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PAYING ATTENTIONCrash Course on Creativity Week 2E. K. V. Francisco, Manila, Philippines
1 ECHO STOREEco-concsious General Merchandise
OBSERVATION: The store has rows and rows of natural products,with little to no category labels.INSIGHT: Execute category p...
OBSERVATION: The store has warm lighting, as opposed to worklighting. For a rather small space, the warm lighting further ...
2 CHARLESAND KEITHApparel and accessoriesOBSERVATION: Fashionphotography that shows the latestcollection is displayed in s...
3 BEABIStorage solutions
OBSERVATION: Wide variety ofproducts, though labeled with pricetags, can be overwhelming. Onewouldn’t know where to begin....
4 DIY SHOPHardware storeOBSERVATION: Store has asmall façade, but is actuallysizeable inside, with a widearray of offering...
OBSERVATION: Sales assistants wore generic black shirts andblack slacks. It was difficult to find one and ask for assistan...
5 DAZE                                            Apparel and accessoriesOBSERVATION: Almost EVRYTHING in store was on sal...
6 FULLY BOOKED                        BookstoreOBSERVATION: This bookstore is literally spilling over with books.Carpeting...
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Venture Lab Creativity: Paying Attention

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Assignment for Tina Seelig's Venture Lab Creativity class. It's all about paying attention.

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Transcript of "Venture Lab Creativity: Paying Attention "

  1. 1. PAYING ATTENTIONCrash Course on Creativity Week 2E. K. V. Francisco, Manila, Philippines
  2. 2. 1 ECHO STOREEco-concsious General Merchandise
  3. 3. OBSERVATION: The store has rows and rows of natural products,with little to no category labels.INSIGHT: Execute category planning, in order to aid consumers intheir product selection and buying experience.
  4. 4. OBSERVATION: The store has warm lighting, as opposed to worklighting. For a rather small space, the warm lighting further crampsthe space.INSIGHT: Change the lighting to a combination of work lighting andfocus lighting in order to maximize product merchandising.
  5. 5. 2 CHARLESAND KEITHApparel and accessoriesOBSERVATION: Fashionphotography that shows the latestcollection is displayed in store.However, one specific item on thephoto was NOT available in store, inthe country in fact.INSIGHT: Showcase available stockin photographs. Make sure items inphotography are available in store.
  6. 6. 3 BEABIStorage solutions
  7. 7. OBSERVATION: Wide variety ofproducts, though labeled with pricetags, can be overwhelming. Onewouldn’t know where to begin.INSIGHT: Display pictures showinghow each container might be used
  8. 8. 4 DIY SHOPHardware storeOBSERVATION: Store has asmall façade, but is actuallysizeable inside, with a widearray of offerings.INSIGHT: Store frontageshould inform consumers ofwhat they’ll find inside.Communicate availablecategories instead of adisplaying a pile of assortedgoods
  9. 9. OBSERVATION: Sales assistants wore generic black shirts andblack slacks. It was difficult to find one and ask for assistance.INSIGHT: Change lighting, make the store brighter. Salesassistants’ uniforms should be changed to be more recognizable.
  10. 10. 5 DAZE Apparel and accessoriesOBSERVATION: Almost EVRYTHING in store was on sale, butyou wouldn’t know it until you enter.INSIGHT: Put up a SALES signage up front.
  11. 11. 6 FULLY BOOKED BookstoreOBSERVATION: This bookstore is literally spilling over with books.Carpeting invites people to sit and browse, making the space morecramped.INSIGHT: Streamline the book selection. Set up a reading area near thecash register that is inviting, and inform consumers about where they can goand read.
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