Presentation of MBA Live SSE MBA Stockholm School of Economics September 2007

Purpose The purpose of this document is to present SSE MBA and MBA Live. If there are any questions about SSE MBA or MBA Live, please do not hesitate to contact Robin Teigland, Live Case Coach, at robin.teigland@hhs.se. More information on SSE MBA can be found at www.sse.edu/ssemba . More information on Robin Teigland, Live Case Coach, can be found at www.knowledgenetworking.org .

The purpose of this document is to present SSE MBA and MBA Live.

If there are any questions about SSE MBA or MBA Live, please do not hesitate to contact Robin Teigland, Live Case Coach, at robin.teigland@hhs.se.

More information on SSE MBA can be found at www.sse.edu/ssemba .

More information on Robin Teigland, Live Case Coach, can be found at www.knowledgenetworking.org .

What is the SSE MBA Program? Takes SSE to the global MBA scene An intensive 11-month, f ull-time Master of Business Administration program Each participant pays own tuition of ~300.000 SEK (not company sponsored) Brings global talent to Stockholm Class of 2007 of 34 participants with wide-ranging professional experience representing numerous countries, e.g., Canada, Ecuador, France, Germany, Iran, Mexico, Russia, USA Blends academic prowess with real-world business skills Encourages problem-based, action learning through knowledge pull and exposure to “live” problems through Live Cases and Projects Acts as a steppingstone for individuals into top management positions We take the classroom into reality!

Takes SSE to the global MBA scene

An intensive 11-month, f ull-time Master of Business Administration program

Each participant pays own tuition of ~300.000 SEK (not company sponsored)

Brings global talent to Stockholm

Class of 2007 of 34 participants with wide-ranging professional experience representing numerous countries, e.g., Canada, Ecuador, France, Germany, Iran, Mexico, Russia, USA

Blends academic prowess with real-world business skills

Encourages problem-based, action learning through knowledge pull and exposure to “live” problems through Live Cases and Projects

Acts as a steppingstone for individuals into top management positions

SSE MBA Alumni work at a variety of companies Companies recruiting SSE MBAs Bain Booz Allen Hamilton De Laval E.ON Electrolux Ericsson H&M IKEA Johnson & Johnson Lagerkvist & Partners McKinsey & Company NCSD Nestlé Nordea Orkla Sandvik Scania SEB Skanska Swedbank Tata Consultancy Services

SSE MBA Class of 2008 Diversity in culture and experiences…. 28 participants, 16 nationalities (some dual citizenships) 18% reside in Sweden prior to program France U.K. U.S.A. Guatemala Brazil Canada Germany Italy Lithuania Estonia Bulgaria Russia China India Ireland Sweden

28 participants, 16 nationalities (some dual citizenships)

18% reside in Sweden prior to program

..and in background and gender distribution Average work experience: 6.5 years (total ~180 years) Average age: 31 years (25-40) Gender balance: 50/50 ! Business Adm. (39%) Engineering, Comp. Sc., etc. (21%) Law (7%) Humanities & Social Sc. (32%) Male Female

Average work experience: 6.5 years (total ~180 years)

Average age: 31 years (25-40)

Gender balance: 50/50 !

The core of the SSE MBA program is MBA Live Click here for an article on SSE MBA in Management Magazine (In English) (In Swedish)

ANALYTICAL LEARNING INTERPRETATIVE LEARNING Guest lectures In-the-field activities New Wave Inter-disciplinary, team-based problem solving of real-life challenges Analysis Theory & model application Prior experiences Personal & Professional Development Group Dynamics & Leadership Coaching Prior MBA knowledge SSE MBA courses Research resources Self- awareness Negotiating Conflict management Company Outcomes Business Recommendations Grounded Solutions Participant Outcomes - Management Knowledge - Leadership Skills MBA Live integrates analytical and interpretative learning Feedback Data collection

Company Outcomes

Business Recommendations

Grounded Solutions

Participant Outcomes

- Management Knowledge

- Leadership Skills

MBA Live objectives For SSE MBA Participants To develop an understanding of the complexity and dynamics of organizations To integrate and apply theoretical management concepts and frameworks to live management issues together with managers in real companies To develop critical leadership competencies To manage group processes in high-diversity teams, managing external stakeholders, and developing others through feedback To manage an interactive and reflective team experience Ensure that everyone (MBA Participants, SSE Faculty, and AC company representatives) learns together through new perspectives and challenging taken-for-granted assumptions For SSE MBA Live Organizations and Sponsors To develop feasible recommendations for action to improve the business performance of the organization To gain fresh outsider, neutral perspectives that spur reflection and new internal dialogues within the organization For the Stockholm School of Economics To further strengthen the ties between SSE and the business community To offer a unique MBA program

