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Poptech Innovators
 

Poptech Innovators

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A talk on social media for social change offered at the PopTech social innovation fellows meeting in Camden, ME.

A talk on social media for social change offered at the PopTech social innovation fellows meeting in Camden, ME.

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    Poptech Innovators Poptech Innovators Presentation Transcript

    • social media what works? ethan zuckerman october 19, 2008 pop!tech
    • 1950s-60s - age of local organizations robert putnam - “bowling alone” rise of the mailing list organization
    • photo by extraface
    • “2.2 million people around the world...”
    • danger that social media is just today’s mailing list can you listen to 3.2 million people?
    • Is online action enough?
    • older organizations tend to assume the internet is just another mailing list web-generation organizations tend to assume that activism is just web organizing
    • mosaic by stabillo boss
    • Hao Wu Blogger, Filmmaker Detained February 22, 2006
    • freehaowu.org
    • don’t speak - point.
    • what works? internal external
    • photo by Jerry Luk
    • what’s your organizational medium? email vs. phone vs. chat vs. skype vs... who’s your least flexible user?
    • realtime communication asynchronous communication document sharing scheduling
    • realtime communication asynchronous communication document sharing scheduling presence face to face
    • DIY vs. KISS
    • why?
    • PR is cheaper than marketing Online presence is PR you control Winning via Google
    • link economy comments freshness
    • your users are lower tech than you are.
    • digital storytelling
    • 10 hours work, 500 downloads? - be ruthless on ROI
    • not possible to try them all be ruthless about ROI metrics mosaic by stabillo boss
    • the “first blank to use blank” trap
    • figure out why you’re using a tool before you use it
    • online to coordinate offline work expertise of the organizers with the tools getting trapped in the platform
    • don’t speak, point internet and external PR is cheaper than marketing win at google choose be ruthless about ROI “new” can equal “no one uses it”