PanelJerry Brown - BusinessVoice   LinkedIn.com/in/jerrybrownatbusinessvoice (500+   connections)   Twitter: @businessvoic...
What are your Objectives?
What are your     Objectives?Spread word of mouth
What are your     Objectives?Spread word of mouthCreate brand awareness
What are your     Objectives?Spread word of mouthCreate brand awarenessNotify followers of news
Six Definitions of   Successful SM    Engagement
Six Definitions of   Successful SM    EngagementFinancial
Six Definitions of   Successful SM    EngagementFinancialEmotional
Six Definitions of   Successful SM    EngagementFinancialEmotionalLiteral
Six Definitions of   Successful SM    EngagementFinancial   MeasurableEmotionalLiteral
Six Definitions of   Successful SM    EngagementFinancial   MeasurableEmotional   RepeatableLiteral
Six Definitions of   Successful SM    EngagementFinancial   MeasurableEmotional   RepeatableLiteral     Enjoyable
It’s Not What YouSay About Yourself!
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simple
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friends
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to fam...
It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to fam...
Create “real”connections with “real” people
Who to choose?
http://www.hubspot.com/eBooks/learning-linkedin-from-the-experts
Twitter as a Support        Tool
Twitter as a Support        Tool17.8 million are “strongly influenced” in their purchasedecisions by opinions in social me...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Twitter as a Support        Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social ...
Social Media Experts
Social Media Experts
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they c...
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they c...
Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they c...
What’s Your People    Strategy?
What’s Your People        Strategy?“We still have one and only one thing that matters, and its people.All of these media a...
3 Biggest SocialMedia Mistakes(according to Irv)
3 Biggest SocialMedia Mistakes          (according to Irv) Social is not magic   Don’t fixate on “going viral”
3 Biggest SocialMedia Mistakes          (according to Irv) Social is not magic   Don’t fixate on “going viral” No Measurem...
3 Biggest SocialMedia Mistakes          (according to Irv) Social is not magic   Don’t fixate on “going viral” No Measurem...
Panel Questions     Approach
Panel Questions             ApproachHow are you currently using social media to“promote” your business?
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions             ApproachHow are you currently using social media to“promote” your business?  What does “promot...
Panel Questions      Use
Panel Questions             UseWhat is the cost of your socialmedia use? (time/money)
Panel Questions             UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocia...
Panel Questions             UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocia...
Panel Questions  Future Channel Growth
Panel Questions    Future Channel GrowthHow do you discover which channelsyour audience is using?
Panel Questions    Future Channel GrowthHow do you discover which channelsyour audience is using?How do you see your compl...
OHMA 2012 social media presentation
OHMA 2012 social media presentation
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OHMA 2012 social media presentation

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  • Be realistic about your goals. \nWhen you run a radio or TV ad, do you expect someone to hear it once, and buy your product or service? \nSocial media is not so much an advertising form, as it is a relationship form. \n
  • Be realistic about your goals. \nWhen you run a radio or TV ad, do you expect someone to hear it once, and buy your product or service? \nSocial media is not so much an advertising form, as it is a relationship form. \n
  • Be realistic about your goals. \nWhen you run a radio or TV ad, do you expect someone to hear it once, and buy your product or service? \nSocial media is not so much an advertising form, as it is a relationship form. \n
  • So if you are focusing on just the money side of it, you’re missing out on other key benefits of Social Media\n
  • So if you are focusing on just the money side of it, you’re missing out on other key benefits of Social Media\n
  • So if you are focusing on just the money side of it, you’re missing out on other key benefits of Social Media\n
  • So if you are focusing on just the money side of it, you’re missing out on other key benefits of Social Media\n
  • So if you are focusing on just the money side of it, you’re missing out on other key benefits of Social Media\n
  • So if you are focusing on just the money side of it, you’re missing out on other key benefits of Social Media\n
