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Leveraging Social Networks and Social
Media for Improved Performance
Dr. Robin Teigland
Stockholm School of Economics
www....
Who am I? (LinkedIn Inmaps)
SSE
Exec Ed
Swedish
Industry
Research
Wharton
Stanford
McKinsey
Today’s discussion
Background
Personal social networks
Social media for organizations
3
”The future is already here,
it’s just not very evenly
distributed."
- William Gibson
Socialnomics 2014
http://www.youtube.com/watch?v=zxpa4dNVd3c
1. What social media trends do you
recognize?
2. How are thes...
What one listener emailed me after….
6
When I got home last night, my 17 year old son was
doing what he usually does – sit...
What most people think of when they hear
“social networks”
7
Relationships
Image: Hinton 2007
We are all
embedded in
numerous
networks
Image: http://info.data-scout.com/blog/bid/154938/Six-Degrees-of-Separation
10
Six degrees of separation
- Milgram, 1967
Image: http://www.deliveringhappiness.com/on-six-degrees-of-separation/
Increasing focus on network science
11
What is a network?
A set of actors connected by ties
•Ties/Links
−Knowledge, trust,
team, sit by, dislike, etc.
−Alliance,...
Social network analysis has a long history
and is based on matrix algebra and graph theory
13
http://en.wikipedia.org/wiki...
Hidden influence of social networks
14http://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_...
”No one knows everything,
everyone knows something,
all knowledge resides in humanity.”networks
Adapted from Lévy 1997
Six...
Today’s discussion
Background
Personal social networks
Social media for organizations
16
17
So, what does this mean for you?
 An actor’s position in a social network, i.e.,
social capital, determines in part th...
18
BA
Two individuals with the same number of
contacts…
…but with very different access to resources
B
A
19
Bridging unconnected groups brings advantages
•More rapid promotions
•Greater career mobility
•Higher salaries
•More adapt...
23
“Think about it: everybody you know,
everyone you meet, also know about 250
people. So every time you cultivate a
relat...
Avoid creating insular networks
http://www.enronexplorer.com/focus/19185# 24
Leverage social media to build your networks
25
Why do people use twitter?
 What’s happening now?
− News, events, trending topics
 What do you think?
− Ability to get i...
Get started with Twitter
27
Click on the document
to the left to see some
basic steps to get
started with Twitter
Strategi...
Twitter exercise
 How could you use Twitter?
 How could Twitter help you professionally?
 How could you use Twitter to ...
Some tools to build your network
29
Tools to uncover your networks
 Facebook
− TouchGraph Facebook Browser
 http://www.touchgraph.com/facebook
 LinkedIn
− ...
Analyze your networks
http://inmaps.linkedinlabs.com/network
Facebook network via TouchGraph
32
http://www.touchgraph.com/facebook
Track your influence
www.klout.com
Today’s discussion
Background
Personal social networks
Social media for organizations
34
"...when the rate of change
outside an organization is
greater than the rate of change
inside, the end is near...."
Jack W...
Increasing pace of change
From 1920s to 2010s
−Average lifespan of S&P 500 company fell from
67 years to 15 years
From 2...
Knowledge becomes quickly outdated
Ray Kurzweil, Singularity Institute
What are they doing?
39
Where does work get done?
Formal organization Informal organization
Teigland et al. 2005
Building relationships, finding information and
knowledge, solving problems, and learning
42Mahaley 2008
43
”No one knows everything,
everyone knows something,
all knowledge resides in...”
Mahaley 2008, Adapted from Lévy 1997
44
What benefits can you achieve
through using social media?
- Innovation
- Learning
- Relationships
- Leads
- Other?
My company has blocked my
computer from accessing most
social media sites. But I feel cut
off from my network so now I jus...
Do employees know how to represent the
company when using external social media?
46
Statoil-Hydro
Love at 150 m below sea ...
…..you “hire” his or her network.
When you hire someone,…
47
48
We are stuck in our old ways …
Breaking free from “industrial chains”?
Work and private life are separate
Work should be serious
Roles and responsibil...
