This document summarizes key aspects of the sharing economy as of October 2015. It describes how technologies like broadband, mobile phones, and cloud computing enable new models of sharing tangible assets like transportation and property through platforms like Uber and AirBnB. It also discusses how these platforms and peer-to-peer transactions are allowing sharing of intangible assets and services. The sharing economy is predicted to grow significantly in coming years and could spawn new forms of capitalism and business models, while also presenting challenges around regulation and trust that developing technologies and societal changes may help address.

1. October 2015

2. Thx to R. Wieselfors, Ericsson for photos

3. Thx to R. Wieselfors, Ericsson for photos

4. People
• “Net generation”
• 24x7 “mobile” workforce
• Knowledge via MOOCs
• Sharing not owning
• Sustainability
Technology
• Broadband access
• Mobile phones
• The cloud
• Internet of Things
• Big Data
• 3D printing
• Robotics/AI
• VR/AR
• Holography
• Blockchain
Open Source IP
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P
• Non-fiat cryptocurrencies
• Mobile money/payments
• M2M payments

5. Uber
• Launched June 2010
• 300 cities in 58 countries
• Limited physical assets
• USD 51 bln valuation
(Ericsson – USD 32 bln)
“Doing more with less” through a global
platform

6. A system that activates the untapped
value of all kinds of assets through models
and marketplaces that enable greater
efficiency and access.
- Botsman
The Sharing Economy
Harvard Business Review, 2014
The Sharing Economy: Embracing Change with Caution
http://www.slideshare.net/eteigland/sharing-economy-webb

7. Examples and well-known actors
in the Sharing Economy
Asset Examples Actors Swedish Actors
Tangible
Transportation
Property
Food
Uber
BlaBlaCar
Didi Kuaidi
AirBnB
Skjutsgruppen
SunFleet
Hoffice
Intangible:
Financial
Crowdfunding
P2P lending
Kickstarter
Indiegogo
LendingClub
Prosper
GoFundMe
FundedByMe
Crowdcube
ToBorrow
Intangible:
Services
Professional
Personal
Innocentive
Mechanical Turk
Upwork
TaskRabbit
eWork
Vint
TaskRunner

8. The Sharing Economy is enabled through
peer-to-peer (P2P) transactions on
multi-sided Platforms (MSPs)
http://sloanreview.mit.edu/article/strategic-decisions-for-multisided-platforms/

9. Banking is essential,
but banks are not.
Bill Gates

11. Democratizing innovation and investing in Europe?

12. Crowdfunding growth 2012-2015
USD 34 bln E

13. LEARNING
p2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCE
SWARM
participatory organizations participatory government blockchain / DAO
CONSUMPTION
redistributio
n local food systemsproduct-service on-demand services
COLLABORATIVE ECONOMY FRAMEWORK V0.1

14. “Sharing” is big business…
http://www.web-strategist.com/blog/2015/06/04/the-collaborative-sharing-economy-has-created-17-billion-dollar-companies-and-
10-unicorns/
USD 26 bln today -> USD 335 in 2025

15. Gigs vs Jobs: Influence on labor productivity?
A race to the bottom?

16. Spawning a new form of capitalism?
“Monopoly” platform “Monopoly” platform
“Perfect
competition”
“Perfect
competition”

17. But a number of bottom-up initiatives

18. Hoffice – a Swedish concept gone global

19. La’Zooz – Decentralized transportsharing
http://lazooz.org/

20. Encouraging financial inclusion

21. Moving into hardware:
Local networks of 3D printers

22. A 3D printer workshop on Lisette’s boat
RepRap community
E-commerce

23. Scheveningen Harbor – The Hague

26. The challenge
Leap of faith when
meeting strangers ->
Increased trust in
society?
Innovation is forward
looking while
regulations are
backward looking.
http://www.weforum.org/sessions/summary/rise-demand-economy

27. Enablers of a “true” Sharing Economy?
Blockchain
Sharing
Economy
IoT/sensors
P2P/M2M
Micropayments
Big data

28. Developing circular economies
Local materials?
Reduced consumption?
Reduced transport?
Fueled by IoT?
And by local “money”?

29. Mixed economic implications
 New pricing mechanisms -> deflation?
 Lower demand for capital in “Zero Marginal
Cost Society”?
 Perfect competition on monopolistic platforms?
 Net effect on labor productivity?

30. Scenarios for 2020

31. Thomas Jefferson (1816)
“Laws and institutions must go hand in hand
with the progress of the human mind.”
The problem is that the human mind itself
can’t keep pace with the advances that
computers are enabling.
http://wadhwa.com/2014/04/15/mit-technology-review-laws-and-ethics-cant-keep-pace-with-technology/

32. Robin Teigland
robin.teigland@hhs.se
www.knowledgenetworking.org
www.slideshare.net/eteigland
funnovation.se
robin.teigland@hhs.se
@RobinTeigland
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