Stepping into the Internet Innovating business education with Second Life Robin Teigland, SSE Steve Mahaley, Duke CE Göran Lindqvist, SSE December 20, 2007

What is Second Life? A film by Duke CE on the SSE MBA Island http://www.dukece.com/video/tommorowsleaders.html Or http://www.youtube.com/watch?v=Bi5i3UwVvbg

A film by Duke CE on the SSE MBA Island

http://www.dukece.com/video/tommorowsleaders.html

Or

http://www.youtube.com/watch?v=Bi5i3UwVvbg

Overview What are we doing in Second Life? What are others doing in Second Life? Some potential applications to business education? Where are we going with Second Life & 3D internet ? Challenges and possibilities

What are we doing in Second Life?

What are others doing in Second Life?

Some potential applications to business education?

Where are we going with Second Life & 3D internet ?

Challenges and possibilities

Overview What are we doing in Second Life? Special issue in MIS Quarterly on Virtual Worlds http://www.misq.org/BulletinBoard/NewVentures.pdf Lectures for external organizations Communication strategy for the Swedish Tax Agency Virtual teaming exercise with Duke CE Designing our island What are others doing in Second Life? Some potential applications to business education? Where are we going with Second Life & 3D internet ? Challenges and possibilities

What are we doing in Second Life?

Special issue in MIS Quarterly on Virtual Worlds

http://www.misq.org/BulletinBoard/NewVentures.pdf

Lectures for external organizations

Communication strategy for the Swedish Tax Agency

Virtual teaming exercise with Duke CE

Designing our island

What are others doing in Second Life?

Some potential applications to business education?

Where are we going with Second Life & 3D internet ?

Challenges and possibilities

Springtime PR & Communications Bureau Training event with avatars from Shanghai, Beijing, Stockholm, and Gotland Lecturing for external organizations

Developing a Communication Strategy in Second Life for the Swedish Tax Agency Media Psychology with Richard Wahlund Robin Teigland November 12, 2007

Presentation of the Swedish Tax Agency

Anders Stridh and Anna Scocco presenting the Swedish Tax Agency from their office

MSc students in the SSE classroom interacting and learning about the Swedish Tax Agency

An experiment for the Communication Strategy

Swedish Tax Agency and SSE participants Karinda Rhode, alias Robin Teigland Lima Lungu, alias Linda Malmqvist Carl Palsson alias Coca Cooljoke Anders Stridh alias Gonzo Takaki Anna Scocco alias Ansco Maximus

Virtual 3D Teaming An exercise in Second Life GEL with Lena Ramfelt Steve Mahaley, Duke CE Robin Teigland, SSE November 12, 2007

Starting the exercise Each team had the same colored t-shirt. The Swedish team had white t-shirts.

Each of the four teams building its bridge

A completed bridge

Debriefing session

Designing our island for best functionality Social Lecture Partner 1 Briefing HQ Exhibition Exercise Partner 2

Overview What are we doing in Second Life? Special issue in MIS Quarterly on Virtual Worlds Lectures for external organizations Communication strategy in Second Life for the Swedish Tax Agency Virtual teaming exercise with Duke CE Designing our island What are others doing in Second Life? Some potential applications to business education? Where are we going with Second Life & 3D internet ? Challenges and possibilities

What are we doing in Second Life?

Special issue in MIS Quarterly on Virtual Worlds

Lectures for external organizations

Communication strategy in Second Life for the Swedish Tax Agency

Virtual teaming exercise with Duke CE

Designing our island

What are others doing in Second Life?

Some potential applications to business education?

Where are we going with Second Life & 3D internet ?

Challenges and possibilities

Developing communication skills? The Digital Hedge School project promotes inter-generational interaction through an informal educational environment

Training and improving skills? The Starboards Yacht Club teaches sailing

Acting out-of-the-box? The U C Davis Medical Center enables experiencing the impossible in its schizophrenia center

Learning crisis management? The National Oceanographic and Atmospheric Administration simulates tsunamis

Innovating and co-creating solutions? HSB runs a competition to design the apartment building of the future

Facilitating organizational change through role-playing?

The opportunities are endless……. Leadership Sales & marketing Branding Entrepreneurship Innovation ….. http://static.flickr.com/47/110109290_2189217cee.jpg

Leadership

Sales & marketing

Branding

Entrepreneurship

Innovation

…..

Overview What are we doing in Second Life? Special issue in MIS Quarterly on Virtual Worlds Lectures for external organizations Communication strategy in Second Life for the Swedish Tax Agency Virtual teaming exercise with Duke CE Designing our island What are others doing in Second Life? Some potential applications to business education? Where are we going with Second Life & 3D internet ? Challenges and possibilities

What are we doing in Second Life?

Special issue in MIS Quarterly on Virtual Worlds

Lectures for external organizations

Communication strategy in Second Life for the Swedish Tax Agency

Virtual teaming exercise with Duke CE

Designing our island

What are others doing in Second Life?

Some potential applications to business education?

Where are we going with Second Life & 3D internet ?

Challenges and possibilities

The future of education with 3D internet? Low High Distributed Co-located Participant reach Degree of “ co-creation” ??

What are the challenges going forward? What skills and roles are required? For academics, coaches, program managers, and of course the participants? How do we get over the “digital immigrant” hurdle? What does content look like? Creation in real world for in-world? Or in-world for real world? Created by program or participants? Or co-created? How do we escape our real world thinking? How is the process best facilitated? Embedding a 3D internet experience in the flow of the learning program? How do we ensure seamlessness?

What skills and roles are required?

For academics, coaches, program managers, and of course the participants?

How do we get over the “digital immigrant” hurdle?

What does content look like?

Creation in real world for in-world? Or in-world for real world?

Created by program or participants? Or co-created?

How do we escape our real world thinking?

How is the process best facilitated?

Embedding a 3D internet experience in the flow of the learning program?

How do we ensure seamlessness?

For more information…. External lectures http://www.slideshare.net/eteigland/sl-conference-photos/ Communication strategy with the Swedish Tax Agency http://www.slideshare.net/eteigland/sse-swedish-tax-agency-in-second-life-nov12-07/ Virtual teaming with Duke CE http://www.slideshare.net/eteigland/second-life-teaming-exercise-gel-overview/ Second Life in general http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-teigland/ Contacts Robin Teigland, Associate Professor, Center for Strategy and Competitiveness, SSE, [email_address] , www.knowledgenetworking.org Steve Mahaley, Director of Learning Technology, Duke CE, [email_address] Göran Lindqvist, PhD Candidate, SSE, Center for Strategy and Competitiveness, [email_address]

External lectures

http://www.slideshare.net/eteigland/sl-conference-photos/

Communication strategy with the Swedish Tax Agency

http://www.slideshare.net/eteigland/sse-swedish-tax-agency-in-second-life-nov12-07/

Virtual teaming with Duke CE

http://www.slideshare.net/eteigland/second-life-teaming-exercise-gel-overview/

Second Life in general

http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-teigland/

Contacts

Robin Teigland, Associate Professor, Center for Strategy and Competitiveness, SSE, [email_address] , www.knowledgenetworking.org

Steve Mahaley, Director of Learning Technology, Duke CE, [email_address]

Göran Lindqvist, PhD Candidate, SSE, Center for Strategy and Competitiveness, [email_address]