51
"E-connection is
processed in the brain like
an in-person connection."
http://slideshare.net/missrogue
Group Exercise
Leverage social media to build organizational
networks
55
Group 1 - #1 Zappos and social media
In your group, prepare a maximum 8 minute
presentation
 What is Zappos?
 How does Z...
Enabling knowledge through MOOCs (massively
open online courses)
SMART (Software, Mobil Apps, Research & Technology)
Knowl...
Groupwork - #2 Crowdfunding
In your group, prepare a maximum 8 minute
presentation
 What is crowdfunding?
 How do organi...
What is Crowdfunding?
Accumulation of small investments in individual
projects by large number of individuals (the
“crowd”...
Groupwork - #3 MOOCs
In your group, prepare a maximum 8 minute
presentation
 What is a MOOC?
 What are Coursera and EdX?...
105 emp
350+
Partners
43,900+
Community
members
15,000+
Customers in
130 countries
• Content management software, #1 in me...
Groupwork - #4 eZ Systems
In your group, prepare a maximum 8 minute
presentation
 What is eZ Systems (http://ez.no/)?
 W...
Questions for you
to consider:
How connected
are you?
How connected is
your business?
Where are the
opportunities?
https:/...
Where have the traditional sources of
sustainable competitive advantage been?
#1
Innovation
Networks of
relationships
Bran...
#1
Innovation
Networks of
relationships
Brand &
Reputation
FIRM
T
Where are tomorrow’s sources of
sustainable competitive ...
105 emp
350+
Partners
43,900+
Community
members
15,000+
Customers in
130 countries
• Content management software, #1 in me...
eZ’s platform for building identity and
competence throughout its ecosystem
eZ Software
development team
5/21/20
Driven by both parties sharing
experiences and co-creating
value of network
Private-collective Community
But how to balance needs of community with
needs of firm in a value co-creation model?
Teigland et al 2013
Research in
pro...
The last generation to “attend” college?
http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-...
Access to 24x7 global workforce
Matchmakers: USD 1bln industry
Increasing supply of freelance talent globally
https://www.elance.com/trends/talent-available
Global Online
Employment Rep...
Increasing pace of change
 From 1920s to 2010s
− Average S&P 500 company lifespan from 67 years to 15
years
 From 2000 t...
The maker movement in Africa
iHub – Kenya
House4Hack – RSA
Woelab – Togo
“Made in Africa” 3D printer (Togo)
crowdfunded through Ulele
Winner of International
Space Apps Challenge
http://www.engin...
Open Source + 3d Printing + ICT
http://mashable.com/2013/02/13/robohand/
$60,000
$150
The Firm
The Collectivevs
E.g., Microsoft
~ Built by employees within
organizational boundaries
E.g., OpenSimulator
~ Buil...
Moving into the Third Industrial Revolution?
O’Driscoll 2009
How many usually think of virtual worlds…
Teigland 2010
Building skills in virtual environments
My CV
•Leading a virtual team of 30 individuals
from across the globe
•Creating an...
What are Virtual Worlds?
http://www.youtube.com/watch?v=Quh2OiPHkm8
Platforms for unleashing creativity
and revolutionizin...
Learning virtual
teaming skills
http://www.youtube.com/watch?v=uQa6vyG8Dkg
Leadership training
OpenSimulator: A value-creation ecosystem
Academic
Entrepreneur
Hobbyist
Large Firm
Non-profit
Local Public
Federal Public...
Exploring the link between
VWs and 3D printing
http://www.minecraftprint.com/
From the mobility of goods
to the mobility of financial capital to …
Teigland, JVWR, 2010
...the “mobility” of labor?
Just published – by Palgrave Macmillan
http://www.amazon.com/dp/1137283017
People
• “Net generation”
• 24x7 “mobile” workforce
• Social entrepreneurship
Technology
• Broadband access
• Mobile hardw...
Leadership moving forward……
Hierarchy
Linear, static, process-
based organization
Heterarchy
Dynamic, integrated
collabora...
What should you think about?
How to let go?
How to leverage the power of networks to
create value inside and outside the...
Some things do not change
Innovation Exchange
Exchange Trust
Trust Relationships
Relationships Interaction
Karinda Rhode
aka Robin Teigland
robin.teigland@hhs.se
www.knowledgenetworking.org
www.slideshare.net/eteigland
www.nordic...