  • People today are almost immune to message that are being sent out by businesses, particularly on SM. THey skip it, block it, ignore it, report it, and whatever else they can do to get the brand out of their face...EVEN IF THEY WERE THE ONES WHO LIKED THE PAGE IN THE FIRST PLACE!\n\nAt this point, they'll get good, bad, or lukewarm feedback. Whenever they get good feedback, it's time to apply social media to the equation. "I'm glad you liked it! If you're on Facebook and you have your smartphone with you, I can offer you a free slice of apple pie if you'll let your Facebook friends know you're here."\nWho can say no to that? Well, a lot of people will say no, actually, normally because they're full, they're not on Facebook, or they don't want to tell people that they just ate barbeque... but some won't. Some will love the idea. Some will pull out their smartphones immediately. It's bold. It's aggressive. It's risky. It's also extremely rewarding when done right.\nSo how can we use this in our industry?\n\nThe next time someone gives you a compliment, ask them to post it on Facebook!\nDo you have a testimonials form on your website? Setup the Confirmation page to enable people to easily post their comment to Facebook, Twitter, or LinkedIN. They just left you a comment, allow them to post it!\n\n
  • People today are almost immune to message that are being sent out by businesses, particularly on SM. THey skip it, block it, ignore it, report it, and whatever else they can do to get the brand out of their face...EVEN IF THEY WERE THE ONES WHO LIKED THE PAGE IN THE FIRST PLACE!\n\nAt this point, they'll get good, bad, or lukewarm feedback. Whenever they get good feedback, it's time to apply social media to the equation. "I'm glad you liked it! If you're on Facebook and you have your smartphone with you, I can offer you a free slice of apple pie if you'll let your Facebook friends know you're here."\nWho can say no to that? Well, a lot of people will say no, actually, normally because they're full, they're not on Facebook, or they don't want to tell people that they just ate barbeque... but some won't. Some will love the idea. Some will pull out their smartphones immediately. It's bold. It's aggressive. It's risky. It's also extremely rewarding when done right.\nSo how can we use this in our industry?\n\nThe next time someone gives you a compliment, ask them to post it on Facebook!\nDo you have a testimonials form on your website? Setup the Confirmation page to enable people to easily post their comment to Facebook, Twitter, or LinkedIN. They just left you a comment, allow them to post it!\n\n
  • People today are almost immune to message that are being sent out by businesses, particularly on SM. THey skip it, block it, ignore it, report it, and whatever else they can do to get the brand out of their face...EVEN IF THEY WERE THE ONES WHO LIKED THE PAGE IN THE FIRST PLACE!\n\nAt this point, they'll get good, bad, or lukewarm feedback. Whenever they get good feedback, it's time to apply social media to the equation. "I'm glad you liked it! If you're on Facebook and you have your smartphone with you, I can offer you a free slice of apple pie if you'll let your Facebook friends know you're here."\nWho can say no to that? Well, a lot of people will say no, actually, normally because they're full, they're not on Facebook, or they don't want to tell people that they just ate barbeque... but some won't. Some will love the idea. Some will pull out their smartphones immediately. It's bold. It's aggressive. It's risky. It's also extremely rewarding when done right.\nSo how can we use this in our industry?\n\nThe next time someone gives you a compliment, ask them to post it on Facebook!\nDo you have a testimonials form on your website? Setup the Confirmation page to enable people to easily post their comment to Facebook, Twitter, or LinkedIN. They just left you a comment, allow them to post it!\n\n
  • People today are almost immune to message that are being sent out by businesses, particularly on SM. THey skip it, block it, ignore it, report it, and whatever else they can do to get the brand out of their face...EVEN IF THEY WERE THE ONES WHO LIKED THE PAGE IN THE FIRST PLACE!\n\nAt this point, they'll get good, bad, or lukewarm feedback. Whenever they get good feedback, it's time to apply social media to the equation. "I'm glad you liked it! If you're on Facebook and you have your smartphone with you, I can offer you a free slice of apple pie if you'll let your Facebook friends know you're here."\nWho can say no to that? Well, a lot of people will say no, actually, normally because they're full, they're not on Facebook, or they don't want to tell people that they just ate barbeque... but some won't. Some will love the idea. Some will pull out their smartphones immediately. It's bold. It's aggressive. It's risky. It's also extremely rewarding when done right.\nSo how can we use this in our industry?\n\nThe next time someone gives you a compliment, ask them to post it on Facebook!\nDo you have a testimonials form on your website? Setup the Confirmation page to enable people to easily post their comment to Facebook, Twitter, or LinkedIN. They just left you a comment, allow them to post it!\n\n