For SSE MBA Participants

To develop an understanding of the complexity and dynamics of organizations

To integrate and apply theoretical management concepts and frameworks to live management issues together with managers in real companies

To develop critical leadership competencies

To manage group processes in high-diversity teams, managing external stakeholders, and developing others through feedback

To manage an interactive and reflective team experience

Ensure that everyone (MBA Participants, SSE Faculty, and AC company representatives) learns together through new perspectives and challenging taken-for-granted assumptions

For SSE MBA Live Organizations and Sponsors

To develop feasible recommendations for action to improve the business performance of the organization

To gain fresh outsider, neutral perspectives that spur reflection and new internal dialogues within the organization

For the Stockholm School of Economics

To further strengthen the ties between SSE and the business community

To offer a unique MBA program

Close collaboration with organizations is a prerequisite for MBA Live Previous MBA Live Companies High-tech in Low-tech Stockholm Region

Master Cases T hree month projects in groups of 5 Scania Organizational issues Branding issues Operations analysis H&M Key issues for market entry 5 different IT start-ups Segmentation and targeting Pricing models IT branding For an in-depth look at the 2005 Uppsala BIO Master Case, go to http://www.slideshare.net/eteigland/uppsala-biotech-master-case-overview MC2 – Jan to Mar 06 MC1 – Aug to Dec 05 MC3 – Apr to Jun 06 e-Services Stockholm Region

Scania

Organizational issues

Branding issues

Operations analysis

H&M

Key issues for market entry

5 different IT start-ups

Segmentation and targeting

Pricing models

IT branding

For an in-depth look at the 2005

Uppsala BIO Master Case, go to http://www.slideshare.net/eteigland/uppsala-biotech-master-case-overview

Examples of previous Master Case Strategic Challenges Developing market expansion and foreign market entry strategies Initiating a diversification strategy Designing a customer loyalty program Developing a product launch Converting from more static budgeting to rolling forecasts Commercializing a new technology Developing a branding strategy Implementing an operational excellence program Initiating outsourcing

Developing market expansion and foreign market entry strategies

Initiating a diversification strategy

Designing a customer loyalty program

Developing a product launch

Converting from more static budgeting to rolling forecasts

Commercializing a new technology

Developing a branding strategy

Implementing an operational excellence program

Initiating outsourcing

Capstone Projects: 4 month projects in groups of 2 Companies 2006 Ericsson Bonnier PP Polymer AB Wave Arts (US) LHV (Estonian investment bank) IBM Electrolux Project focus 2006 2 start-ups Marketing strategy development Market entry strategies Value chain transformation Enterprise architecture value creation Integration of knowledge based acquisitions

Companies 2006

Ericsson

Bonnier

PP Polymer AB

Wave Arts (US)

LHV (Estonian investment bank)

IBM

Electrolux

Project focus 2006

2 start-ups

Marketing strategy development

Market entry strategies

Value chain transformation

Enterprise architecture value creation

Integration of knowledge based acquisitions

Stora Enso , Board Member “ I think this analysis is better than any consulting company could have given us.” “ Here’s my card – please call me concerning the partnership opportunities in Chile.” Länsförsäkringar , CEO “ As for the service bundling strategy, I think it is obvious that we have to do some rethinking there.” Scania executives "The Live Case has helped us put focus on these issues in the organization.” "We have met and discussed these important topics in groups that would not have met otherwise.” "Your analyses are right on the spot!” H&M , CEO and executives ” This live case really made me reflect on how our company works.” “ It's good that you tell us these things because we don't want to hear them!" "I am impressed with this and for the future we want to do more like this experiment." What do MBA Live Companies have to say about MBA Live?

Stora Enso , Board Member

“ I think this analysis is better than any consulting company could have given us.”

“ Here’s my card – please call me concerning the partnership opportunities in Chile.”

Länsförsäkringar , CEO

“ As for the service bundling strategy, I think it is obvious that we have to do some rethinking there.”

Scania executives

"The Live Case has helped us put focus on these issues in the organization.”

"We have met and discussed these important topics in groups that would not have met otherwise.”

"Your analyses are right on the spot!”

H&M , CEO and executives

” This live case really made me reflect on how our company works.”

“ It's good that you tell us these things because we don't want to hear them!"

"I am impressed with this and for the future we want to do more like this experiment."

MBA Live has also resulted in a Biotech Symposium in 2005 Symposium Write-up in Sweden’s Largest Newspaper Click here for more information on the symposium