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Leveraging social networks and social media

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Updated presentation on social networks and social media.

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Transcript of "Leveraging social networks and social media"

  1. 1. Leveraging Social Networks and Social Media for Improved Performance Dr. Robin Teigland Stockholm School of Economics www.knowledgenetworking.org www.slideshare.net/eteigland @RobinTeigland May 2014 www.hhs.se
  2. 2. Who am I? (LinkedIn Inmaps) SSE Exec Ed Swedish Industry Research Wharton Stanford McKinsey
  3. 3. Today’s discussion Background Personal social networks Social media for organizations 3
  4. 4. ”The future is already here, it’s just not very evenly distributed." - William Gibson
  5. 5. Socialnomics 2014 http://www.youtube.com/watch?v=zxpa4dNVd3c 1. What social media trends do you recognize? 2. How are these trends affecting you and your organization? 3. What does this have to do with networks?
  6. 6. What one listener emailed me after…. 6 When I got home last night, my 17 year old son was doing what he usually does – sitting at the computer online with his friends…But after hearing this presentation, I couldn’t help but be interested in what he really was doing. So, when I looked more closely, I saw that he was involved in three separate conversations - all at the same time, and not only that, he was also following the discussions on one of the school’s forums. Then he said, “Mom, you grown-ups are sooooo behind…..think how much you could get done if you worked like this!”
  7. 7. What most people think of when they hear “social networks” 7
  8. 8. Relationships Image: Hinton 2007
  9. 9. We are all embedded in numerous networks Image: http://info.data-scout.com/blog/bid/154938/Six-Degrees-of-Separation
  10. 10. 10 Six degrees of separation - Milgram, 1967 Image: http://www.deliveringhappiness.com/on-six-degrees-of-separation/
  11. 11. Increasing focus on network science 11
  12. 12. What is a network? A set of actors connected by ties •Ties/Links −Knowledge, trust, team, sit by, dislike, etc. −Alliance, customer, investment, etc. Tie •Actors/Nodes −Individuals −Teams, organizations, etc. Actor 12
  13. 13. Social network analysis has a long history and is based on matrix algebra and graph theory 13 http://en.wikipedia.org/wiki/Social_network
  14. 14. Hidden influence of social networks 14http://www.ted.com/talks/lang/en/nicholas_christakis_the_hidden_influence_of_social_networks.html Happy people In between people Unhappy people Christakis & Fowler, 2011
  15. 15. ”No one knows everything, everyone knows something, all knowledge resides in humanity.”networks Adapted from Lévy 1997 Six degrees of separation - Milgram, 1967 Image: Krebs
  16. 16. Today’s discussion Background Personal social networks Social media for organizations 16
  17. 17. 17 So, what does this mean for you?  An actor’s position in a social network, i.e., social capital, determines in part the actor’s opportunities and constraints Casper & Murray 2002 German biotech scientists
  18. 18. 18 BA Two individuals with the same number of contacts…
  19. 19. …but with very different access to resources B A 19
  20. 20. Bridging unconnected groups brings advantages •More rapid promotions •Greater career mobility •Higher salaries •More adaptable to changing environments Brass, Burt, Podolny & Baron, Sparrowe et al, Gargiulo & Benassi 20
  21. 21. 23 “Think about it: everybody you know, everyone you meet, also know about 250 people. So every time you cultivate a relationship with one new person, you have actually expanded your personal inventory by 250 people – every single time.” — Bob Burg, Author and Speaker
  22. 22. Avoid creating insular networks http://www.enronexplorer.com/focus/19185# 24
  23. 23. Leverage social media to build your networks 25
  24. 24. Why do people use twitter?  What’s happening now? − News, events, trending topics  What do you think? − Ability to get immediate response  Who else is interested in this? − Ability to reach a broader community − Ability to learn about topic  To take a break − Chat informally about serious and less serious topics 26
