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Capabilties Overview


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The Ethercycle creds deck.

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  • 1. ethercycleCapabilities Overview
  • 2. We’re headquartered northwest of Chicagoin Park Ridge’s historic Pickwick eatre building.We are here.
  • 3. We are a team of in-house web experts plusa network of trusted on-call digital experts for niche needs.We are small. Small is good. Small is focused.
  • 4. Our Multidisciplinary Management TeamKurt Elster, MBA David Jakobik Paul RedaCo-Founder, Creative Director Co-Founder, Software Engineer Partner, Lead DeveloperKurt Elster is responsible for Having worked with Fortune 500 Paul Reda, Lead Developer, will bedeveloping original creative design brands such as Sears Craftsman and your projects front-end developer. Heconcepts and approaches while HON Furniture, David Jakobik is is familiar with the constraints ofoverseeing your project through one of Chicago’s top Web developers. publishing for the Web, as he was theexecution. He will be your immediate As Chief Software Engineer, he will first Web content producer for econtact and will work closely with oversee all aspects of your site’s Onions A.V. Club. His experience inyou to ensure that the project is development, testing and quality assurance testing will ensuredelivered to your satisfaction. deployment, as well as personally that your site renders properly in all develop the framework and major desktop and mobile browsers.While studying integrated marketing architecture that your site will run the University of Chicago, Kurt Paul is fascinated by vintagetaught online business development Despite living in Chicago, David is an advertising, Chicago history, and theirat Oakton Community College. He is outdoorsman at heart, with a intersection.a published photographer and a fondness for camping.cyclist. Combined Experience: 24 years
  • 5. Our ApproachWith over 1 billion smart devices populating the digital landscape, and more being released daily,we need to design experiences that extend your brand across all devices and platforms.Mobile First Responsive Design Progressive EnhancementMobile First prioritizes the Responsive web design Designing with progressivemobile context when enables your site to respond to enhancement involves smartlycreating user experiences. the needs of your users by adding layers of enhancementsStarting with mobile first adapting to the width of the to a strong foundation. isallows your website to browser or device theyre delivers an accessible andreach more people. displayed on. optimized experience to all users.When these three philosophies are combined, we ensure that your site will look its best now, inthe future, and on older systems – regardless of the device used.
  • 6. Areas of ExpertiseStrategyContentSocialMobileDesignInterfaceMobileUser ExperienceDevelopmentApplicationBack-EndFront-EndMobileSupportHostingMaintenanceQuality AssuranceUsability Testing
  • 7. Relevant Clients
  • 8. Testimonials“Working with the Ethercycle team “In 2012 we underwent a full site re- “Ethercycle brought a freshwas exciting and fun. Building a site design and found Ethercycle to be an perspective to the design process andfrom scratch, they really listened to invaluable resource! ey explained really helped flesh out how we shouldour goals, our feedback and input layout elements, coached our writing approach our Web presence. eywith the design. I was impressed style, and guided us through the were up on emerging Web trends andwhen they asked to take a tour of our process of selecting imagery. ey helped us integrate the best of socialoffice to get a feel for the culture and clarified outdated philosophies and media into our site. eir work isimplement the vibe of our office into worked with great patience to keep us fresh, distinctive, and really focusesthe design. on track. I know the Ethercycle team on the core of who we are and how will be a trusted resource for a long we can best serve our customers andEthercycle did a great job of taking time to come.” employees. Ethercycle is a good fit forour very abstract concepts and turned anybody who is looking for a freshthem into concrete designs (which Barb Lyons perspective and creative ideas towas very helpful). eir cooperative produce a robust website.” Vice President of Operations,nature and speedy turnaround time Walsh Mediawas a breath of fresh air.” Brian Garcea Managing Partner,Eric Wilken RG Construction ServicesAssociate Product MarketingManager, VivaKi Nerve Center
  • 9. Featured ProjectsExamples of our work in design, development, and strategy
  • 10. Every year, Crains Chicago Business showcases Chicagos top 40 most talented businesspeople, under 4040under40 featurette years old. Working closely with the Crains team, we designed and developed an engaging featurette that allows users to interact with the 2012 class of 40 under 40 through a dynamic layout that is both intelligent and responsive.
  • 11. Kraut Rocks is a brand awareness campaign to bring sauerkraut to a younger, hipper audience. Hosted by Top Chef alum Spike Mendelsohn, its a celebration of kraut. Working with experiential marketing agency Marketing Werks, we built a shrine to sauerkraut, featuring coupons, recipes, videos, and a sweepstakes. Foodies can vote for their favorite kraut dish, and even be entered to win prizes.
  • 12. RG Construction is one of the largest wall and ceiling contractors in Chicago and northern Illinois. ey’re known for high-profile projects throughout Chicago, including the modernization of Midway Airport, the Museum of Contemporary Art and the recently completed Trump Tower. Ethercycle rebuilt their website with a modern identity, a mobile-friendly responsive layout, and a portfolio that can easily sort and display hundreds of high-profile projects.
  • 13. Responsivize is a responsive website template meant to be used as a starting point for new front-end development projects. Weve released it under an open-source MIT license so that anyone can kick-start their project with the same template we use to build websites that work everywhere. Weve baked in our own best practices, such as responsive images, fluid grid layouts, and even typography tweaked for readability. By sharing our work, we hope to advance the webs community as a whole.
  • 14. ank 384-37403 S Prospect #12Park Ridge, IL 60068