No longer ‘new media’:<br />Journalism education and social media<br />
‘Blogs bother me’<br />Social media, journalism and the curriculum<br />A paper for WJEC, Grahamstown, South Africa, July ...
What are the issues<br />Our students are “digital natives” (Prensky 2001) and described as “Millennials” (those born betw...
New MediaJournalism@ AUT<br />Introduced at AUT in 1997, in response to the migration of news to the net<br />Journalism T...
NMJ – the future<br />Current Curriculum<br />Retains html-based web page assignment<br />Greater variety in news assignme...
Where are thestudents @?<br />Before we make significant changes we felt it important to engage with students and establis...
Survey demographics<br />The demographic data from 105 respondents clearly shows that the vast majority—83.9% of males and...
The Millennials<br />Who they are	<br />How they learn<br />Ethnically diverse<br />Well educated<br />Self-aware & Optimi...
Millennial J students<br />Testing the mythology<br />they understand “intuitively” how to tailor messages to particular a...
Email accounts<br />How many accounts?<br />How often checked<br />One for personal use, one for "junk" ie facebook notifi...
Social Media Accounts<br />Other social media<br />Do you have a Facebook profile?<br />Clearly, Facebook is the dominant ...
Facebook<br />What use?<br />How much time?<br />I generally just stalk my facebook friends and see what they've been up t...
YouTube<br />Why I use YouTube<br />How long on YouTube<br />Facebook and Youtube are the only ones that I frequent daily....
Twitter<br />Use of Twitter<br />…signed up to Twitter because I thought I should be up to date…but have only used it once...
‘blogs bother me’<br />“Blogs bother me. I read online newspaper columns, but not blogs.” (Respondent 19: M/23-26)<br />Do...
What the data says<br />Online Skills<br />Our digital natives are good social networkers<br />They are mostly able to man...
What are we doing?<br />Still working out the balance of skills teaching<br />What software or platforms do we need?<br />...
Values Exchange<br />http://autuni.values-exchange.co.nz/<br />
Global City Project<br />Collaborative project with Ryerson University (Toronto) and Napier University (Edinburgh)<br />In...
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Blogs bother me wjec 2010

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  • Data tends to support the passive consumption thesis and that uploading to networking sites outweighs any “journalistic” activity
  • Blogs bother me wjec 2010