  25. 25. Get started with Twitter 27 Click on the document to the left to see some basic steps to get started with Twitter Strategic Human Resources Group Exercise by Robin Teigland, robin.teigland@hhs.se, twitter: robin.teigland Instructions In your group, prepare a maximum 8 minute presentation based on the below questions for your group (e.g., Group 1 does a presentation on Zappos). You can find information through looking on company/organization homepages, googling key words (e.g., enterprise crowdfunding, IBM), and checking various social media sites such as www.slideshare.net and twitter/tweetdeck. Please include images and/or videos in your presentation as well as your sources. Group Assignment #1 Zappos and social media 1. What is Zappos? 2. How does Zappos management use social media within its human resources? 3. How do Zappos employees use social media? 4. What benefits does the use of social media by management and employees bring Zappos? 5. What challenges are there to the use of social media at Zappos? 6. What social media ideas do you have from Zappos that you could use at your organization? #2 Crowdfunding and enterprise crowdfunding 1. What is crowdfunding? 2. How do organizations such as GE and Piratpartiet use crowdfunding? 3. What is enterprise crowdfunding? 4. How does IBM use enterprise crowdfunding (iFundIT)? 5. What benefits does the use of crowdfunding bring IBM/GE? 6. What challenges are there to the use of crowdfunding by companies? 7. What crowdfunding ideas do you have that you could use at your organization? #3 MOOCs 1. What is a MOOC? 2. What are Coursera and EdX? 3. How are individuals using MOOCs? 4. How are organizations such as Yahoo! and Intel using MOOCs or the concept of a MOOC (corporate MOOC)? 5. What benefits can the use of MOOCs bring an organization? 6. What challenges are there to the use of MOOCs at an organization? 7. What ideas do you have about how you could use MOOCs at your organization?
  26. 26. Twitter exercise  How could you use Twitter?  How could Twitter help you professionally?  How could you use Twitter to build social networks in your organization?  How will you use Twitter this next week? 28
  27. 27. Some tools to build your network 29
  28. 28. Tools to uncover your networks  Facebook − TouchGraph Facebook Browser  http://www.touchgraph.com/facebook  LinkedIn − http://inmaps.linkedinlabs.com/  Klout − http://klout.com/#/dashboard 30
  29. 29. Analyze your networks http://inmaps.linkedinlabs.com/network
  30. 30. Facebook network via TouchGraph 32 http://www.touchgraph.com/facebook
  31. 31. Track your influence www.klout.com
  32. 32. Today’s discussion Background Personal social networks Social media for organizations 34
  33. 33. "...when the rate of change outside an organization is greater than the rate of change inside, the end is near...." Jack Welch…
  34. 34. Increasing pace of change From 1920s to 2010s −Average lifespan of S&P 500 company fell from 67 years to 15 years From 2000 to 2010 −40% of Fortune 500 replaced Predictions −In next few years, 70% of Fortune 1000 replaced −By 2020, >75% of S&P 500 we do not know today −By 2025, >45% of Fortune 500 from emerging markets Fast Company, McKinsey & Inc
  35. 35. Knowledge becomes quickly outdated Ray Kurzweil, Singularity Institute
  36. 36. What are they doing?
  37. 37. 39 Where does work get done? Formal organization Informal organization Teigland et al. 2005
  38. 38. Building relationships, finding information and knowledge, solving problems, and learning 42Mahaley 2008
  39. 39. 43 ”No one knows everything, everyone knows something, all knowledge resides in...” Mahaley 2008, Adapted from Lévy 1997
  40. 40. 44 What benefits can you achieve through using social media? - Innovation - Learning - Relationships - Leads - Other?
  41. 41. My company has blocked my computer from accessing most social media sites. But I feel cut off from my network so now I just connect through my phone. Management cannot mandate social relationships Photo: ac360.blogs.cnn.com
  42. 42. Do employees know how to represent the company when using external social media? 46 Statoil-Hydro Love at 150 m below sea level!
  43. 43. …..you “hire” his or her network. When you hire someone,… 47
  44. 44. 48
  45. 45. We are stuck in our old ways …
  46. 46. Breaking free from “industrial chains”? Work and private life are separate Work should be serious Roles and responsibilities are appointed Learning occurs behind the desk Value is created by firm’s employees Firms are primary source of value creation Competition is a zero-sum game Etc…..
