Journalism jobs and skills mismatch

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  • Data tends to support the passive consumption thesis and that uploading to networking sites outweighs any “journalistic” activity
  • Journalism jobs and skills mismatch

    1. 1. Where are the jobs going to be?In terms of jobs, journalistic occupationsare outperforming the overall economy.However, many of the journalistic jobsare not being created in conventionaljournalism industries. MIKE MANDEL – THE EVOLUTION OF THE JOURNALISM JOB MARKEThttp://innovationandgrowth.wordpress.com/2010/07/30/the-evolution-of-the-journalism-job-market/
    2. 2. Key skills Newspapers Radio Television Magazine Online1ST Writing Editorial Broadcasting Writing Writing2ND Reporting News Judgment Reporting Editorial Editorial3RD Editorial Broadcasting Writing Reporting Web skills4TH Photography Web Skills Editorial Sub-editing Social Media5TH News Judgment Reporting News Judgment Photography News & Sub-editing Judgment & Computer Literacy• Writing highly regarded across all platforms, except radio – Newspapers, magazines, TV, online and ‘other’ required writing in over 60% of ads• Editorial & reporting skills 2nd rank• News judgment 3rd rank
    3. 3. Media platform of advertised jobs - Australia Other Content Farm NewspaperBroadcast Magazine Online
    4. 4. Jobs with online components (By media platform) 100 90 80 70Jobs (%) 60 50 40 30 20 10 0 Newspaper Magazine Online TV Content Farm Radio Other Media Platform
    5. 5. AUSTRALIA 0Percentage 4Initiative 6 77 4Strong writing 4 73 3Develop sources 5 58 3News judgement 3 55 3Working under pressure 1 52 2Team player 8 47 2Production/field production 8 47 2Communication skills 4 40 2Software/computer skills 3 38 Software & computing 1 up from 22 per cent inQualification 3 22 October 2010 data 1Leadership 1 18Law & Ethics 8 13
    6. 6. Some [LIMITED] conclusions• Newspapers and magazines [INCL. TRADE & B2B] continue to provide just over half journalism jobs• Journalism skills are well regarded in ‘other’ [RELATED JOBS]• The number of online-only positions is still relatively small, but growing [WEB, CMS, COPY-FLOW, BLOGGING OR SOCIAL MEDIA SKILLS]• Content farms and hyper-local sites are emerging new employers [DEMAND MEDIA, SUITE 101, COMCAST & PATCH.COM = LOW-PAY FREELANCERS]• Writing, editorial & news judgment continue to dominate required skills [IN TOP 3 ACROSS MOST PLATFORMS]• Nearly all journalism jobs now have at least some digital requirements [OVER 50% IN NEWSPAPER, MAGAZINE RADIO & OTHER]• Initiative and time management are the top personal attributes desired by editors [A QUALIFICATION STILL COUNTS]
    7. 7. What are the issues• Our students are “digital natives” (Prensky 2001) and described as “Millennials” (those born between 1982 and 2002) Greenberg & Weber, 2008• Who are they and how do they learn?• Do they have the digital media skills that make them “naturally” inclined towards journalism?• What should we be “teaching” them to best develop their skills?• How and why do we do it?
    8. 8. Social Media Accounts Other social media Account Males Females Do you have a Flickr 6.5% 17.6% Facebook profile? Bebo 25.8% 25.7% Males Females MySpace 19.4% 18.9% 83.9% 98.6% YouTube 48.4% 32.4% Google Wave 3.2% (1) 6.8% (5) Bookmarking 19.4% 16.2% Other 9.7% 4.1%Clearly, Facebook is the dominant social media application.YouTube is a distant secondMost uploading is to social network sites
    9. 9. TwitterUse of Twitter …signed up to Twitter because I13 of 34 males had Twitter accounts thought I should be up to date…but(41.9%) have only used it once in six months35 out of 71 females have Twitteraccounts (47.3%) I primarily use Twitter as a newsHow long Males Females source…but I don’t do tweets myselfLess than 72.8% 67.8%1 year Simply to follow others, I don’t updateMore than 18.2% (2) 22.6% (7) my account1 yearMore than 9.1% (1) 9.7% (3) I have del.icio.us, Twitter and Flickr2 years accounts because they were courseMore than 0 0 requirements3 years
    10. 10. ‘blogs bother me’“Blogs bother me. I read online newspaper columns, butnot blogs.” (Respondent 19: M/23-26)Do you visit blogs? Do you blog? Male Female Male FemaleYES 48.3% (14) 40.3 (25) YES 10.7% (3) 13.3% (8)NO 51.7% (15) 59.7% (37) NO 89.3% (25) 86.7% (52)
    11. 11. What are we doing?• Still working out the balance of skills teaching• What software or platforms do we need? – Web publication – Sound and image recording and manipulation – Social media as journalistic tools – How mobile do we go• Digital story-telling – Writing and research skills – Visual grammar – Voice and presentation

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