Venture Lab Creativity: Paying Attention
Upcoming SlideShare
Loading in...5
×
 

Venture Lab Creativity: Paying Attention

on

  • 407 views

Assignment for Tina Seelig's Venture Lab Creativity class. It's all about paying attention.

Assignment for Tina Seelig's Venture Lab Creativity class. It's all about paying attention.

Statistics

Views

Total Views
407
Views on SlideShare
372
Embed Views
35

Actions

Likes
0
Downloads
1
Comments
0

1 Embed 35

http://venture-lab.org 35

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Venture Lab Creativity: Paying Attention Venture Lab Creativity: Paying Attention Presentation Transcript

  • PAYING ATTENTIONCrash Course on Creativity Week 2E. K. V. Francisco, Manila, Philippines
  • 1 ECHO STOREEco-concsious General Merchandise
  • OBSERVATION: The store has rows and rows of natural products,with little to no category labels.INSIGHT: Execute category planning, in order to aid consumers intheir product selection and buying experience.
  • OBSERVATION: The store has warm lighting, as opposed to worklighting. For a rather small space, the warm lighting further crampsthe space.INSIGHT: Change the lighting to a combination of work lighting andfocus lighting in order to maximize product merchandising.
  • 2 CHARLESAND KEITHApparel and accessoriesOBSERVATION: Fashionphotography that shows the latestcollection is displayed in store.However, one specific item on thephoto was NOT available in store, inthe country in fact.INSIGHT: Showcase available stockin photographs. Make sure items inphotography are available in store.
  • 3 BEABIStorage solutions
  • OBSERVATION: Wide variety ofproducts, though labeled with pricetags, can be overwhelming. Onewouldn’t know where to begin.INSIGHT: Display pictures showinghow each container might be used
  • 4 DIY SHOPHardware storeOBSERVATION: Store has asmall façade, but is actuallysizeable inside, with a widearray of offerings.INSIGHT: Store frontageshould inform consumers ofwhat they’ll find inside.Communicate availablecategories instead of adisplaying a pile of assortedgoods
  • OBSERVATION: Sales assistants wore generic black shirts andblack slacks. It was difficult to find one and ask for assistance.INSIGHT: Change lighting, make the store brighter. Salesassistants’ uniforms should be changed to be more recognizable.
  • 5 DAZE Apparel and accessoriesOBSERVATION: Almost EVRYTHING in store was on sale, butyou wouldn’t know it until you enter.INSIGHT: Put up a SALES signage up front.
  • 6 FULLY BOOKED BookstoreOBSERVATION: This bookstore is literally spilling over with books.Carpeting invites people to sit and browse, making the space morecramped.INSIGHT: Streamline the book selection. Set up a reading area near thecash register that is inviting, and inform consumers about where they can goand read.