Marketing Presentation

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  • Marketing Presentation

    1. 1. Stop Winking In The Dark! Effective strategies for marketing your business © 2008 lewis design group
    2. 2. Stop Winking In The Dark! Effective strategies for marketing your business by Ron Lewis Director of Marketing, The Park Ministries and President, Lewis Design Group © 2008 lewis design group
    3. 3. © 2008 lewis design group
    4. 4. The 3Ms of Marketing The Market The Message The Media © 2008 lewis design group
    5. 5. Planning and Preparation Figure out where your company is now and where you want it to be. What actions do you want your customers and prospects to take? Create inquiries and purchases by phone Increase walk-in store traffic Generate sales leads Build your mailing list Increase web traffic © 2008 lewis design group
    6. 6. Targeting & Offers Success in marketing is driven by these factors. Execute them well and success is yours. House Lists Renting a targeted mailing list Ad space Promotions Website optimization
    7. 7. Format Direct Mail Website Print Ads Email Campaign Other Marketing Channels © 2008 lewis design group
    8. 8. Format Probability Probability Probability of Type Approach of Opening of Closing Success (100% Dialogue Sale of Prospects) Direct Sales 33% 30% 9.9% Direct Mail Product Call Indirect sales approach 36% 32% 10.2% Website (PR) Direct Sales 18% 12% 2.2% Print Ads Call Service Indirect sales approach 48% 41% 19.7 Email Campaign (PR) Other Marketing Channels © 2008 lewis design group
    9. 9. Creative Concept Copywriting Design © 2008 lewis design group
    10. 10. Creative Concept Copywriting Design © 2008 lewis design group
    11. 11. Fulfillment & Measurement Fulfillment Tracking Measurement (ROI) © 2008 lewis design group
    12. 12. Fulfillment & Measurement Fulfillment Tracking Measurement (ROI) © 2008 lewis design group
    13. 13. The A.I.D.A. Concept © 2008 lewis design group
    14. 14. The A.I.D.A. Concept A.I.D.A. © 2008 lewis design group
    15. 15. The A.I.D.A. Concept A.I.D.A. Attention © 2008 lewis design group
    16. 16. The A.I.D.A. Concept A.I.D.A. Interest Attention © 2008 lewis design group
    17. 17. The A.I.D.A. Concept A.I.D.A. Interest Desire Attention © 2008 lewis design group
    18. 18. The A.I.D.A. Concept A.I.D.A. Interest Desire Attention Action © 2008 lewis design group
    19. 19. Review © 2008 lewis design group
    20. 20. Review The 3Ms of Marketing © 2008 lewis design group
    21. 21. Review The 3Ms of Marketing Planning and Preparation © 2008 lewis design group
    22. 22. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers © 2008 lewis design group
    23. 23. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format © 2008 lewis design group
    24. 24. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative © 2008 lewis design group
    25. 25. Review The 3Ms of Marketing Planning and Preparation Targeting and Offers Format Creative Fulfillment and Measurement © 2008 lewis design group
    26. 26. Q&A © 2008 lewis design group
    27. 27. Shameless Plug for LDG www.ldgcreative.com © 2008 lewis design group
    28. 28. Shameless Plug for LDG www.ldgcreative.com © 2008 lewis design group
    29. 29. Thank you.
    30. 30. Stop Winking In The Dark! Effective strategies for marketing your business © 2008 lewis design group
    31. 31. Stop Winking In The Dark! Effective strategies for marketing your business by Ron Lewis President Lewis Design Group © 2008 lewis design group

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