The BBC News at 10 broadcast follows a consistent format and uses various production techniques to engage viewers. It begins with still images and montages to set the mood, followed by the logo video. The main news presenter then introduces the top stories - comments from David Cameron and falling sales at Tesco - through a mix of video clips and interviews. Additional stories are covered on cricket match fixing, stem cell research, and a celebrity friend going to prison. Video, photographs, and sound effects bring each story to life. The sports segment uses old footage to remember a player who recently passed away. Synergy is created through the consistent use of the BBC News theme throughout.