  47. 47. 51
  48. 48. "E-connection is processed in the brain like an in-person connection." http://slideshare.net/missrogue
  49. 49. Group Exercise
  50. 50. Leverage social media to build organizational networks 55
  51. 51. Group 1 - #1 Zappos and social media In your group, prepare a maximum 8 minute presentation  What is Zappos?  How does Zappos management use social media within its human resources?  How do Zappos employees use social media?  What benefits does the use of social media by management and employees bring Zappos?  What challenges are there to the use of social media at Zappos?  What social media ideas do you have from Zappos that you could use at your organization?  Please include images and/or videos in your presentation as well as your sources.
  52. 52. Enabling knowledge through MOOCs (massively open online courses) SMART (Software, Mobil Apps, Research & Technology) Knowledge Hubs in Tanzania New Economy Skills for Africa Program- ICT (Tanzania) + Coursera http://blogs.worldbank.org/edutech/moocs-in-africa
  53. 53. Groupwork - #2 Crowdfunding In your group, prepare a maximum 8 minute presentation  What is crowdfunding?  How do organizations such as GE and Piratpartiet use crowdfunding?  What is enterprise crowdfunding?  How does IBM use enterprise crowdfunding (iFundIT)?  What benefits does the use of crowdfunding bring IBM/GE?  What challenges are there to the use of crowdfunding by companies?  What crowdfunding ideas do you have that you could use at your organization?  Please include images and/or videos in your presentation as well as your sources.
  54. 54. What is Crowdfunding? Accumulation of small investments in individual projects by large number of individuals (the “crowd”) via or with help of Internet and social networks (De Buysere et al., 2012) Picture: FundedByMe
  55. 55. Groupwork - #3 MOOCs In your group, prepare a maximum 8 minute presentation  What is a MOOC?  What are Coursera and EdX?  How are individuals using MOOCs?  How are organizations such as Yahoo! and Intel using MOOCs or the concept of a MOOC (corporate MOOC)?  What benefits can the use of MOOCs bring an organization?  What challenges are there to the use of MOOCs at an organization?  What ideas do you have about how you could use MOOCs at your organization?  Please include images and/or videos in your presentation as well as your sources.
  56. 56. 105 emp 350+ Partners 43,900+ Community members 15,000+ Customers in 130 countries • Content management software, #1 in media industry • 105 employees in 9 countries (US, Europe & Asia) • 250,000 sites in 170 countries • Customers: UN, FT, WSJ, Vogue, Hitachi, 3M, BMW http://academia.edu/2846771/Are_we_in_this_together_Exploring_private-collective_knowledge_communities
  57. 57. Groupwork - #4 eZ Systems In your group, prepare a maximum 8 minute presentation  What is eZ Systems (http://ez.no/)?  What is the eZ Publish Community (http://share.ez.no/)?  What benefits does the eZ Publish Community bring eZ?  How does eZ manage the eZ Publish Community?  How are social media used by the eZ Publish Community?  What challenges are there to managing the eZ Publish Community? How do these challenges differ from the challenges of managing eZ’s employees?  What ideas do you have from eZ and eZ Publish Community that you could use at your organization?  Please include images and/or videos in your presentation as well as your sources.
