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Media cloud trayvon

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Presented to the Ford Foundation's "Wired for Change" conference, October 23, 2012. Includes analysis from MIT's Center for Civic Media of the Trayvon Martin case and news coverage.

Presented to the Ford Foundation's "Wired for Change" conference, October 23, 2012. Includes analysis from MIT's Center for Civic Media of the Trayvon Martin case and news coverage.

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    Media cloud trayvon Media cloud trayvon Presentation Transcript

    • Mainstream  Press Talk  RadioTelevision Email YouTube Twi+er Blogs Facebook
    • Image  by  Harvard-­‐Smithsonian  Center  for  Astrophysics
    • Image  by  Harvard-­‐Smithsonian  Center  for  Astrophysics
    • Media  Cloud 27,000  media  sources 41,000  RSS  feeds 57  million  stories 475  million  sentences 100,000  stories  per  day 5.25  TB  data  collecHon 5GB  of  new  data  per  dayImage  by  Harvard-­‐Smithsonian  Center  for  Astrophysics
    • Controversy  MapperYochai  BenklerHal  Roberts  and  team
    • ~10,000  stories  over  18  months
    • informa>on  clearinghouses
    • advocacyorganiza>ons
    • individual influence
    • community mobiliza>oncommunitymobiliza>on
    • illustraHon  by  Lyla  Duey  |  lyladuey.com
    • aRenHon Hme reframingaRenHon Hme
    • ~8,000  stories   over  3  months Act I Act II Act III Act IV Act V Not a Story Building Pressure National Exposure Political Agenda Wars Tabloid Court Case @$)0?&.$)0 3?,#.#1$&>#$*, 5,6-78"# !"+&-1"1?/)* ())*+,-.+/,$-0&-.+,#%,#"12)$,&1-$0&-.+,3,4"#$%&#56)5"* !"#$%&#,9$)1,8#4- -1,"1?/+@ !"#$%&()*(+,,&& -1(12")$&4$.#2 !"#$%&# :41(.#1$ 5())%,&1$.&6#1(, B)21%4 2!3&4,56 D1/)9$#% :41(.#1$&;()$2&1*+ :;; !"+&6)$*&:)).?A+ >12+(?4(A&!")4*"2, ;$5<,(=&>$00,?5$: (+..#2 A"1&B7C=!,9$ (,11)9 >)(%,&1$.&81A, =>;(: $*8%,567:"78"# &C -+21;#/2+( 62#4-5)$4 *0$8<?"+9-D("E,8978"# 8(4.*+&7+9)(2 !"#$%&(&$)#*+, !#.*-$ ;)(?+, 7!&<= >1,"#$*2)$&),2 7+.,212+& 81#/A&!+/+*(19" 81#/A&-1#/ ?(#1$/++ 7#+2&41),8)+1 >6$#44-% =#$#12),8"%&1 !"+&7+#.&7+9)(2 ()&4,()&4 -#../+&01,2&1$.&32"+(&-4,#$*, !""#$%&()*+%,& :(>,;-.+ !"+&3,2()A&7+9)(2 8 <"$&+15)$4 -,&.)$#)&/,($01 6#1)5)$4AB/<C"D80C$;=C</E90";$ F88C6"$;"/0GB";$H80$IF"80C"$J=::"0:/<I$F88C6"$;"/0GB";$H80$IK0/478<$./0L<I$ ."?=/$A689?$;E80=";$M"N;3/3"0$H08<E$3/C";$5O$8H$MP$K=:";Q$R/S8Q$T2$K=:";Q$/<?$MP$S8;E@$ KU$</L8</6$<"N;$:"<L8<;$8H$K0/478<$./0L<$5G68;"?$G/3L8<=<C@$KN""E;$/#89E$K0/478<$./0L<$ 5/66$7869:";$/0"$<80:/6=>"?@$ %%$ %%$ !"#$%&$ %&$ %&$ 230$**$ %$ %1$ %$ %1$ *%$ %*$ *%$ %*$ %+$ &$ &$ *&$ %($ %)$ %-$ %($ %)$ %-$ %($ %)$ *$ +$ *1$ +1$ *$ +$ *1$ +1$ **$ *+$ +*$ *+$ %,$ %,$ ./0$%+$ %$ %$ %$ ./0$*&$ -$ ($ )$ -$ ($ )$ *-$ *($ *)$ *-$ *($ *)$ ,$ *,$ ,$ *,$ $ *$ *$ ./4$*$ ./0$$ %&) *6. / /. /#. , !"# $" 55$# /$"* --. //. 8,$* /.$4 ,,-. 2.* *$* .,$* .$-. *+ *-: $01 23" () 8$"9 #$%%% %&$ -+* !" !"#$ +. 3+ &$7 !"#$ fight  over   zimmerman frame not  trayvon celebrity fight  for   trial aRenHon
