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Ethos Cloud Computing White Paper-v1a

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  • Enables IT to offload non-essential IT processes; reducing internal IT complexityIT organizations can optimize their IT resources by focusing internal services on core business value processes, rather than wasting time and energy managing lesser value IT services and resources that can be externalizedCloud services enable act as a release value for data centers that are power and space constrained, deferring new data center construction
  • Using the cloud, IT organizations can quickly provision IT resources whenever business demands, especially for short-term IT resource needsPay as you go: IT organizations pay for only the IT services they use, enabling better resource tracking, budget forecasting and faster return on invested IT dollarCeiling price: IT organization consume as much as they like (up to a ceiling) encouraging outside consumption without process red-tapeCloud computing business models require providers to hire, train, and retain highly skilled employees to ensure service quality
  • Rather than using a co-location facility or a new data center, IT organizations will backup data to the cloudInternet-based clouds (public and private) provide greater IT service access to mobile workforce than internally hosted IT services accessed via VPN
  • As we open up systems, customers expect the same security, reliability, and availabilityWho are you sharing that server with?What happens if you don’t pay your bill? Do you lose your data?How do I control and monitor consumption? (Wireless phone bill)What infrastructure is my applications running on?What protection do I have against outages?What legal recourse do I have?
  • Transcript

    • 1. Cloud Computing White Paper
    • 2. Contents
      Why the Cloud?
      Benefits and Issues
      Azure Introduction
      Alternative Cloud Platforms
      Ethos in Cloud Computing(Case Studies)
      XLR8
    • 3. Why the Cloud?
    • 4. Why the Cloud?
      Enterprises are seeing early benefits of cloud computing:
      Productivity
      Quicker time to market, Fast updates
      Anywhere access
      Elasticity
      Infrastructure Advantages
      Reliability and Fault Tolerance
      Faster Deployment
      No patching or maintenance
      Economics
      Low cost of entry
      You pay for what you use
    • 5.

      Why the Cloud?
      By 2012, 80% of Fortune 1000 enterprises will be using some cloud computing services, 20% of businesses will own no IT assets
      The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications
    • 6. Benefits and Issues
    • 7. Cloud Benefits
      Simplifies and Optimizes IT
      Public cloud business models allow IT organizations to defer costs today. Long term, overall IT prices will stabilize
      7
    • 8. On demand, self-service business models increase IT agility
      Enables Faster ROI through better resource management
      Cloud computing vendors employ highly skilled IT professionals to operate their service
      8
      Cloud Benefits
    • 9. As cloud computing trust increases, IT organizations will use cloud services as a disaster recovery option
      Public and externally facing private clouds can more easily support a mobile workforce
      9
      Cloud Benefits
    • 10. Migration Cost
    • 11. Cloud Benefits - Real-world Cost Analysis
      Customer:
      Seamless and predictable scale up ability.
      Very low starting cost with 99.9% availability.
      Ethos(ISV):
      Easy to develop and maintain.
    • 12. Registered Users
      Operation Cost
    • 13. Cloud Benefits - Real-world Performance Analysis
      For very limited service requests, Azure-based solution takes slightly longer time to response than self-hosted solution.
      When more service requests come in, response time of self-hosted solution’s longest transaction will be longer. Meanwhile, response time of Azure-based solution’s longest transaction looks comparatively steady.
      When service requests increase rapidly, transaction rates of self-hosted solution drops down very fast, meanwhile transaction rates of Azure-based solution looks comparatively better.
    • 14.
    • 15. Shared Infrastructure
      Consumption-based pricing
      Improved Business Continuity and Elasticity
      15
      Cloud Issues
    • 16. Azure Introduction
    • 17. Azure Platform Overview
    • 18. The Azure Services PlaformAn illustration
      .NET Services
      SQL Azure
      Applications
      Windows Azure
      Applications
      Windows
      Mobile
      Windows
      Vista/XP
      Windows
      Server
      Others
    • 19. Windows AzureWindows in the cloud
      Application
      Compute
      Storage
      Fabric
      Config
      .NET Services
      SQL Services
      Applications
      Windows Azure
      Applications
      Windows
      Mobile
      Windows
      Vista/XP
      Windows
      Server
      Others
    • 20. Windows Azure Compute Service A closer look
      VMs
      VMs
      Worker
      Role Instance
      Web
      Role Instance
      HTTP
      IIS
      Load Balancer
      RoleEntryPoint.Start()
      Agent
      Agent
      Windows Azure Fabric
      Application
      Storage
      Compute
      Fabric