  58. 58. Questions for you to consider: How connected are you? How connected is your business? Where are the opportunities? https://www.flickr.com/photos/fredcavazza/14205519686/
  59. 59. Where have the traditional sources of sustainable competitive advantage been? #1 Innovation Networks of relationships Brand & Reputation FIRM Kaye 1993
  60. 60. #1 Innovation Networks of relationships Brand & Reputation FIRM T Where are tomorrow’s sources of sustainable competitive advantage? Teigland 2010
  61. 61. 105 emp 350+ Partners 43,900+ Community members 15,000+ Customers in 130 countries • Content management software, #1 in media industry • 105 employees in 9 countries (US, Europe & Asia) • 250,000 sites in 170 countries • Customers: UN, FT, WSJ, Vogue, Hitachi, 3M, BMW http://academia.edu/2846771/Are_we_in_this_together_Exploring_private-collective_knowledge_communities
  62. 62. eZ’s platform for building identity and competence throughout its ecosystem eZ Software development team
  63. 63. 5/21/20 Driven by both parties sharing experiences and co-creating value of network Private-collective Community
  64. 64. But how to balance needs of community with needs of firm in a value co-creation model? Teigland et al 2013 Research in progress
  65. 65. The last generation to “attend” college? http://features.csmonitor.com/innovation/2009/10/15/the-future-of-college-may-be-virtual/ Linnaeus University
  66. 66. Access to 24x7 global workforce Matchmakers: USD 1bln industry
  67. 67. Increasing supply of freelance talent globally https://www.elance.com/trends/talent-available Global Online Employment Report Q2 2012 at Elance
  68. 68. Increasing pace of change  From 1920s to 2010s − Average S&P 500 company lifespan from 67 years to 15 years  From 2000 to 2010 − 40% of Fortune 500 companies replaced  Predictions − In next few years, 70% of Fortune 1000 companies replaced − By 2020, >75% of S&P 500 companies we do not know today − By 2025, >45% of Fortune 500 from emerging markets Fast Company, McKinsey & Inc
  69. 69. The maker movement in Africa iHub – Kenya House4Hack – RSA Woelab – Togo
  70. 70. “Made in Africa” 3D printer (Togo) crowdfunded through Ulele Winner of International Space Apps Challenge http://www.engineering.com/3DPrinting/3DPrintingArticles/ArticleID/5712/E-Waste-3D-Printer-to-Mars.aspx
  71. 71. Open Source + 3d Printing + ICT http://mashable.com/2013/02/13/robohand/ $60,000 $150
  72. 72. The Firm The Collectivevs E.g., Microsoft ~ Built by employees within organizational boundaries E.g., OpenSimulator ~ Built by users and distributed freely regardless of affiliation Models of Knowledge Creation Teigland, Di Gangi, & Yetis 2012
  73. 73. Moving into the Third Industrial Revolution? O’Driscoll 2009
  74. 74. How many usually think of virtual worlds… Teigland 2010
  75. 75. Building skills in virtual environments My CV •Leading a virtual team of 30 individuals from across the globe •Creating and successfully executing strategies under pressure •Managing cross-cultural conflict without face-to-face communication Teigland 2010
  76. 76. What are Virtual Worlds? http://www.youtube.com/watch?v=Quh2OiPHkm8 Platforms for unleashing creativity and revolutionizing value creation
  77. 77. Learning virtual teaming skills http://www.youtube.com/watch?v=uQa6vyG8Dkg Leadership training
  78. 78. OpenSimulator: A value-creation ecosystem Academic Entrepreneur Hobbyist Large Firm Non-profit Local Public Federal Public Research Inst SME Employee Periphery Teigland, Di Gangi, & Yetis 2012 USD 5.5mln in development costs
  79. 79. Exploring the link between VWs and 3D printing http://www.minecraftprint.com/
  80. 80. From the mobility of goods to the mobility of financial capital to … Teigland, JVWR, 2010 ...the “mobility” of labor?
  81. 81. Just published – by Palgrave Macmillan http://www.amazon.com/dp/1137283017
  82. 82. People • “Net generation” • 24x7 “mobile” workforce • Social entrepreneurship Technology • Broadband access • Mobile hardware • ICTs • 3D printing • Robotics Open Source • Software • Hardware • Physibles Convergence of….. Finance • Microlending/microfinance • Crowdfunding/equity • Digital, non-fiat currencies
  83. 83. Leadership moving forward…… Hierarchy Linear, static, process- based organization Heterarchy Dynamic, integrated collaboration networks Adapted from Hedlund 1994
  84. 84. What should you think about? How to let go? How to leverage the power of networks to create value inside and outside the boundaries of the firm? How to create a sustainable ecosystem?
  85. 85. Some things do not change Innovation Exchange Exchange Trust Trust Relationships Relationships Interaction
  86. 86. Karinda Rhode aka Robin Teigland robin.teigland@hhs.se www.knowledgenetworking.org www.slideshare.net/eteigland www.nordicworlds.net RobinTeigland Photo: Lindholm, Metro Photo: Nordenskiöld Photo: Lindqvist If you love knowledge, set it free…
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