    • Act I Act II Act III Not a Story Building Pressure National Exposure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
    • Act IV Act V Political Agenda Wars Tabloid Court Case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
    • Act  I:  Not  a  Story Trigger: Feb 26—Trayvon Martin killed Feb  27—MyFOXOrlando   broadcasts  first  local  news   coverage Mar  2—Miami  Herald,  in   an  arHcle  later  retracted   for  errors,  is  first  to  publish   George  Zimmerman,   Trayvon’s  killer’s  name Mar  5—Trayvon’s  parents   AB.<C"D8/C$;=C<.E9/";$ hire  lawyer  Benjamin   F88C6"$;"./GB";$H8/$IF"8/C"$J=::"/:.<I$ F88C6"$;"./GB";$H8/$IK/.478<$-./L<I$ Crump,  who  starts  working   -"?=.$A689?$;E8/=";$ M"N;3.3"/$H/8<E$3.C";$5O$8H$MP$K=:";Q$R.S8Q$T2$K=:";Q$.<?$MP$S8;E@$ KU$<.L8<.6$<"N;$:"<L8<;$8H$K/.478<$-./L<$5G68;"?$G.3L8<=<C@$ pro  bono  to  publicize   KN""E;$.#89E$K/.478<$-./L<$ 5.66$7869:";$./"$<8/:.6=>"?@$ Trayvon’s  case  to  the  press   and  civil  rights  acHvists!"#$%&$ %$ %($ %)$ *$ %$ +$ -./$0$ &$ -./$$ -./$($ )$ *1$ **$ *%$ *+$ *,$ *0$ -./$*&$ *$ *($ *)$ %1$ -./$%*$ -./$%%$ ,$AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$
    • Act  II:  Building  Pressure Trigger: Mar 7—First national press (Reuters) Mar  7—Reuters  publishes   first  naHonal  news  story   with  quotes  from  Crump   suggesHng  racial  profiling Mar  8—CBS  Morning  News   runs  the  story  on  TV,  then   Huffington  Post  picks  it  up   and  begins  regular  coverage Mar  8—DC  resident   launches  Change.org   peHHon  for  Zimmerman’s   arrest  a_er  seeing  news&$ -./$$ -./$($ )$ *1$ **$ *%$ *+$ *,$ *0$ -./$*&$ *$ *($ *)$ %1$ -./$%*$ -./$%%$ -./$%+$ %,$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$
    • Act  III:  NaHonal  Exposure Trigger: Mar 16—Police release 911 tapes Mar  16—Police  release   tapes  of  Zimmerman’s  911   calls  on  night  of  killing Mar  21—Million  Hoodie   March  takes  place  in  New   York  City Mar  22—Rally  organized  by   Rev.  Al  Sharpton,  one  of   Crump’s  contacts,  draws   thousands  to  demonstrate   for  Zimmerman’s  arrest  in   Sanford,  FL*0$ -./$*&$ *$ *($ *)$ %1$ -./$%*$ -./$%%$ -./$%+$ %,$ %0$ %&$ -./$%$ %($ -./$%)$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$
