Social Media&Public Transportation_Nov09

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A presentation for Sweden's Public Transportation organizations (Kollektivtrafik) on the impact of social media on business and the future of the transportation industry.

A presentation for Sweden's Public Transportation organizations (Kollektivtrafik) on the impact of social media on business and the future of the transportation industry.

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  • 1. Creating value through
    networks and social media
    Dr. Robin Teigland, aka
    Karinda Rhode in SL
    Associate Professor
    Stockholm School of Economics
    www.knowledgenetworking.org
    www.slideshare.net/eteigland
    Photo: Lundholm, Metro
    November 2009
    ww.sse.edu
  • 2. 2
    - You on Youtube?
    • No, Hulu and Itunes, but I lost the USB for my MP3. It’s MIA, so is my GPS.
    • 3. This PDF won’t show up on my LCD.
    • 4. Call your ISP.
    - I could send them an SMS or look it up on the cookie wiki. So you on Google now?
    - No, Bing.
    - You are such a Yahoo! Oh, just got poked on Facebook.
    • From?
    • 5. My mom wants to know if she can use Paypal for Netflix.
    • 6. Did she ever sell her Imac on Ebay?
    - No, but she got WiFi for the Xbox.
    • Can we have a real conversation now?
    - Sure, can we have it in Second Life?
    NPR, Internet’s 40th Birthday, 2009
  • 7. 3
    "...when the rate of change outside an organization is greater than the rate of change inside, the end is near...."
    Jack Welch…
  • 8. Did You Know: Shift Happens
    http://www.youtube.com/watch?v=jpEnFwiqdx8&feature=fvst
    What does this mean for organizations?
    4
  • 9. Information and knowledge
    Growth
    Human absorptive capacity
    Time
    Human capacity cannot keep up…
    Cohen & Levinthal 1989
    5
  • 10. 6
    ”No one knows everything,
    everyone knows something,
    all knowledge resides in humanity.”
    networks
    Adapted from Lévy 1997
  • 11. 7
    The wisdom of the crowd
    Closed
    Expensive
    Complex
    Accurate
    Open
    Inexpensive
    Simple
    Close enough
    Accurate
    Adapted from Hinton 2007
  • 12. 8
    Leveraging external resources to find solutions and solve unsolved problems
    A shift from being
    problem solvers to solution finders
  • 13. History tends to repeat itself….Innovation, financial crisis, industrial revolution, …
    Microelectronics
    Internal combustion engine
    Steam engine
    Third
    industrial
    revolution?
    Late 18th C
    Late 19th C
    Late 20th C
    9
    Schön 2008
  • 14. A new workforce is appearing…
    10
    “Digital Immigrants”
    “Digital Natives”
    Company loyalty
    Work ≠ Personal
    Learning=Behind the desk
    Professional loyalty
    Work = Personal
    Learning=Fun and games
    Mahaley 2008, Merrill Lynch 1999, Beck and Wade, Prensky
  • 15. A new workforce is appearing
    http://www.youtube.com/watch?v=MbX_I2fuqJk
    11
  • 20. 12
    Using the social web to build relationships, find information and knowledge, solve problems, and learn
  • 21. 13
    Building skills in virtual environments
    My CV
    • Leading a virtual team of 30 individuals from across the globe
    • 22. Creating and successfully executing strategies under pressure
    • 23. Managing cross-cultural conflict without face-to-face communication
  • The older generation of leaders
    As of June 2009, of the Fortune 100 CEOS….
    • 2 CEOs have Twitter accounts but no activity
    • 24. 13 CEOs on LinkedIn but only 3 have >10 connections
    • 25. 19 CEOs on Facebook but <15 friends
    • 26. 75 CEOs on Wikipedia but nearly 33% of these have limited or outdated information
    • 27. 0% have a blog
    14
    1
    http://www.slideshare.net/shazza/fortune-100-ceos-and-social-media?type=presentation
  • 28. Using social media
    15
    http://adultaddstrengths.com/2008/11/05/obama-vs-mccain-social-media/
  • 29. 16
    Increasing pressure on “traditional” organizations
    Formal organization/
    Hierarchy
    Social organization /
    Heterarchy
    Teigland et al. 2005
  • 30. Top management “fears” ….
    • What about leakage of company secrets outside the firm?
    • 31. What about social overload and role conflict?
    • 32. Will employees conduct good organizational stewardship?
    • 33. How do we measure and validate the value of web 2.0?
    Web 2.0 is of a more grassroots nature – implementation in traditional hierarchical organizations results in tension between employees and management
    Hustad & Teigland 2009
    17
  • 34. 18
    But…. management cannot mandate social relationships
    My company has blocked my computer from accessing most of the social media sites. But I feel so cut off from my network. So, now I just connect through my phone.
    Teigland & Hustad 2009
  • 35. 19
    Develop company guidelines for using social media internally and externally
    Trust your employees, and do not ban social media
    Use wikis to enable employees to create company guidelines, egIBM, http://www.ibm.com/blogs/zz/en/guidelines.html
    Yahoo’s guidelines
    Be respectful of your colleagues
    Get your facts straight
    Provide context to your argument
    Engage in private feedback
    When trusted, employees feel empowered to do the right thing!
  • 36. Usage of Web 2.0
