OBSERVATION: The store has rows and rows of natural products,with little to no category labels.INSIGHT: Execute category planning, in order to aid consumers intheir product selection and buying experience.
OBSERVATION: The store has warm lighting, as opposed to worklighting. For a rather small space, the warm lighting further crampsthe space.INSIGHT: Change the lighting to a combination of work lighting andfocus lighting in order to maximize product merchandising.
2 CHARLESAND KEITHApparel and accessoriesOBSERVATION: Fashionphotography that shows the latestcollection is displayed in store.However, one specific item on thephoto was NOT available in store, inthe country in fact.INSIGHT: Showcase available stockin photographs. Make sure items inphotography are available in store.
OBSERVATION: Wide variety ofproducts, though labeled with pricetags, can be overwhelming. Onewouldn’t know where to begin.INSIGHT: Display pictures showinghow each container might be used
4 DIY SHOPHardware storeOBSERVATION: Store has asmall façade, but is actuallysizeable inside, with a widearray of offerings.INSIGHT: Store frontageshould inform consumers ofwhat they’ll find inside.Communicate availablecategories instead of adisplaying a pile of assortedgoods
OBSERVATION: Sales assistants wore generic black shirts andblack slacks. It was difficult to find one and ask for assistance.INSIGHT: Change lighting, make the store brighter. Salesassistants’ uniforms should be changed to be more recognizable.
5 DAZE Apparel and accessoriesOBSERVATION: Almost EVRYTHING in store was on sale, butyou wouldn’t know it until you enter.INSIGHT: Put up a SALES signage up front.
6 FULLY BOOKED BookstoreOBSERVATION: This bookstore is literally spilling over with books.Carpeting invites people to sit and browse, making the space morecramped.INSIGHT: Streamline the book selection. Set up a reading area near thecash register that is inviting, and inform consumers about where they can goand read.
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