser value IT services and resources that can be externalizedCloud services enable act as a release value for data centers that are power and space constrained, deferring new data center construction
  • Using the cloud, IT organizations can quickly provision IT resources whenever business demands, especially for short-term IT resource needsPay as you go: IT organizations pay for only the IT services they use, enabling better resource tracking, budget forecasting and faster return on invested IT dollarCeiling price: IT organization consume as much as they like (up to a ceiling) encouraging outside consumption without process red-tapeCloud computing business models require providers to hire, train, and retain highly skilled employees to ensure service quality
  • Rather than using a co-location facility or a new data center, IT organizations will backup data to the cloudInternet-based clouds (public and private) provide greater IT service access to mobile workforce than internally hosted IT services accessed via VPN
  • As we open up systems, customers expect the same security, reliability, and availabilityWho are you sharing that server with?What happens if you don’t pay your bill? Do you lose your data?How do I control and monitor consumption? (Wireless phone bill)What infrastructure is my applications running on?What protection do I have against outages?What legal recourse do I have?
  • 20 million enterprises in ChinaUfida accounts for 22% market share of China management software (SAP market share in China: 9.7%)UfidaChangejet: SMEs oriented management software# of enterprise users: 500,000*


  • 1. Cloud Computing
    White Paper
  • 2. Contents
    Why the Cloud?
    Benefits and Issues
    Azure Introduction
    Alternative Cloud Platforms
    Ethos in Cloud Computing(Case Studies)
  • 3. Why the Cloud?
  • 4. Why the Cloud?
    Enterprises are seeing early benefits of cloud computing:
    Quicker time to market, Fast updates
    Anywhere access
    Infrastructure Advantages
    Reliability and Fault Tolerance
    Faster Deployment
    No patching or maintenance
    Low cost of entry
    You pay for what you use
  • 5.

    Why the Cloud?
    By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets
    The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications
  • 6. Benefits and Issues
  • 7. Cloud Benefits
    Simplifies and Optimizes IT
    Public cloud business models allow IT organizations to defer costs today. Long term, overall IT prices will stabilize
  • 8. On demand, self-service business models increase IT agility
    Enables Faster ROI through better resource management
    Cloud computing vendors employ highly skilled IT professionals to operate their service
    Cloud Benefits
  • 9. As cloud computing trust increases, IT organizations will use cloud services as a disaster recovery option
    Public and externally facing private clouds can more easily support a mobile workforce
    Cloud Benefits
  • 10. Migration Cost
  • 11. Cloud Benefits - Real-world Cost Analysis
    Seamless and predictable scale up ability.
    Very low starting cost with 99.9% availability.
    Easy to develop and maintain.
  • 12. Registered Users
    Operation Cost
  • 13. Cloud Benefits - Real-world Performance Analysis
    For very limited service requests, Azure-based solution takes slightly longer time to response than self-hosted solution.
    When more service requests come in, response time of self-hosted solution’s longest transaction will be longer. Meanwhile, response time of Azure-based solution’s longest transaction looks comparatively steady.
    When service requests increase rapidly, transaction rates of self-hosted solution drops down very fast, meanwhile transaction rates of Azure-based solution looks comparatively better.
  • 14.
  • 15. Shared Infrastructure
    Consumption-based pricing
    Improved Business Continuity and Elasticity
    Cloud Issues
  • 16. Azure Introduction
  • 17. Azure Platform Overview
  • 18. Alternative Cloud Platforms
  • 19. A Simple Market Quadrant
    Pay As You Go
    Vertically Integrated
    Platform Niche Player
    Trad Vendor
    Buy Up-front
  • 20. Alternative Cloud PlatformsAmazon Web Services
    Elastic Compute Cloud (EC2) provides VMs that can run Linux or Windows
    Windows Azure CTP
    Your Application
    Your Application
    Your Storage
    Windows Azure Storage
    Linux or
    Windows Server 2008
    Windows Azure Fabric
  • 21. Alternative PlatformsOther Amazon Web Services technologies
    Amazon Web Services
    Windows Azure
    Simple Storage Service (S3)
    Elastic Block Store
    Windows Azure Storage Blobs
    Blob storage
    Windows Azure Storage Tables
    Scale-out storage
    Simple Queue Service (SQS)
    Windows Azure Storage Queues
  • 22. Alternative PlatformsGoogle AppEngine
    Supports Java and Python Web applications
    Provides non-relational, scale-out storage
    Google AppEngine
    Windows Azure CTP
    Web Role
    Web/Queue Request Processor
    Worker Role
    Python/Java Runtime
    Windows Server 2008
    Windows Azure Storage
    Windows Azure Fabric
  • 23. Alternative Force Platform
    A platform for data-driven enterprise applications
    Uses Apex, a language
    Provides non-relational, scale-out storage
    Enterprise Application
    Force Database
    Force Runtime
  • 24. Ethos in Cloud Computing(Case Studies)
  • 25. Ethos in Cloud Computing
    • Ethos(ISV)
    Leading consulting and solution provider in cloud and social field, both in Europe and China.