    • Act  IV:  PoliHcal  Agenda  Wars Trigger: Mar 23—Obama addresses the case Mar  23—Obama  says  if  he   had  a  son  he  would  look   like  Trayvon,  calls  case  a   ‘naHonal  tragedy’  (Poli?co) Mar  26—Trayvon’s  family   deliver  2  million   Change.org  peHHon   signatures  to  local  law   enforcement Mar  28—AcHvists  launch   campaign  against  ALEC,  a   supporter  of  ‘Stand  your   Ground’  laws,  linking  ALEC   to  Trayvon’s  death-./$%*$ -./$%%$ -./$%+$ %,$ %0$ -./$%&$ %$ -./$%($ %)$ +1$ +*$ *$ %$ +$ 0$ &$ $ ($ )$ *1$ 23/$**$ *%$ *+$ *,$ *0$ *&$ *$ ,$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$
    • ?%&#)-#A Act  IV:  PoliHcal  Agenda  Wars The Right against blame-free portrayal of Trayvon J#=.#$()O+2$(:%=")B#(.#$ 6,7#$8)9::#;,1 6,7#$ ,1%=.5&+" Mar  25—ConservaHve  blog   *+:%*2(0%.5&+" Wagist.com  runs  story   W%A#$:)D#0%)F%=)34I+=#0)A;)QN.#><#D#0%5&+" “Was  Trayvon  MarHn  a   Drug  Dealer?”  digging  up   A$%(:## unflaRering  content  from   ><#)W%A#$:)B2$"201#+( MarHn’s  old  social  media   -%:;)D%: accounts><#)?#,)@+$7)*+=. 6+.<"%=. 34"%(#$5&+" DC?FB !"#$%&()*+,#$ B<$%=.%()C&%#(&#)D+(%.+$)E)!::)C.+$%#= -%:;)G+=8)C..#)+H).<#)?.%+( J+(7)K++")LM)N+"#)*1# B?? -#"+&$.%&)/(0#$1$+2(0 Mass  Media News  Aggregator P*Q?QP?)F:+1)E)><#)-::=)D+$(%(1)?#,=))RH+$"#$:;)-D?)-%:;S B??)>+I)C.+$%#= Individual  (or  group)  blog OrganizaHon  site  or  blog ?+)D+$#)D%=.#$)?%&#)F:+1 AlternaHve  Digital  Media Uncategorized
    • Act  IV:  PoliHcal  Agenda  Wars The Right against blame-free portrayal of TrayvonConservaHve  blogosphere  frames  Trayvon  as  a   Liberal  bloggers  and  Trayvon  supporters  cry  foulthug,  pushes  meme  toward  mainstream  media:  “Drug  Dealer  ...  Marijuana  ...  School  Suspension  ...  TaRoos  ...  Gold  Teeth”Mar  26—The  Daily  Mail—Trayvon  suspended   Mar  27—New  York  Daily  NewsTHREE  Hmes  for  ‘drugs,  truancy,  graffiH  and  carrying  burglary  tool...’
    • Act  IV:  PoliHcal  Agenda  Wars The Right against blame-free portrayal of Trayvon F+4&>(.+3$,[&D0&D)13.&F+4,[&Q(+3%#$*&F+4,[&N/)(6,&Y&I+36"+(&J&F>D0<1)2 N.36+&=3*3T#$+ FG!&Y*6Z&=),6&:J=3#.+8 7N0!>50G<1)2&F36#)$&J&!)/&N6)(#+, N.36+&=3*3T#$+&J&).#6#1, 5(98*+&E+/)(6 !"+&F+4&G)(%&),6 Mar  27—Drudge  Report   further  amplifies  the   I3%+&9/&02+(#13 ->P&F+4, marijuana  frame,  linking  to   ?)6"32#,6 -.)//#$*&01+, the  The  Daily  Mail  story   ?34%+(@&A3..+B43* D32+&C"+((B 02+(#13$&)4+( and  publishing  the  photo  !"+&53#.B&F+4,&F+4&G)(% D#L+(3.&=+8#3&Q#3,&:;/),+8&LB&XH36+!"+=+8#3<1)2 of  Trayvon  with  gold  teeth   E#+".&I)(.8&A#+4 F+4&G)(%&!#2+, from  Wagist.com  arHcle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ass  Media News  Aggregator !X=:<1)2 Individual  (or  group)  blog OrganizaHon  site  or  blog FE&!)/#1,@&F+4, I)$%+66+ AlternaHve  Digital  Media Uncategorized