  • With the new Timeline design, you have an option to add a large “cover image” at the top to depict something of interest to you. You can get as creative as you wish with a unique photo or graphic, and you can change it up as often as you wish.  The dimensions are 851 pixels by 315 pixels.\nThe new wall layout with its two columns can take a bit of getting used to. One tip to better view your wall activity is to highlight certain posts as “double wide” by clicking the star icon. This works great for photo and video posts.\nYou can decide to adjust the privacy settings on a post-by-post basis. To do so, just click the audience selector icon and choose the level of visibility you wish for that post. \nMy recommendation is to use your profile for a mix of both personal connecting and professional networking. \nRegardless of how you choose to use your profile, you’ll want to double-check all your Privacy Settings.\n\n
  • “How do I know what is public and what is just between me and the person to whom I’m talking on Facebook?”  The short answer is simple: the only communication that is private between you and another person is one-on-one email. Otherwise, all your own wall posts, posts on friends’ walls, comments, likes, photos, videos, and links you share are visible to friends, friends of friends, a custom audience, or public (everyone), depending on your privacy settings.\n
  • And enable people to Subscribe to your posts. They see only your Public posts, and they don’t have to be a follower. \n
  • This is different than a Profile. In fact, Facebook requires you to use a Page for an entity now. \nProfiles are for people. Pages are for businesses. \n
  • Be a real person, and you will attract real followers. Don’t just go for sheer numbers of followers or subscribers\n\n\n
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  • In a study of 3,128 HubSpot B2B customers, LinkedIn generated the highest visitor-to-lead conversion rate at 2.60%, four times higher than Twitter (.67%) and seven times better than Facebook (.39%).\n\nThe methodology was a data dump of all of HubSpot customers' social media traffic and leads collected through the HubSpot system in 2011. From there, data was segmented to look at B2B companies that had generated visits and leads from social media. Companies that generated less than two leads in the year were excluded from the sample.\n\n\n
  • Anyone using Twitter to ask a support question to @companyHELP or @companySUPPORT is asking the question because they want a prompt reply. The customer will contact you with their preferred form of communication. If they send you a tweet, start the conversation on Twitter. You can always carry it over to email or phone later.\n\nDirect Message (DM)\n\nAnd don't have them email support@COMPANY.com. Have them email YOURNAME.support@COMPANY.com (or TWITTER.support@COMPANY.com). The conversation needs to be fluid. If they wind up in your support queue, a different person grab the ticket before you do. If that happens, the customer will grow even more frustrated by having to explain the same damn thing over. There are great ways to handle that.\n
  • Anyone using Twitter to ask a support question to @companyHELP or @companySUPPORT is asking the question because they want a prompt reply. The customer will contact you with their preferred form of communication. If they send you a tweet, start the conversation on Twitter. You can always carry it over to email or phone later.\n\nDirect Message (DM)\n\nAnd don't have them email support@COMPANY.com. Have them email YOURNAME.support@COMPANY.com (or TWITTER.support@COMPANY.com). The conversation needs to be fluid. If they wind up in your support queue, a different person grab the ticket before you do. If that happens, the customer will grow even more frustrated by having to explain the same damn thing over. There are great ways to handle that.\n
  • Anyone using Twitter to ask a support question to @companyHELP or @companySUPPORT is asking the question because they want a prompt reply. The customer will contact you with their preferred form of communication. If they send you a tweet, start the conversation on Twitter. You can always carry it over to email or phone later.\n\nDirect Message (DM)\n\nAnd don't have them email support@COMPANY.com. Have them email YOURNAME.support@COMPANY.com (or TWITTER.support@COMPANY.com). The conversation needs to be fluid. If they wind up in your support queue, a different person grab the ticket before you do. If that happens, the customer will grow even more frustrated by having to explain the same damn thing over. There are great ways to handle that.\n
