Enables IT to offload non-essential IT processes; reducing internal IT complexityIT organizations can optimize their IT resources by focusing internal services on core business value processes, rather than wasting time and energy managing lesser value IT services and resources that can be externalizedCloud services enable act as a release value for data centers that are power and space constrained, deferring new data center construction
Using the cloud, IT organizations can quickly provision IT resources whenever business demands, especially for short-term IT resource needsPay as you go: IT organizations pay for only the IT services they use, enabling better resource tracking, budget forecasting and faster return on invested IT dollarCeiling price: IT organization consume as much as they like (up to a ceiling) encouraging outside consumption without process red-tapeCloud computing business models require providers to hire, train, and retain highly skilled employees to ensure service quality
Rather than using a co-location facility or a new data center, IT organizations will backup data to the cloudInternet-based clouds (public and private) provide greater IT service access to mobile workforce than internally hosted IT services accessed via VPN
As we open up systems, customers expect the same security, reliability, and availabilityWho are you sharing that server with?What happens if you don’t pay your bill? Do you lose your data?How do I control and monitor consumption? (Wireless phone bill)What infrastructure is my applications running on?What protection do I have against outages?What legal recourse do I have?
Cloud Computing White Paper
Contents Why the Cloud? Benefits and Issues Azure Introduction Alternative Cloud Platforms Ethos in Cloud Computing(Case Studies) XLR8
Why the Cloud? Enterprises are seeing early benefits of cloud computing: Productivity Quicker time to market, Fast updates Anywhere access Elasticity Infrastructure Advantages Reliability and Fault Tolerance Faster Deployment No patching or maintenance Economics Low cost of entry You pay for what you use
“ ” Why the Cloud? By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications
Cloud Benefits Simplifies and Optimizes IT Public cloud business models allow IT organizations to defer costs today. Long term, overall IT prices will stabilize 7
On demand, self-service business models increase IT agility Enables Faster ROI through better resource management Cloud computing vendors employ highly skilled IT professionals to operate their service 8 Cloud Benefits
As cloud computing trust increases, IT organizations will use cloud services as a disaster recovery option Public and externally facing private clouds can more easily support a mobile workforce 9 Cloud Benefits
Cloud Benefits - Real-world Performance Analysis For very limited service requests, Azure-based solution takes slightly longer time to response than self-hosted solution. When more service requests come in, response time of self-hosted solution’s longest transaction will be longer. Meanwhile, response time of Azure-based solution’s longest transaction looks comparatively steady. When service requests increase rapidly, transaction rates of self-hosted solution drops down very fast, meanwhile transaction rates of Azure-based solution looks comparatively better.
The Azure Services PlaformAn illustration .NET Services SQL Azure Applications Windows Azure Applications Windows Mobile Windows Vista/XP Windows Server Others
Windows AzureWindows in the cloud Application Compute Storage Fabric Config .NET Services SQL Services Applications Windows Azure Applications Windows Mobile Windows Vista/XP Windows Server Others
Windows Azure Compute Service A closer look VMs VMs Worker Role Instance Web Role Instance HTTP IIS Load Balancer RoleEntryPoint.Start() Agent Agent Windows Azure Fabric Application Storage Compute Fabric …
Azure Table Storage - LogicalA closer look at tables . . . Table Table Table Entity . . . Entity Entity Property Property . . . Property Flexible, non schematized Name Type Value
The Windows Azure FabricAn illustration Storage Web Role Instance Worker Role Instance Fabric Agent Fabric Agent Fabric Controller
SQL AzureA relational DB in the cloud SQL Azure Database “Huron” Data Hub Others (Future) .NET Services SQL Services Applications Live Services Windows Azure Applications Windows Mobile Windows Vista/XP Windows Server Others
SQL AzureAn illustration Tabular Data Stream Database Database Database SQL Azure “Huron” Data Hub Others (Future)
SQL Azure Under The Hood Applications use standard SQL client libraries: ODBC, ADO.Net, … Application TDS (tcp:1433) Load balancer forwards ‘sticky’ sessions to TDS protocol tier Load Balancer TDS (tcp: 1433) Gateway Gateway Gateway Gateway Gateway Gateway Data Node Data Node Data Node Data Node Data Node Data Node TDS (tcp: 1433) Scalability and Availability: Fabric, Failover, Replication and Load balancing
V1 Application Topologies SQL Azure access from outside MS Datacenter (On-premises – ADO.NET) SQL Azure access from within MS Datacenter (Azure compute – ADO.NET) Application/ Browser App Code / Tools ADO.NET Data Svcs/REST - EF HTTP/S SOAP/REST HTTP/S App Code (ASP.NET) Windows Azure T-SQL (TDS) T-SQL (TDS) SQL Data Services SQL Data Services MS Datacenter MS Datacenter Code Far Code Near