    20
    1088 respon
    McKinsey Quarterly, Sep 2009
  • 37. Building relationships through twitter at Zappos
    21
  • 38. Motorola Q – Creating content
    22
  • 39. 23
    Creating new and strengthening existing relationships through Facebook
    • #1 Applications Lifecycle Management (ALM) & business mashup
    • 40. 96 of Fortune 100 as customers
    • 41. 800 employees in 18 countries across globe
    • 42. Facebook Fridays: One hour every Friday on Facebook to find fun and connect with co-workers, customers, family, and friends
    • 43. Average employee age: 46
    • 44. 27 year old Silicon Valley company
    • 45. >90% of employees on FB
  • Launching new products, stores, etc.
    24
    http://mashable.com/2009/11/25/facebook-marketing-ikeas-genius-use-of-photo-tagging/
  • 46. Informing and engaging the public
    25
  • 47. What about business results?
    • Survey of 1700 execs worldwide by McKinsey
    • 48. Value from Web 2.0 internal use (% respondents)
    • 49. Increased speed of knowledge access – 68%
    • 50. Reduced communication costs – 54%
    • 51. Improved access to knowledge experts – 43%
    • 52. Reduced travel costs – 40%
    • 53. Improved employee satisfaction – 35%
    • 54. Decreased time to market for products/services and increased innovation – 25%
    • 55. Increased revenue – 14%
    • 56. Increased impact if web 2.0 integrated into employees daily work activities
    26
    McKinsey Quarterly, Sep 2009
    http://www.digitalbuzzblog.com/social-media-roi-examples-video-by-socialnomics/
  • 57. Intuit’s Brainstorm
    27
    http://billives.typepad.com/portals_and_km/2009/10/intuit-brainstorm-offers-innovation-management.html
  • 58. 28
    http://bits.blogs.nytimes.com/2009/06/12/dell-has-earned-3-million-from-twitter/
  • 59. 29
    The speed of information: The power of social media
    http://www.youtube.com/watch?v=t8XxcOj3Seo
    Fortune, Rey 2008
  • 60. Monitor social media sites and react in a timely fashion
    30
    Friedman 2009
  • 61. 31
    But check
    out HP’s responsiveness!
    http://www.socialmedia.biz/2009/11/02/why-i-love-public-transportation-and-hate-hp/
  • 62. NextMuni.com
    32
  • 63. 33
    http://mashable.com/2009/09/29/social-media-transportation/
  • 64. 34
    http://blog.ted.com/2009/03/sixth_sense_demo.php
  • 65. Towards 3D Internet
    SENSORY
    3D Internet
    Thinking
    Connected
    Web 2.0 Thinking
    SecondLife, There Active Worlds,
    Entropia, SimsOnline, Club Penguin,Habbo, ToonTown,
    World of Warcraft, 3D planets, VSlide, Protosphere
    Individual
    Web 1.0 Thinking
    Facebook, Friendster, Yahoo, Blogger, Wikipedia, eBay, Typepad, LinkedIn. Amazon, MySpace, Textamerica, Delicious, HubPages
    Mosaic, Prodigy, Compuserve, AOL, Netscape
    Level of Interaction
    Time
    Hamilton 2008
    35
  • 66. The future of 3D internet
    Before the first plate of aluminum is even bent for production, the passengers will have flown the plane, the crew will have serviced the plane, and the pilots will have flown the plane.
    CEO of Boeing supplier
    36
  • 67. Around 150 virtual worlds
    • Q1 2009:
    • 68. $68 mln invested in 13 virtual world companies
    600 mln users
  • 69. What are Virtual Worlds?
    • Persistent, computer-simulated, immersive environments
    • 70. Shared space/co-presence with possibility for socialization and community
    • 71. In some cases, ability to manipulate/create content
    • 72. In some cases, virtual economy and currency
    http://www.youtube.com/watch?v=wMOqI3hH9Gs
    38
  • 73. “Clearly if social activity migrates to synthetic worlds, economic activity will go there as well.”Castranova
    http://www.youtube.com/watch?v=-ahqjBeknT0
    39
  • 74. Finding and recruiting talent globally
    40
  • 80. 41
    Innovation workshops bring together users from across the globe
  • 81. What are the implications for traditional industries?
    “Soon all fashion designers will be originating their designs and managing the production in virtual worlds….Why such a dramatic change? Economics, pure and simple.”
    Shenlei Winkler,
    Director Fashion Research Institute
    Learn how to become an SL Fashion Designer at Fashiontech.wordpress.com/
    42
  • 82. Which professions will be revolutionized?
    43
  • 83. 44
    Tomorrow’s education & training?
    Improving virtual teaming cross-cultural skills
    Designed by Duke CE and SSE inworld
    Task: To build a bridge in your virtual team
  • 84. 45
    From the mobility of goods to the mobility of financial capital to …
    ...the “mobility” of labor?
  • 85. 46
    DN
    Aug 20, 1996
  • 86. So, whatdoes all this mean?
    Organizations have to ….
    • develop their employees’ network leadership skills
    • 87. to build their networks globally - both inside and out
    • 88. leverage social media
    • 89. To win the war for talent
    • 90. To innovate for continuous competitive advantage
    • 91. To build their reputation and brand
    • 92. cultivate an open, knowledge sharing culture
    47
    If you love knowledge, set it free…
  • 93. Tremendous
    opportunities!!!!
    48
  • 94. Thanks and
    see you in world!
    Karinda Rhode
    aka Robin Teigland
    robin.teigland@hhs.se
    www.knowledgenetworking.org
    www.slideshare.net/eteigland
    Photo: Lindholm, Metro
    49