  • Anyone using Twitter to ask a support question to @companyHELP or @companySUPPORT is asking the question because they want a prompt reply. The customer will contact you with their preferred form of communication. If they send you a tweet, start the conversation on Twitter. You can always carry it over to email or phone later.\n\nDirect Message (DM)\n\nAnd don't have them email support@COMPANY.com. Have them email YOURNAME.support@COMPANY.com (or TWITTER.support@COMPANY.com). The conversation needs to be fluid. If they wind up in your support queue, a different person grab the ticket before you do. If that happens, the customer will grow even more frustrated by having to explain the same damn thing over. There are great ways to handle that.\n
  • Anyone using Twitter to ask a support question to @companyHELP or @companySUPPORT is asking the question because they want a prompt reply. The customer will contact you with their preferred form of communication. If they send you a tweet, start the conversation on Twitter. You can always carry it over to email or phone later.\n\nDirect Message (DM)\n\nAnd don't have them email support@COMPANY.com. Have them email YOURNAME.support@COMPANY.com (or TWITTER.support@COMPANY.com). The conversation needs to be fluid. If they wind up in your support queue, a different person grab the ticket before you do. If that happens, the customer will grow even more frustrated by having to explain the same damn thing over. There are great ways to handle that.\n
  • Social media without a plan is worthless. You need to determine what your business goals are, how social tools fit into those, how content fits into that and who will do what. There also needs to be legit measurement against actual business goals, not just a laundry list of “likes” and “retweets.” If your potential vendor glazes over when you ask about those, run away.\nDid they actually accomplish anything of value for others? Not just what their web site claims, but real accomplishments that map to what you’re hoping to do as well. Can’t find those? Run away.\nAnyone claiming to have more years of experience with a platform than it has actually existed would be a example of a suspect vendor.\n“We’ll get you page one on Google, guaranteed!” would be an example. Another would be “get thousands of Twitter followers right away!” These things are theoretically possible, but without strategy and patience it will either be fleeting, damaging to your brand, or both.\nThese are the hallmarks of all the best social media campaigns. A legit social media strategist will embrace these ideas. Scammers, not so much.\n\n\n\n\n\n
  • Social media without a plan is worthless. You need to determine what your business goals are, how social tools fit into those, how content fits into that and who will do what. There also needs to be legit measurement against actual business goals, not just a laundry list of “likes” and “retweets.” If your potential vendor glazes over when you ask about those, run away.\nDid they actually accomplish anything of value for others? Not just what their web site claims, but real accomplishments that map to what you’re hoping to do as well. Can’t find those? Run away.\nAnyone claiming to have more years of experience with a platform than it has actually existed would be a example of a suspect vendor.\n“We’ll get you page one on Google, guaranteed!” would be an example. Another would be “get thousands of Twitter followers right away!” These things are theoretically possible, but without strategy and patience it will either be fleeting, damaging to your brand, or both.\nThese are the hallmarks of all the best social media campaigns. A legit social media strategist will embrace these ideas. Scammers, not so much.\n\n\n\n\n\n
  • Social media without a plan is worthless. You need to determine what your business goals are, how social tools fit into those, how content fits into that and who will do what. There also needs to be legit measurement against actual business goals, not just a laundry list of “likes” and “retweets.” If your potential vendor glazes over when you ask about those, run away.\nDid they actually accomplish anything of value for others? Not just what their web site claims, but real accomplishments that map to what you’re hoping to do as well. Can’t find those? Run away.\nAnyone claiming to have more years of experience with a platform than it has actually existed would be a example of a suspect vendor.\n“We’ll get you page one on Google, guaranteed!” would be an example. Another would be “get thousands of Twitter followers right away!” These things are theoretically possible, but without strategy and patience it will either be fleeting, damaging to your brand, or both.\nThese are the hallmarks of all the best social media campaigns. A legit social media strategist will embrace these ideas. Scammers, not so much.\n\n\n\n\n\n