    An online cloud computing service developed by Ethos, one of first commercial Azure solution in the world.
    An enterprise social collaboration product based on Azure and Dynamics xRM.
  • 26. Ethos in Cloud Computing
    Ethos is Microsoft preferred cloud computing development partner in Greater China Region.
    Ethos was invited to deliver keynote presentation in Microsoft Azure Summit.
    Ethos is one of the first ISVs which offers cloud computing solution in Europe and China.
    Ethos has rich experience in mainstream cloud computing technologies, including Microsoft Azure,Google App Engine and Amazon EC2/S3. We recommend Azure as first-class cloud computing platform for enterprise.
  • 27. Ethos in Cloud Computing
  • 28. Ethos Cloud Computing Case Study
    UFIDA Software Co., Ltd. is a major provider of management software solutions and e-business services, UFIDA has been consistently recognized as a Key Software Enterprise and leader in China's software industry.As Microsoft preferred cloud computing solution provider, Ethos successfully migrated Ufida‘sChanjet to the Azure platform.
  • 29. Ethos Cloud Computing Case Study
    Qiming QAF
    Qiming is leadingsoftware providerin the automotive
    industry. Qiming owns
    one of the largest
    datacenters in China.Ethos is working with Qiming to enable Qiming’s critical development platform QAF to work on the cloud.
  • 30. Ethos Cloud Computing Case Study
    An online cloud computing service to help people change habits, lifestyles and personal qualities. Very popular public health service in Norway.
    One of the first commercial Azure application in the world.
    Developed by Ethos.
  • 31. XLR8 Platform
  • 32. XLR8 Overview
    Designed both for Software-as-a-Service (SaaS) model and for Platform-as-a-Service (PaaS) offerings on private or hybrid clouds (Windows Azure)
    Through XLR8, ISVs can write apps on Azure that directly integrate with the companies legacy data and systems.
    XLR8 Enterprise
    Cloud Platform
    XLR8 enterprise cloud platform brings a new level of standardization and modularity to enterprise software. Open APIs create a layer of abstraction in 3 dimensions:
    On-premise legacy systems
    3rd party or internal apps
    Unified user experience on multiple digital channels
    Legacy System
    Legacy System
    Legacy System
    $30bn market: Gartner forecast SaaS market to reach $16bn by 20141. Forrester predict a PaaS market of $15bn by 20162.
    1 “Forecast Analysis: Software as a Service, Worldwide”, July 2010
    1 “Platform-as-a-Service Market Sizing”, July 2009
  • 33. XLR8 Business Value
    Large Enterprise will benefit by reducing cost while improving business agility and keeping strategic control of data
    Small and Medium Enterprise benefit because isolated SaaS modules can now become fully integrated into enterprise software suites
    3rd party/internal suppliers and independent software vendors (ISVs) will benefit as they get a direct distribution channel to customers/users
  • 34. A Unified, Social User Experience Create Stickiness
    All business processes can integrate into a dynamically generated module menu. This means enterprise users could access all business systems directly from the dashboard!
    The right column is a mashup of dynamically updated App Widgets. This provide a one-glance status update and overview
    The enterprise activity stream support traditional team-based collaboration, but users can also follow business objects and processes (documents, customer records, issues etc). Any business process can reach their user through posting to the stream.
  • 35. Thanks!
    Contact us via: