Teigland Taxi 020


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My slides from my presentation today at Taxi 020.

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Teigland Taxi 020

  1. 1. Creating value through social media <br />---------<br />Taxi 020<br />Dr. Robin Teigland, aka<br />Karinda Rhode in SL<br />Associate Professor<br />Stockholm School of Economics<br />www.knowledgenetworking.org<br />www.slideshare.net/eteigland<br />Photo: Lundholm, Metro <br />September 2010<br />ww.sse.edu<br />
  2. 2. "...when the rate of change outside an organization is greater than the change inside, the end is near...." <br />Jack Welch…<br />
  3. 3. Did You Know: Shift Happens<br />http://www.youtube.com/watch?v=cL9Wu2kWwSY<br />How are these trends impacting you and your organization?<br />
  4. 4. Human capacity cannot keep up…<br />Information and knowledge<br />Growth<br />Human absorptive capacity<br />Time<br />Adapted from Cohen & Levinthal 1989<br />
  5. 5. ”No one knows everything, <br />everyone knows something, <br />all knowledge resides in humanity.”<br />networks<br />Adapted from Lévy 1997<br />
  6. 6. 6 degrees of separation<br /><ul><li>Everybody is connected to everybody else by no more than six degrees of separation.
  7. 7. “Small World Phenomenon” </li></ul> by sociologist Stanley Milgram, 1967<br />
  8. 8. The wisdom of the crowd<br />Closed<br />Expensive<br />Complex<br />Accurate<br />Open<br />Inexpensive<br />Simple<br />Close enough<br />Accurate<br />Hinton 2007<br />
  9. 9. History tends to repeat itself….Innovation, financial crisis, industrial revolution, … <br />Microelectronics<br />Internal combustion engine<br />Steam engine<br />Third <br />industrial <br />revolution?<br />Late 18th C<br />Late 19th C<br />Late 20th C<br />Schön 2008<br />
  10. 10. A new workforce is appearing…<br />“Digital Immigrants”<br />“Digital Natives”<br />Company loyalty<br />Work ≠ Personal<br />Learning=Behind the desk<br />Professional loyalty<br />Work = Personal<br />Learning=Fun and games<br />Prensky 2001, Beck and Wade 2004, Mahaley 2008 <br />
  11. 11. Increasing number of social media<br />Adapted from FredCavazza.net<br />
  12. 12. Building skills in virtual environments<br />My CV<br /><ul><li>Leading a virtual team of 30 individuals from across the globe
  13. 13. Creating and successfully executing strategies under pressure
  14. 14. Managing cross-cultural conflict without face-to-face communication</li></ul>Teigland 2010<br />
  15. 15.
  16. 16. Organizations span the full range of use but….<br />Organizational use<br />No use <br />One-way “broadcasting”<br />Two-way<br />conversations<br />..the majority are here<br />Ban use<br />Allow use<br />Encourage use<br />Employee use<br />Teigland 2010<br />
  17. 17. Positive return on social media for INC 500 companies<br />No<br />If you use social media, has it been successful (hits, comments, leads, sales)?<br />12%<br />88%<br />Yes<br />Barnes & Mattsson 2009<br />
  18. 18. Threadless:What came first – the community or the company?<br />
  19. 19. Use social media to strengthen relationships<br /><ul><li>#1 Applications Lifecycle Management (ALM) & business mashup
  20. 20. 96 of Fortune 100 as customers
  21. 21. 800 employees in 18 countries across globe
  22. 22. Facebook Fridays: One hour every Friday on Facebook to find fun and connect with co-workers, customers, family, and friends
  23. 23. Average employee age: 46
  24. 24. 29 year old Silicon Valley company
  25. 25. >90% of employees on FB</li></ul>16<br />
  26. 26. "E-connection is processed in the brain like an in-person connection."<br />http://slideshare.net/missrogue<br />
  27. 27. Where is valuecreated by the firm?<br />#1<br />Brand & <br />Reputation<br />Innovation<br />FIRM<br />Networks of <br />relationships<br />Kay 1993<br />
  28. 28. #1<br />Brand & <br />Reputation<br />Innovation<br />FIRM<br />Networks of <br />relationships<br />Where is valuecreated by the firm?<br />
  29. 29. Building brand/reputation throughconversations<br />
  30. 30. Developing solutions together with the public<br />http://snappatx.org/ in Austin, Texas<br />
  31. 31. Using social media to make transit fun<br />http://www.thetransitwire.com/2010/04/02/lighten-up-using-social-media-make-to-transit-fun/<br />http://www.youtube.com/watch?v=Ryne05wiQ_c<br />
  32. 32. Encouraging idea development<br />
  33. 33. Here comes the Immersive Internet<br />O’Driscoll 2009<br />
  34. 34. 25<br />Innovation workshops bring together users from across the globe<br />Integrating the users in the development process<br />Giovacchini et al. 2009<br />
  35. 35. From the mobility of goods to the mobility of financial capital to … <br />...the “mobility” of labor?<br />
  36. 36. Treat social media like any change project<br />1. Establish a sense of urgency<br />2. Form a powerful guiding coalition<br />3. Create a vision<br />4. Communicate the vision <br />5. Empower others to act on the vision<br />6. Plan for and create short-term wins<br />7. Consolidate improvements and produce more change<br />8. Anchor new approaches<br />Kotter 1996<br />
  37. 37. Empower and trust employees<br />Policies written by IBM employees based on IBM’s<br />Business Conduct Guidelines<br />Apply internally and externally<br />Available on ibm.com<br />“blogging guidelines”<br />Adapted from Poole 2008<br />
  38. 38. Monitor what is said<br />
  39. 39. Leadership moving forward……<br />Hierarchy<br />Linear, static, process-based organization<br />Heterarchy<br />Dynamic, integrated collaboration networks <br />If you love knowledge, set it free…<br />Teigland 2010<br />
  40. 40. Thanks and <br />see you in world!<br />Karinda Rhode<br />aka Robin Teigland<br />robin.teigland@hhs.se<br />www.knowledgenetworking.org<br />www.slideshare.net/eteigland<br />Photo: Lindholm, Metro<br />
  41. 41. Interested in learning more about Virtual Worlds?<br />
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