Green Village Marketplace A Community Hub for One Stop Shopping: Green Goods and Services Financial Permaculture 2008 Greening a Rural American Community: Hohenwald, TN

Market Summary 15-25% of the current US population pay premium prices for products that reflect their values Within a 75 mile radius of Hohenwald there are 200,000 people of which approximately 7 to 10% is 14,000 to 20,000 who may visit daily/weekly

15-25% of the current US population pay premium prices for products that reflect their values

Within a 75 mile radius of Hohenwald there are 200,000 people of which approximately 7 to 10% is 14,000 to 20,000 who may visit daily/weekly

RESOURCE REQUIREMENTS LAND : existing 10 acre site STRUCTURE : metal warehouse building LABOR : retrofit, technical, management, services MANAGEMENT : property, facilities, technical, office, event CAPITAL : in-kind, money, credit, grants, tax credits MARKETING : virtual & physical, local & regional

LAND : existing 10 acre site

STRUCTURE : metal warehouse building

LABOR : retrofit, technical, management, services

MANAGEMENT : property, facilities, technical, office, event

CAPITAL : in-kind, money, credit, grants, tax credits

MARKETING : virtual & physical, local & regional

An Urban Example GreenExchange in Chicago, Illinois Before: After:

GreenExchange in Chicago, Illinois

Before: After:

Business Concept: Retrofit A Green (LEEDS compatible) Building Structure FEATURES : Green Roof Solar Thermal Panels Rainwater Harvesting Natural Building Techniques Natural Lighting DESIGN GOALS: Flexibility Self Sufficiency Energy Efficiency Indoor/Outdoor Space HEALTHY Building

A Green (LEEDS compatible) Building Structure

Business Concept: Occupants Commercial Mixed Use Facility EDUCATIONAL & COMMUNITY FACILITIES RETAIL & WHOLESALE PROFESSIONAL SERVICES

Commercial Mixed Use Facility

Potential Site A Green Hub for One Stop Shopping including Green Building A Green Hub for One Stop Shopping including Green Building

A Green Hub for One Stop Shopping including Green Building

Hohenwald Before: Industrial Warehouse After: Tennessee Olde World Charm Brand name recognition Green Village Marketplace

Before: Industrial Warehouse After: Tennessee Olde

World Charm

Brand name recognition

Building Businesses Reclaimed Building Materials Supply Store Green Building Supply Store Contractor’s Network and Referral Service Natural Building Education Center Home Energy Audit Service

Reclaimed Building Materials Supply Store

Green Building Supply Store

Contractor’s Network and Referral Service

Natural Building Education Center

Home Energy Audit Service

Agricultural Businesses Ethanol Distribution Organic Garden Supply Farmer’s Market Community Kitchen Cafe and Restaurant

Ethanol Distribution

Organic Garden Supply

Farmer’s Market

Community Kitchen

Cafe and Restaurant

Other Businesses Green Business Incubator Education Center Office Space and Internet Services

Green Business Incubator

Education Center

Office Space and Internet Services

Financial Plan: Income Capitalization (Initial Income) Cash from local investors In-kind contributions Debt (Local Bank) On-Going Income Streams Tenant Rents Event Fees Grants Interest Income Storage Fees Builder Network Referral Fees

Capitalization (Initial Income)

Cash from local investors

In-kind contributions

Debt (Local Bank)

On-Going Income Streams

Tenant Rents

Event Fees

Grants

Interest Income

Storage Fees

Builder Network Referral Fees

Financial Plan: Expenses ONE TIME EXPENSES Initial Retrofit Construction Business Offering Technical Infrastructure ON-GOING EXPENSES Tenant Management Technical Support General Administration Property Maintenance Utilities & Facility Management Marketing & Event Management

ONE TIME EXPENSES

Initial Retrofit Construction

Business Offering

Technical Infrastructure

ON-GOING EXPENSES

Tenant Management

Technical Support

General Administration

Property Maintenance

Utilities & Facility Management

Marketing & Event Management

MISSION STATEMENT - Green Village Marketplace provides energy efficient & healthy home products & services from a diverse group of local providers supplying a diversity of products as well as creating a network that provides education & information to the wider community. - It serves and benefits the surrounding communities SOCIALLY, ECONOMICALLY & ENVIRONMENTALLY with a diverse marketplace model.

Green Village Marketplace A Community Hub for One Stop Shopping: Green Goods and Services Financial Permaculture 2008 Greening a Rural American Community: Hohenwald, TN