    • 21. Windows Azure Storage ServiceA closer look
      HTTP/ HTTPS
      RESTServices
      Blobs
      Tables
      Queues
      Application
      Storage
      Compute
      Fabric

    • 22. Azure Table Storage - LogicalA closer look at tables
      . . .
      Table
      Table
      Table
      Entity
      . . .
      Entity
      Entity
      Property
      Property
      . . .
      Property
      Flexible, non schematized
      Name
      Type
      Value
    • 23. The Windows Azure FabricAn illustration
      Storage
      Web Role
      Instance
      Worker Role
      Instance
      Fabric Agent
      Fabric Agent
      Fabric Controller
    • 24. SQL AzureA relational DB in the cloud
      SQL Azure Database
      “Huron” Data Hub
      Others (Future)
      .NET Services
      SQL Services
      Applications
      Live Services
      Windows Azure
      Applications
      Windows
      Mobile
      Windows
      Vista/XP
      Windows
      Server
      Others
    • 25. SQL AzureAn illustration
      Tabular Data Stream
      Database
      Database
      Database
      SQL Azure
      “Huron” Data Hub
      Others (Future)
    • 26. SQL Azure Under The Hood
      Applications use standard SQL client libraries: ODBC, ADO.Net, …
      Application
      TDS (tcp:1433)
      Load balancer forwards ‘sticky’ sessions to TDS protocol tier
      Load Balancer
      TDS (tcp: 1433)
      Gateway
      Gateway
      Gateway
      Gateway
      Gateway
      Gateway
      Data Node
      Data Node
      Data Node
      Data Node
      Data Node
      Data Node
      TDS (tcp: 1433)
      Scalability and Availability: Fabric, Failover, Replication and Load balancing
    • 27. V1 Application Topologies
      SQL Azure access from outside MS Datacenter
      (On-premises – ADO.NET)
      SQL Azure access from within MS Datacenter
      (Azure compute – ADO.NET)
      Application/
      Browser
      App Code / Tools
      ADO.NET Data Svcs/REST - EF
      HTTP/S
      SOAP/REST
      HTTP/S
      App Code
      (ASP.NET)
      Windows Azure
      T-SQL (TDS)
      T-SQL (TDS)
      SQL Data Services
      SQL Data Services
      MS
      Datacenter
      MS
      Datacenter
      Code Far
      Code Near
    • 28. SQL AzureUsing one or multiple databases
      SQL Azure Database
      Database
      Application
      Database
      Database
      Application
      Database
    • 29. .NET ServicesInfrastructure in the cloud
      Access Control
      Service Bus
      .NET Services
      SQL Services
      Applications
      ?
      Live Services
      Windows Azure
      Applications
      Windows
      Mobile
      Windows
      Vista/XP
      Windows
      Server
      Others
    • 30. Alternative Cloud Platforms
    • 31. A Simple Market Quadrant
      Microsoft
      Google
      Salesforce
      Amazon
      Mosso
      Pay As You Go
      Vertically Integrated
      Platform Niche Player
      VMWare
      Appistry
      Trad Vendor
      v.Future
      Buy Up-front
    • 32. Alternative Cloud PlatformsAmazon Web Services
      Elastic Compute Cloud (EC2) provides VMs that can run Linux or Windows
      EC2
      Windows Azure CTP
      VM
      VM
      Your Application
      Your Application
      Your Storage
      Windows Azure Storage
      Linux or
      Windows
      Windows Server 2008
      Windows Azure Fabric
    • 33. Alternative PlatformsOther Amazon Web Services technologies
      Amazon Web Services
      Windows Azure
      Simple Storage Service (S3)
      Elastic Block Store
      Windows Azure Storage Blobs
      Blob storage
      Windows Azure Storage Tables
      Scale-out storage
      SimpleDB
      Simple Queue Service (SQS)
      Windows Azure Storage Queues
      Queues
    • 34. Alternative PlatformsGoogle AppEngine
      Supports Java and Python Web applications
      Provides non-relational, scale-out storage
      Google AppEngine
      Windows Azure CTP
      Web Role
      Web/Queue Request Processor
      GQL
      Worker Role
      Python/Java Runtime
      Windows Server 2008
      Windows Azure Storage
      Datastore
      Windows Azure Fabric
    • 35. Alternative PlatformsSalesforce.com Force Platform
      A platform for data-driven enterprise applications
      Uses Apex, a Salesforce.com-defined language
