Poptech Innovators

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A talk on social media for social change offered at the PopTech social innovation fellows meeting in Camden, ME.

A talk on social media for social change offered at the PopTech social innovation fellows meeting in Camden, ME.

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  • 1. social media what works? ethan zuckerman october 19, 2008 pop!tech
  • 2. 1950s-60s - age of local organizations robert putnam - “bowling alone” rise of the mailing list organization
  • 3. photo by extraface
  • 4. “2.2 million people around the world...”
  • 5. danger that social media is just today’s mailing list can you listen to 3.2 million people?
  • 6. Is online action enough?
  • 7. older organizations tend to assume the internet is just another mailing list web-generation organizations tend to assume that activism is just web organizing
  • 8. mosaic by stabillo boss
  • 9. Hao Wu Blogger, Filmmaker Detained February 22, 2006
  • 10. freehaowu.org
  • 11. don’t speak - point.
  • 12. what works? internal external
  • 13. photo by Jerry Luk
  • 14. what’s your organizational medium? email vs. phone vs. chat vs. skype vs... who’s your least flexible user?
  • 15. realtime communication asynchronous communication document sharing scheduling
  • 16. realtime communication asynchronous communication document sharing scheduling presence face to face
  • 17. DIY vs. KISS
  • 18. why?
  • 19. PR is cheaper than marketing Online presence is PR you control Winning via Google
  • 20. link economy comments freshness
  • 21. your users are lower tech than you are.
  • 22. digital storytelling
  • 23. 10 hours work, 500 downloads? - be ruthless on ROI
  • 24. not possible to try them all be ruthless about ROI metrics mosaic by stabillo boss
  • 25. the “first blank to use blank” trap
  • 26. figure out why you’re using a tool before you use it
  • 27. online to coordinate offline work expertise of the organizers with the tools getting trapped in the platform
  • 28. don’t speak, point internet and external PR is cheaper than marketing win at google choose be ruthless about ROI “new” can equal “no one uses it”