  • Social media without a plan is worthless. You need to determine what your business goals are, how social tools fit into those, how content fits into that and who will do what. There also needs to be legit measurement against actual business goals, not just a laundry list of “likes” and “retweets.” If your potential vendor glazes over when you ask about those, run away.\nDid they actually accomplish anything of value for others? Not just what their web site claims, but real accomplishments that map to what you’re hoping to do as well. Can’t find those? Run away.\nAnyone claiming to have more years of experience with a platform than it has actually existed would be a example of a suspect vendor.\n“We’ll get you page one on Google, guaranteed!” would be an example. Another would be “get thousands of Twitter followers right away!” These things are theoretically possible, but without strategy and patience it will either be fleeting, damaging to your brand, or both.\nThese are the hallmarks of all the best social media campaigns. A legit social media strategist will embrace these ideas. Scammers, not so much.\n\n\n\n\n\n
  • Social media without a plan is worthless. You need to determine what your business goals are, how social tools fit into those, how content fits into that and who will do what. There also needs to be legit measurement against actual business goals, not just a laundry list of “likes” and “retweets.” If your potential vendor glazes over when you ask about those, run away.\nDid they actually accomplish anything of value for others? Not just what their web site claims, but real accomplishments that map to what you’re hoping to do as well. Can’t find those? Run away.\nAnyone claiming to have more years of experience with a platform than it has actually existed would be a example of a suspect vendor.\n“We’ll get you page one on Google, guaranteed!” would be an example. Another would be “get thousands of Twitter followers right away!” These things are theoretically possible, but without strategy and patience it will either be fleeting, damaging to your brand, or both.\nThese are the hallmarks of all the best social media campaigns. A legit social media strategist will embrace these ideas. Scammers, not so much.\n\n\n\n\n\n
  • Social media without a plan is worthless. You need to determine what your business goals are, how social tools fit into those, how content fits into that and who will do what. There also needs to be legit measurement against actual business goals, not just a laundry list of “likes” and “retweets.” If your potential vendor glazes over when you ask about those, run away.\nDid they actually accomplish anything of value for others? Not just what their web site claims, but real accomplishments that map to what you’re hoping to do as well. Can’t find those? Run away.\nAnyone claiming to have more years of experience with a platform than it has actually existed would be a example of a suspect vendor.\n“We’ll get you page one on Google, guaranteed!” would be an example. Another would be “get thousands of Twitter followers right away!” These things are theoretically possible, but without strategy and patience it will either be fleeting, damaging to your brand, or both.\nThese are the hallmarks of all the best social media campaigns. A legit social media strategist will embrace these ideas. Scammers, not so much.\n\n\n\n\n\n
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  • OHMA 2012 social media presentation

    1. 1. PanelJerry Brown - BusinessVoice LinkedIn.com/in/jerrybrownatbusinessvoice (500+ connections) Twitter: @businessvoice (750 followers)Otto Mehrgut - Profit On Hold Facebook.com/ottomehrgut (449 friends) LinkedIn.com/pub/otto-mehrgut/1/80/a87 (338 connections)Justin Ginsberg - Telephoneonhold.com Facebook.com/justinginsberg (352 friends) LinkedIn.com/in/justinginsberg (222 connections)Simon Faure-Field - Equal Strategy Facebook.com/faurefield (759 friends) LinkedIn.com/in/simonff (500+ connections)
    2. 2. What are your Objectives?
    3. 3. What are your Objectives?Spread word of mouth
    4. 4. What are your Objectives?Spread word of mouthCreate brand awareness
    5. 5. What are your Objectives?Spread word of mouthCreate brand awarenessNotify followers of news
    6. 6. Six Definitions of Successful SM Engagement
    7. 7. Six Definitions of Successful SM EngagementFinancial
    8. 8. Six Definitions of Successful SM EngagementFinancialEmotional
    9. 9. Six Definitions of Successful SM EngagementFinancialEmotionalLiteral
    10. 10. Six Definitions of Successful SM EngagementFinancial MeasurableEmotionalLiteral
    11. 11. Six Definitions of Successful SM EngagementFinancial MeasurableEmotional RepeatableLiteral
    12. 12. Six Definitions of Successful SM EngagementFinancial MeasurableEmotional RepeatableLiteral Enjoyable
    13. 13. It’s Not What YouSay About Yourself!
