Second Life and Business Education

Slide 1: Stepping into the Internet Innovating business education with Second Life Robin Teigland, SSE Steve Mahaley, Duke CE Göran Lindqvist, SSE 1 December 20, 2007

Slide 2: What is Second Life? A film by Duke CE on the SSE MBA Island  http://www.dukece.com/video/tommorowsleaders.html  Or  http://www.youtube.com/watch?v=Bi5i3UwVvbg 2

Slide 3: Overview  What are we doing in Second Life?  What are others doing in Second Life? − Some potential applications to business education?  Where are we going with Second Life & 3D internet ? − Challenges and possibilities 3

Slide 4: Overview  What are we doing in Second Life? − Special issue in MIS Quarterly on Virtual Worlds http://www.misq.org/BulletinBoard/NewVentures.pdf  − Lectures for external organizations − Communication strategy for the Swedish Tax Agency − Virtual teaming exercise with Duke CE − Designing our island  What are others doing in Second Life? − Some potential applications to business education?  Where are we going with Second Life & 3D internet ? − Challenges and possibilities 4

Slide 5: Lecturing for external organizations Springtime PR & Communications Bureau Training event with avatars from Shanghai, Beijing, Stockholm, and Gotland 5

Slide 6: Developing a Communication Strategy in Second Life for the Swedish Tax Agency Media Psychology with Richard Wahlund Robin Teigland November 12, 2007 6

Slide 7: Presentation of the Swedish Tax Agency 7

Slide 8: Anders Stridh and Anna Scocco presenting the Swedish Tax Agency from their office 8

Slide 9: MSc students in the SSE classroom interacting and learning about the Swedish Tax Agency 9

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Slide 11: An experiment for the Communication Strategy 11

Slide 12: Swedish Tax Agency and SSE participants Anders Stridh Anna Scocco Lima Lungu, alias Gonzo Takaki alias Ansco Maximus alias Linda Malmqvist Carl Palsson Karinda Rhode, alias Coca Cooljoke alias Robin Teigland 12

Slide 13: Virtual 3D Teaming An exercise in Second Life GEL with Lena Ramfelt Steve Mahaley, Duke CE Robin Teigland, SSE November 12, 2007 13

Slide 14: Starting the exercise Each team had the same colored t-shirt. The Swedish team had white t-shirts. 14

Slide 15: Each of the four teams building its bridge 15

Slide 16: A completed bridge 16

Slide 17: Debriefing session 17

Slide 18: Designing our island for best functionality Social Briefing Lecture HQ Exercise Partner 1 Exhibition Partner 2 18

Slide 19: Overview  What are we doing in Second Life? − Special issue in MIS Quarterly on Virtual Worlds − Lectures for external organizations − Communication strategy in Second Life for the Swedish Tax Agency − Virtual teaming exercise with Duke CE − Designing our island  What are others doing in Second Life? − Some potential applications to business education?  Where are we going with Second Life & 3D internet ? − Challenges and possibilities 19

Slide 20: Developing communication skills? The Digital Hedge School project promotes inter- generational interaction through an informal educational environment 20

Slide 21: Training and improving skills? The Starboards Yacht Club teaches sailing 21

Slide 22: Acting out-of-the-box? The UC Davis Medical Center enables experiencing the impossible in its schizophrenia center 22

Slide 23: Learning crisis management? The National Oceanographic and Atmospheric Administration simulates tsunamis 23

Slide 24: Innovating and co-creating solutions? HSB runs a competition to design the apartment building of the future 24

Slide 25: Facilitating organizational change through role-playing? 25

Slide 26: The opportunities are endless…….  Leadership  Sales & marketing  Branding  Entrepreneurship  Innovation  ….. http://static.flickr.com/47/110109290_2189217cee.jpg 26

Slide 27: Overview  What are we doing in Second Life? − Special issue in MIS Quarterly on Virtual Worlds − Lectures for external organizations − Communication strategy in Second Life for the Swedish Tax Agency − Virtual teaming exercise with Duke CE − Designing our island  What are others doing in Second Life? − Some potential applications to business education?  Where are we going with Second Life & 3D internet ? − Challenges and possibilities 27

Slide 28: The future of education with 3D internet? ?? Distributed Participant reach Co-located High Low Degree of “co-creation” 28

Slide 29: What are the challenges going forward?  What skills and roles are required? − For academics, coaches, program managers, and of course the participants? − How do we get over the “digital immigrant” hurdle?  What does content look like? − Creation in real world for in-world? Or in-world for real world? − Created by program or participants? Or co-created? − How do we escape our real world thinking?  How is the process best facilitated? − Embedding a 3D internet experience in the flow of the learning program? − How do we ensure seamlessness? 29

Slide 30: For more information….  External lectures − http://www.slideshare.net/eteigland/sl-conference-photos/  Communication strategy with the Swedish Tax Agency − http://www.slideshare.net/eteigland/sse-swedish-tax-agency-in-second-life- nov12-07/  Virtual teaming with Duke CE − http://www.slideshare.net/eteigland/second-life-teaming-exercise-gel-overview/  Second Life in general − http://www.slideshare.net/eteigland/second-life-virtual-worlds-kbm-teigland/  Contacts − Robin Teigland, Associate Professor, Center for Strategy and Competitiveness, SSE, robin.teigland@hhs.se, www.knowledgenetworking.org − Steve Mahaley, Director of Learning Technology, Duke CE, steve.mahaley@dukece.com − Göran Lindqvist, PhD Candidate, SSE, Center for Strategy and Competitiveness, goran.lindqvist@hhs.se 30