    • Act  IV:  PoliHcal  Agenda  Wars Campaign against ALEC and ‘Stand your Ground’ laws (2C,/)(0@9)8 IALT>TGM>7!!F> /;88.9%(2%+(@/2:%#$*;)#$/,8+8)@9)8 Mar  21—  Media  MaRers’   H+./+(,D&!);&G+C, !2:%#$*&)#$/,&4+8) =@M@&G+C, &-)88+$/&#,&6(++P&7&B.2(5#2$&O:)* =M7!A<7J@9)8&G+C,&P&!);&M/)(#+, County  Fair  blog  cites   -GG&!);&M/)(#+, G)&4)(+&4#,/+(&G#9+&O:)* research  by  the  Center  for   -OM&G+C, -GG Media  and  Democracy   !"+&I.66#$*/)$&),/ F),&7$*+:+,&!#8+, G#9+&<+K (PRWatch)  that  connects  !"+&7/:2$/2&W).($2:&-)$,/#/./#)$ 1ANG+C,@9)8 !T4>@9)8 ALEC  to  Stand  your  Ground   laws  and  the  Trayvon   B.2(5#2$ F28+&-"+((0 4#9"+::+&42:%#$ <+8)9(2/#9&=$5+(*().$5 >?28#$+(@9)8 MarHn  case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ass  Media News  Aggregator 4#9"+::+&42:%#$& !"+&1.::&1++5&6()8&I.66#$*/)$),/@9)8 Individual  (or  group)  blog OrganizaHon  site  or  blog K(+2%5)C$(25#)@C)(5;(+,,@9)8 AlternaHve  Digital  Media Uncategorized O.,#$+,,L++%@9)8&PP
    • Act  IV:  PoliHcal  Agenda  Wars Campaign against ALEC and ‘Stand your Ground’ laws ES/T<9)8 Mar  23—Huffington  Post  ()$#9=+ 4#55=+&:2,/&2$5&>/"+(&4.,#$*, !"+&F.66#$*/)$&),/ contributors  start  wriHng   ALEC+Trayvon  stories  ciHng   -CC !2=%#$*&)#$/,&4+8) the  Center  for  Media  and   Democracy’s  research R),&7$*+=+,&!#8+, :;28#$+(<9)8 F)/&7#( K2#=0&L),A&I/2/+&)6&/"+&C2/#)$ H2,"#$*/)$&),/ 4ICJ- CD&!)E#9,A&C+@, F0,9#+$9+ 4#9"+==+&42=%#$ ?2@%+(A&B2==+0@2* !"#$%&()*(+,, ?2@%+( 4#9"+==+&42=%#$& Mar  25—Paul  Krugman   -).$/0&12#(&3&4+5#2&42//+(,&6)(&78+(#92 cites  the  CMD  in  his  New   H)$%&D))8&MN&F)8+&2*+ J=)*&6)(&V)@2&AA&42#$&2*+ York  Times  op-­‐ed 1(++&K+8)9(290 C+@&G)(%&!#8+, J.,#$+,,H++%<9)8&QQ Mass  Media News  Aggregator Individual  (or  group)  blog OrganizaHon  site  or  blog 5#**<9)8A&I/)(#+,&U&)E.=2( AlternaHve  Digital  Media Uncategorized
    • Act  V:  Tabloid  Court  Case Trigger: Apr 11—Zimmerman charged and arrested Apr  11—Zimmerman   charged  with  2nd-­‐degree   murder  (NY  Post) Apr  20—Drudge  Report   links  to  story  of  a  young,   black  Chicagoan  claiming   to  beat  up  a  white  man  out   of  anger  over  Trayvon  case   Apr  23—The  Tallahassee   Democrat  runs  a  flaRering   piece  on  Crump,  detailing   his  publicity  efforts,  which   he  republishes  on  his  site)$ *1$ 23/$**$ *%$ *+$ *,$ *0$ *&$ *$ *($ *)$ 23/$%1$ %*$ %%$ %+$ %,$ %0$ %&$ %$ %($ %)$ +1$ -.4$*$ AB.<C"D8/C$;=C<.E9/";$ FG"8/C"$H=::"/:.<F$;"./IB";$ FJ/.478<$-./K<F$;"./IB";$ -"?=.$A689?$;E8/=";$ L"M;3.3"/$N/8<E$3.C"$O$ JP$<"M;$:"<K8<;$ JM""E;$
    • distributed  acHon  is  a  possible  source   of  counterpower...   but  more  so  around   issues  in  the  internet  sphere broadcast  media  is  sHll  vastly  powerful... and  vulnerable  to  manipulaHonyou  can’t  study  a  single  medium  in  isolaHon... studying  an  ecosystem  requires  an   observatory
    • Media  Cloud  team Berkman  Center  at  Harvard: Yochai  Benkler Hal  Roberts Rob  Faris David  LarochelleCenter  for  Civic  Media  at  MIT: Ethan  Zuckerman Erhardt  Graeff MaR  Stempeck