Redbeacon Launch Announcement - March 2010

Redbeacon Launch Event March 10, 2010 Connecting consumers with the best service providers to meet their needs

Agenda
Update on Redbeacon: The Past 6 Months
Brief Overview of Redbeacon
Some Early Learnings
Recently Launched Features
What We’re Announcing Today: Redbeacon Goes Social
Friendly Advice
Organization Endorsements
Partnership Announcement
Q&A
March 15, 2010 |

A Brief History of Redbeacon 03/15/10 | Nov 08 Sep 09 Oct 09 Dec 09 Mar 10 Redbeacon Founded Enabled service requests in SF 1,000 service providers enrolled Enabled service requests throughout Bay Area Redbeacon Social Launch First Partner Integration Product development Milestone Phase Launch Register service providers Learn and iterate Scale

How Redbeacon Works Service providers Customers 1 Customer submits a job request Selected service providers are invited to quote 3 Customer reviews quotes and selects a service provider 4 The job is scheduled 5 Matching engine finds best service providers 2 March 15, 2010 |

What Distinguishes Redbeacon
Sophisticated matching engine* alerts professionals best suited for job ( No search results, no public job posts )
Consumers see actual price quotes for their jobs
Detailed profiles help consumers decide who to pick
Appointments can be scheduled online
03/15/10 | * Patent pending

First Lesson Learned March 15, 2010 |
There is no chicken and egg problem
Signing up service providers is easy. Jobs receiving price quotes Top 20 verticals Matches per Job Quotes per Job

Quote First / Register Later
Problem :
Service providers don’t immediately see value in Redbeacon
Redbeacon doesn’t have enough providers for some requests
Solution :
Create system to email prospects with “carrot” of real job to quote on
Quote first page

Redesign Job Pages
Problem :
Providers not seeing where to quote and putting quotes in Q&A
Solution :
Redesigned the Provider Job page to highlight quote box
Old Provider Quote Page Redesigned Provider Quote Page

Second Lesson Learned March 15, 2010 |
Consumers and service providers need to communicate
Before, during, and after the job.

Private Conversations Consumer View Private Conversation
Problem :
Consumers want to communicate with service providers to ask questions about the quote and bargain
Solution :
Enable private communication between consumer and providers who quoted
Provider View Private Conversation

Adding Information to Existing Requests
Problem :
Consumer want to add information and add images to their request after they have submitted it
Solution :
Enable consumers to add information to the description and upload images after job is submitted

Third Lesson Learned March 15, 2010 |
Consumers need lots of information to make a decision
Price, availability, descriptions, and ratings are not enough.

Improved Ratings and Reviews
Problem :
Consumers need more information about providers before selecting
Solution :
Added Yelp, Google and Yahoo ratings to help with selection
Ratings from Yelp, Google and Yahoo

Promote Profile Completion Complete profile reminder on homepage
Problem :
Service providers not completing entire profile
Solution :
Engage service providers at the right times to get them to enhance their profiles
Enhance profile after quoting Improve description after quoting

What We’re Announcing 03/15/10 |

New Feature: Friendly Advice
Crowdsourcing recommendations and sharing
03/15/10 |
In the real world, people ask their friends for recommendations on local services
We enable this on Redbeacon by allowing your Facebook friends to vote and comment on service provider options
Your friends can also recommend additional service providers for the job
Successful experiences are posted to Facebook to increase virality

Screencast of Friendly Advice 03/15/10 |

Friendly Advice 03/15/10 |
1. Redbeacon posts to consumer’s Facebook Wall

Friendly Advice
2. Friends vote and comment on user’s choices
Offers to choose from
Voting buttons
Leave comments
Other people’s opinions

Friendly Advice
2a. Friends can also recommend their own service providers
John Doe 555-555-5555 [email_address] I’ve used John for years. He does top quality work.

Friendly Advice
3. Consumers can see their friends’ opinions

Friendly Advice
4. When friends vote, it’s shared to their Facebook too
Theoretical Example Action Potential Exposure Consumer posts job (consumer has 500 FB friends) 5 friends give advice on the job (each friend has 500 FB friends) 500 people 2500 people Viral

Why We Think This Will Work 03/15/10 | Full study at http://www.slideshare.net/razorfishmarketing/fluent-the-razorfish-social-influence-marketing-report Fluent: The Razorfish Social Influence Marketing Report

Why We Think This Will Work What people ask and answer in their online social networks Full study at http://people.csail.mit.edu/teevan/work/publications/papers/chi10-social.pdf What Do People Ask Their Social Networks, and Why? A Survey Study of Status Message Q&A Behavior (Survey of 624 people) “ People often turn to their friends, families, and colleagues when they have questions ”

New Feature: Organization Memberships
Best recommendations outside of friends & family are endorsements from trusted organizations
Displaying Membership Badges
Dozens of organizations at launch
16,000 service professionals in SF Bay Area alone
Organizations include

Redbeacon Distribution Strategy
Reach target consumers on websites they already visit
Leverage trusted ties for recommendations and endorsements
Many partnerships will be announced soon, but the first one is...
03/15/10 |

Partnership Announcement 03/15/10 |

Who is BigTent? 03/15/10 | The leading platform for trusted parenting groups across the country
Allows Redbeacon to reach the critical Moms demographic and provides a valuable new service to BigTent members
BigTent is launching Redbeacon services to 100+ of its most influential and trusted community groups in the Bay Area

Redbeacon’s Integration Into BigTent March 15, 2010 | Group Buzz Page

Redbeacon’s Integration Into BigTent March 15, 2010 | Within Reviews & Classifieds Search Results

Redbeacon’s Integration Into BigTent March 15, 2010 | Triggered by keywords in group forums

The BigTent Experience on Redbeacon March 15, 2010 | Cobranded Request Services Page Service Provider Endorsements Page

BigTent Experience on Redbeacon March 15, 2010 | We then show the number of endorsements given by members of their group

What it all Means
We provide all the information needed to choose the best local service professional for the job
Recommendations of friends and family
Endorsements from web communities
Professional memberships
Price quotes
Appointment times
Ratings and reviews
We leverage the social web to
Build trust via our users’ social connections through Friendly Advice
Be present in our users’ online communities through partnerships

Questions and Discussion
THANK YOU!
March 15, 2010 | Ethan Anderson [email_address] Laney Whitcanack [email_address] Redbeacon Press Center: http://redbeacon.com/about/press

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Redbeacon Launch Announcement - March 2010

by ethananderson on Mar 10, 2010

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Redbeacon Launch Announcement - March 2010 — Presentation Transcript