SQL AzureUsing one or multiple databases SQL Azure Database Database Application Database Database Application Database
.NET ServicesInfrastructure in the cloud Access Control Service Bus .NET Services SQL Services Applications ? Live Services Windows Azure Applications Windows Mobile Windows Vista/XP Windows Server Others
A Simple Market Quadrant Microsoft Google Salesforce Amazon Mosso Pay As You Go Vertically Integrated Platform Niche Player VMWare Appistry Trad Vendor v.Future Buy Up-front
Alternative Cloud PlatformsAmazon Web Services Elastic Compute Cloud (EC2) provides VMs that can run Linux or Windows EC2 Windows Azure CTP VM VM Your Application Your Application Your Storage Windows Azure Storage Linux or Windows Windows Server 2008 Windows Azure Fabric
Alternative PlatformsOther Amazon Web Services technologies Amazon Web Services Windows Azure Simple Storage Service (S3) Elastic Block Store Windows Azure Storage Blobs Blob storage Windows Azure Storage Tables Scale-out storage SimpleDB Simple Queue Service (SQS) Windows Azure Storage Queues Queues
Alternative PlatformsGoogle AppEngine Supports Java and Python Web applications Provides non-relational, scale-out storage Google AppEngine Windows Azure CTP Web Role Web/Queue Request Processor GQL Worker Role Python/Java Runtime Windows Server 2008 Windows Azure Storage Datastore Windows Azure Fabric
Alternative PlatformsSalesforce.com Force Platform A platform for data-driven enterprise applications Uses Apex, a Salesforce.com-defined language Provides non-relational, scale-out storage SOQL Enterprise Application Force Database Force Runtime
Leading consulting and solution provider in cloud and social field, both in Europe and China. ChangeTechchangetech.cloudapp.net An online cloud computing service developed by Ethos, one of first commercial Azure solution in the world. XLR8 xlr8.cloudapp.net An enterprise social collaboration product based on Azure and Dynamics xRM.
Ethos in Cloud Computing Ethos is Microsoft preferred cloud computing development partner in Greater China Region. Ethos was invited to deliver keynote presentation in Microsoft Azure Summit. Ethos is one of the first ISVs which offers cloud computing solution in Europe and China. Ethos has rich experience in mainstream cloud computing technologies, including Microsoft Azure,Google App Engine and Amazon EC2/S3. We recommend Azure as first-class cloud computing platform for enterprise.
Ethos Cloud Computing Case Study UfidaChanjet UFIDA Software Co., Ltd. is a major provider of management software solutions and e-business services, UFIDA has been consistently recognized as a Key Software Enterprise and leader in China's software industry.As Microsoft preferred cloud computing solution provider, Ethos has worked with Ufida and migrate UfidaChanjet to Azure platform successfully.
Ethos Cloud Computing Case Study Qiming QAF Qiming is leadingsoftware providerin car manufacturingfield, Qiming alsoowns one of the biggestdatacenter in China.Ethos is working with Qiming to empower Qiming’s critical development platform QAF on cloud.
Ethos Cloud Computing Case Study ChangeTech An online cloud computing service to help people change habits, lifestyles and personal qualities. Very popular public health service in Norway. One of the first commercial Azure application in the world. Developed by Ethos.
XLR8 Overview Designed both for Software-as-a-Service (SaaS) model and for Platform-as-a-Service (PaaS) offerings on private or hybrid clouds (Windows Azure) Through XLR8, ISVs can write apps on Azure that directly integrate with the companies legacy data and systems. App App App XLR8 Enterprise Cloud Platform XLR8 enterprise cloud platform brings a new level of standardization and modularity to enterprise software. Open APIs create a layer of abstraction in 3 dimensions: On-premise legacy systems 3rd party or internal apps Unified user experience on multiple digital channels Legacy System Legacy System Legacy System $30bn market: Gartner forecast SaaS market to reach $16bn by 20141. Forrester predict a PaaS market of $15bn by 20162. 1 “Forecast Analysis: Software as a Service, Worldwide”, July 2010 1 “Platform-as-a-Service Market Sizing”, July 2009
XLR8 Business Value Large Enterprise will benefit by reducing cost while improving business agility and keeping strategic control of data Small and Medium Enterprise benefit because isolated SaaS modules can now become fully integrated into enterprise software suites 3rd party/internal suppliers and independent software vendors (ISVs) will benefit as they get a direct distribution channel to customers/users
A Unified, Social User Experience Create Stickiness All business processes can integrate into a dynamically generated module menu. This means enterprise users could access all business systems directly from the dashboard! The right column is a mashup of dynamically updated App Widgets. This provide a one-glance status update and overview The enterprise activity stream support traditional team-based collaboration, but users can also follow business objects and processes (documents, customer records, issues etc). Any business process can reach their user through posting to the stream. 46
Thanks! Contact us via: Olav.Nedrelid@ethos.com.cn Fang@ethos.com.cn Ray@ethos.com.cn