    14. 14. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simple
    15. 15. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friends
    16. 16. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to family
    17. 17. It’s Not What YouSay About Yourself!People Listen to other people. It’sthat simpleThey listen to friendsThey listen to familyThey listen to people who talk abouttheir experience with your brand!
    18. 18. Create “real”connections with “real” people
    19. 19. Who to choose?
    20. 20. http://www.hubspot.com/eBooks/learning-linkedin-from-the-experts
    21. 21. Twitter as a Support Tool
    22. 22. Twitter as a Support Tool17.8 million are “strongly influenced” in their purchasedecisions by opinions in social media (up 19% from 2010) *
    23. 23. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011
    24. 24. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011 You should be on Twitter!
    25. 25. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011 You should be on Twitter! Use @companyHELP or @companySUPPORT
    26. 26. Twitter as a Support Tool 17.8 million are “strongly influenced” in their purchase decisions by opinions in social media (up 19% from 2010) *1.15.1 million refer to social media before making purchase decisions (up 29% from 2010) - *AGBeat - June 2011 You should be on Twitter! Use @companyHELP or @companySUPPORT Point them towards YOURNAME.support@COMPANY.com, TWITTER.support@COMPANY.com to keep them out of the typical support queue.
    27. 27. Social Media Experts
    28. 28. Social Media Experts
    29. 29. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.
    30. 30. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.
    31. 31. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they claim sound reasonable?
    32. 32. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they claim sound reasonable?4.Run away from specific promises.
    33. 33. Social Media Experts1.Make sure they create and deliver a strategy, not just tactics.2.Check references.3.Does what they claim sound reasonable?4.Run away from specific promises.5.Focus on the conversation, engagement, and long-term relationships.
    34. 34. What’s Your People Strategy?
    35. 35. What’s Your People Strategy?“We still have one and only one thing that matters, and its people.All of these media are conduits, they are tools that human beingsuse to waste time or communicate or calculate or engage or learn.Behind each of the tools is a person. Do you have a story to tell thatperson? An engagement or a benefit to offer them?Figure out the people part and the technology gets a whole lotsimpler.”Seth Godin - 04/26/2012
    36. 36. 3 Biggest SocialMedia Mistakes(according to Irv)
    37. 37. 3 Biggest SocialMedia Mistakes (according to Irv) Social is not magic Don’t fixate on “going viral”
    38. 38. 3 Biggest SocialMedia Mistakes (according to Irv) Social is not magic Don’t fixate on “going viral” No Measurement “Choose a mechanism by which to measure”
    39. 39. 3 Biggest SocialMedia Mistakes (according to Irv) Social is not magic Don’t fixate on “going viral” No Measurement “Choose a mechanism by which to measure” Only Measuring Online activity
    40. 40. Panel Questions Approach
    41. 41. Panel Questions ApproachHow are you currently using social media to“promote” your business?
    42. 42. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)
    43. 43. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)Is it working? How are you measuringeffectiveness?
    44. 44. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)Is it working? How are you measuringeffectiveness? What Metrics? (Likes, Followers, Web Traffic, RT’s)
    45. 45. Panel Questions ApproachHow are you currently using social media to“promote” your business? What does “promote” mean to you? (i.e. sales, awareness, customer service, etc.)Is it working? How are you measuringeffectiveness? What Metrics? (Likes, Followers, Web Traffic, RT’s) What tools to track?
    46. 46. Panel Questions Use
    47. 47. Panel Questions UseWhat is the cost of your socialmedia use? (time/money)
    48. 48. Panel Questions UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocial media to get someonestarted?
    49. 49. Panel Questions UseWhat is the cost of your socialmedia use? (time/money)Did you have to sell the idea ofsocial media to get someonestarted? How did you go about that?
    50. 50. Panel Questions Future Channel Growth
    51. 51. Panel Questions Future Channel GrowthHow do you discover which channelsyour audience is using?
    52. 52. Panel Questions Future Channel GrowthHow do you discover which channelsyour audience is using?How do you see your complete mediamix, including social, evolvingover the coming months?

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