      Provides non-relational, scale-out storage
      SOQL
      Enterprise Application
      Force Database
      Force Runtime
    • 36. Ethos in Cloud Computing(Case Studies)
    • 37. Ethos in Cloud Computing
      • Ethos(ISV) www.ethos.com.cn
      Leading consulting and solution provider in cloud and social field, both in Europe and China.
      ChangeTechchangetech.cloudapp.net
      An online cloud computing service developed by Ethos, one of first commercial Azure solution in the world.
      XLR8 xlr8.cloudapp.net
      An enterprise social collaboration product based on Azure and Dynamics xRM.
    • 38. Ethos in Cloud Computing
      Ethos is Microsoft preferred cloud computing development partner in Greater China Region.
      Ethos was invited to deliver keynote presentation in Microsoft Azure Summit.
      Ethos is one of the first ISVs which offers cloud computing solution in Europe and China.
      Ethos has rich experience in mainstream cloud computing technologies, including Microsoft Azure,Google App Engine and Amazon EC2/S3. We recommend Azure as first-class cloud computing platform for enterprise.
    • 39. Ethos in Cloud Computing
    • 40. Ethos Cloud Computing Case Study
      UfidaChanjet
      UFIDA Software Co., Ltd. is a major provider of management software solutions and e-business services, UFIDA has been consistently recognized as a Key Software Enterprise and leader in China's software industry.As Microsoft preferred cloud computing solution provider, Ethos has worked with Ufida and migrate UfidaChanjet to Azure platform successfully.
    • 41. Ethos Cloud Computing Case Study
      Qiming QAF
      Qiming is leadingsoftware providerin car manufacturingfield, Qiming alsoowns one of the biggestdatacenter in China.Ethos is working with Qiming to empower Qiming’s critical development platform QAF on cloud.
    • 42. Ethos Cloud Computing Case Study
      ChangeTech
      An online cloud computing service to help people change habits, lifestyles and personal qualities. Very popular public health service in Norway.
      One of the first commercial Azure application in the world.
      Developed by Ethos.
    • 43. XLR8
    • 44. XLR8 Overview
      Designed both for Software-as-a-Service (SaaS) model and for Platform-as-a-Service (PaaS) offerings on private or hybrid clouds (Windows Azure)
      Through XLR8, ISVs can write apps on Azure that directly integrate with the companies legacy data and systems.
      App
      App
      App
      XLR8 Enterprise
      Cloud Platform
      XLR8 enterprise cloud platform brings a new level of standardization and modularity to enterprise software. Open APIs create a layer of abstraction in 3 dimensions:
      On-premise legacy systems
      3rd party or internal apps
      Unified user experience on multiple digital channels
      Legacy System
      Legacy System
      Legacy System
      $30bn market: Gartner forecast SaaS market to reach $16bn by 20141. Forrester predict a PaaS market of $15bn by 20162.
      1 “Forecast Analysis: Software as a Service, Worldwide”, July 2010
      1 “Platform-as-a-Service Market Sizing”, July 2009
    • 45. XLR8 Business Value
      Large Enterprise will benefit by reducing cost while improving business agility and keeping strategic control of data
      Small and Medium Enterprise benefit because isolated SaaS modules can now become fully integrated into enterprise software suites
      3rd party/internal suppliers and independent software vendors (ISVs) will benefit as they get a direct distribution channel to customers/users
    • 46. A Unified, Social User Experience Create Stickiness
      All business processes can integrate into a dynamically generated module menu. This means enterprise users could access all business systems directly from the dashboard!
      The right column is a mashup of dynamically updated App Widgets. This provide a one-glance status update and overview
      The enterprise activity stream support traditional team-based collaboration, but users can also follow business objects and processes (documents, customer records, issues etc). Any business process can reach their user through posting to the stream.
      46
    • 47. Thanks!
      Contact us via:
      Olav.Nedrelid@ethos.com.cn
      Fang@ethos.com.cn
      Ray@ethos.com.cn