    1. 1. No longer ‘new media’:<br />Journalism education and social media<br />
    2. 2. ‘Blogs bother me’<br />Social media, journalism and the curriculum<br />A paper for WJEC, Grahamstown, South Africa, July 2010<br />Martin Hirst & Greg TreadwellSchool of Communication Studies, AUT University<br />
    3. 3. What are the issues<br />Our students are “digital natives” (Prensky 2001) and described as “Millennials” (those born between 1982 and 2002)<br />Who are they and how do they learn?<br />Do they have the digital media skills that make them “naturally” inclined towards journalism?<br />What should we be “teaching” them to best develop their skills?<br />How and why do we do it?<br />Greenberg & Weber, 2008<br />
    4. 4. New MediaJournalism@ AUT<br />Introduced at AUT in 1997, in response to the migration of news to the net<br />Journalism Technology Workshop first new media course taught at a New Zealand university<br />in 2000 became NMJ <br />from 2000—2008 underwent several metamorphoses as the use of the Internet by news organisationsdeveloped<br />40-50 students a mix of journalism majors and those taking journalism as a minor<br />reasonably wide gap in skill sets.<br />
    5. 5. NMJ – the future<br />Current Curriculum<br />Retains html-based web page assignment<br />Greater variety in news assignments, including emphasis on video<br />Retains theory-essay component<br />Future Curriculum<br />Maintain theory-practice linkages<br />Perhaps move away from html to php (drupal, etc)<br />Greater emphasis on multimedia and non-linear story-telling<br />Introduce social media tools in a systematic way<br />
    6. 6. Where are thestudents @?<br />Before we make significant changes we felt it important to engage with students and establish their levels of competence and comfort with social media tools<br />Survey of journalism students across New Zealand(n=359) 105 responses (29%)<br />
    7. 7. Survey demographics<br />The demographic data from 105 respondents clearly shows that the vast majority—83.9% of males and 86.5% of females—are “Millennials”<br />©fastcompany.com<br />
    8. 8. The Millennials<br />Who they are <br />How they learn<br />Ethnically diverse<br />Well educated<br />Self-aware & Optimistic<br />Smart about technology<br />Embracing mobile media<br />Like using technology<br />Results more important than facts<br />Enjoy multi-tasking<br />Demand immediacy and gratification<br />Oblinger, 2003<br />Millennials are "profoundly shaped by, and comfortable with, the new technologies that connect people with the world electronically.”<br />Greenberg & Weber 2008, Generation We, p.24<br />
    9. 9. Millennial J students<br />Testing the mythology<br />they understand “intuitively” how to tailor messages to particular audiences<br />they value “truth and accuracy” and have the “ability to recognise both”<br />they may nod at our wise pronouncements from the front of the lecture hall, but they will also know that our words are (for the most part) “historical artifacts of a pre-Web culture, leftovers from how things used to be”<br />(Dianne Lynch, 2007, pp. 61-62)<br />
    10. 10. Email accounts<br />How many accounts?<br />How often checked<br />One for personal use, one for "junk" ie facebook notifications that would clog up my normal email, one for work and one for school.<br />(Respondent 56 /M 17-19yo)<br />Old hotmail hardly used but where I get businesses I sign up for to send their annoying emails, personal gmail account and school microsoft outlook account. I also treat facebook as am email account.<br />Respondent 39 /F 27-30yo)<br />
    11. 11. Social Media Accounts<br />Other social media<br />Do you have a Facebook profile?<br />Clearly, Facebook is the dominant social media application. YouTube is a distant second<br />Most uploading is to social network sites<br />
    12. 12. Facebook<br />What use?<br />How much time?<br />I generally just stalk my facebook friends and see what they've been up to rather than contacting them. <br />I also use it to try and contact sources if I am having trouble via phone or email. (Respondent 74: M/31-35)<br />
    13. 13. YouTube<br />Why I use YouTube<br />How long on YouTube<br />Facebook and Youtube are the only ones that I frequent daily.<br />(Respondent 19: M/23-26yo)<br />Maybe one to two hours but not at the same time, I'll flick on several times a day for a couple of minutes. (Respondent 75: F/20-22yo)<br />
    14. 14. Twitter<br />Use of Twitter<br />…signed up to Twitter because I thought I should be up to date…but have only used it once in six months<br />I primarily use Twitter as a news source…but I don’t do tweets myself<br />Simply to follow others, I don’t update my account<br />I have del.icio.us, Twitter and Flickr accounts because they were course requirements<br />13 of 34 males had Twitter accounts (41.9%)<br />35 out of 71 females have Twitter accounts (47.3%)<br />
    15. 15. ‘blogs bother me’<br />“Blogs bother me. I read online newspaper columns, but not blogs.” (Respondent 19: M/23-26)<br />Do you visit blogs?<br />Do you blog?<br />It’s basically just a place to vent…I blog under an alias (Respondent 101 /F)<br />I decided it was too public and pointless to make it private (Respondent 72 /F)<br />I don't update the blog regularly; I keep it to publish my poetry and stories (Respondent 50 /F)<br />
    16. 16. What the data says<br />Online Skills<br />Our digital natives are good social networkers<br />They are mostly able to manage multiple identities<br />Their commitment to social media is fickle<br />They consume at a high rate, but do not produce much (if any) news-like content outside course-work<br />
    17. 17. What are we doing?<br />Still working out the balance of skills teaching<br />What software or platforms do we need?<br />Web publication<br />Sound and image recording and manipulation<br />Social media as journalistic tools<br />Digital story-telling<br />Online learning and engagement<br />E-learning software<br />Values Exchange<br />
    18. 18. Values Exchange<br />http://autuni.values-exchange.co.nz/<br />
    19. 19. Global City Project<br />Collaborative project with Ryerson University (Toronto) and Napier University (Edinburgh)<br />Internationalisation of the journalism curriculum<br />Peer-to-peer learning in a cross-cultural environment<br />Developing critical thinking and collaborative skills<br />Journalism and broadcasting students will be encouraged to collaborate on the production of a web-based news product – provisionally called Global City Desk – that will showcase their work around a set of agreed themes and story projects broadly encompassing “the global city”.<br />

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