Ifl Womens Network Teigland


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Presentation made at the IFL Women's Networking Event on May 22, 2008

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  • Great to see so many people interested in networks. I came from Stanford where networking is part of everyday of life Started my PhD research over ten years ago and one of first things I did was to look at the knowledge flows between the r&D units of three multinationals, HP, Ericsson, and Xerox. At beginning of knowledge management era and companies investing heavily in KM, these companies no exception. Found that top management invested heavily in different intranet applications, thinking understood how individuals worked. So for example, patent, then spoke with one of scientists and found that on one hand did not even access the intranet this application, nahh, just went next door to ask colleague who working with this. Much easier, faster, and better information. This got me started on my journey of looking into networks. Very much management not understanding the way work gets done and now with knowledge work, thinking can manage knowledge in same way managed physical resources of organization. But not the case… So here today to talk about networks
  • Ifl Womens Network Teigland

    1. 1. Leveraging Networks for Results- A brief look Dr. Robin Teigland Stockholm School of Economics [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland 1- May 2008
    2. 2. <ul><li>Why the interest in networks? </li></ul><ul><li>What are networks? </li></ul><ul><li>What about power and performance? </li></ul><ul><li>What can you do? </li></ul>Today’s discussion www.slideshare.net/eteigland
    3. 3. Everyone is talking about networks National Innovation Networks Formal Networks Entrepreneurial Networks Ego Networks Regional Networks Infrastructure Networks Social Networks FAS.research Electronic Networks Informal Networks Networks of Practice Networked organization
    4. 4. A world of rapidly growing knowledge …. > A person’s lifetime 18th century One week 2008 Fischbowl 2007
    5. 5. … while it becomes quickly outdated …. 50% knowledge relevant 50% knowledge outdated First year of technical-based education Third year of education
    6. 6. <ul><li>Did You Know: Shift Happens </li></ul><ul><li>http://www.youtube.com/watch?v=pMcfrLYDm2U </li></ul><ul><li>How are these trends affecting you and your organization? </li></ul>
    7. 7. Increasing difficulty in keeping up …. Growth Time Information and knowledge Human absorptive capacity Cohen & Levinthal 1989
    8. 8. <ul><li>“ The rate at which individuals and organizations learn may become the only sustainable competitive advantage, especially in knowledge-intensive industries.” </li></ul>Ray Stata, Chairman Analog Devices
    9. 9. The world is “shrinking” family local colleagues friends old colleagues colleagues at other offices Just a click away… virtual communities local networks old classmates avatars business contacts social media contacts referrals
    10. 10. <ul><li>” No one knows everything, </li></ul><ul><li>everyone knows something, </li></ul><ul><li>all knowledge resides in humanity.” </li></ul>networks Adapted from Lévy 1997
    11. 11. What is a network? A set of actors connected by ties <ul><li>Ties/Links </li></ul><ul><ul><li>Knowledge, trust, team, sit by, dislike, etc. </li></ul></ul><ul><ul><li>Alliance, customer, investment, etc. </li></ul></ul>Tie <ul><li>Actors/Nodes </li></ul><ul><ul><li>Individuals </li></ul></ul><ul><ul><li>Teams, organizations, etc. </li></ul></ul>Actor
    12. 12. Swedish hip hop artists Liljeros 2006 ?? Timbuktu
    13. 13. Central connectors within one location Bottleneck  Teigland 1998 Surprise!! Stockholm
    14. 14. Boundary spanners between locations Stockholm London Brussels Helsinki Madrid Copenhagen Transferred from Stockholm Teigland 1998 San Francisco
    15. 15. Trust & reciprocity are essential for knowledge exchange in networks
    16. 16. Peripheral players between organizations San Francisco Stockholm London Brussels Helsinki Madrid Copenhagen Teigland 1998 Other firms Electronic communities
    17. 17. Dual loyalties Loyalty Loyalty Organization Professional network
    18. 18. Individuals between business firms SEB Ray-Adams & Sandberg 2000 Interlocking directorates of Sweden’s 110 largest public firms, 2000 ??
    19. 19. <ul><li>What is the relationship between networks and power? </li></ul>
    20. 20. Uncovering networks in an organization Formal organization Teigland et al. 2005 Informal organization
    21. 21. How does informal power arise? Krebs 2004 Node 16 gains informal power, weakening the boss Node 15’s power…
    22. 22. How does informal power arise? Krebs 2004 … and now N16’s informal power is greater than the boss N15’s formal power
    23. 23. Your network position is related to power <ul><li>Betweenness </li></ul><ul><ul><li>Control over what flows in the network </li></ul></ul><ul><ul><li>How often are you on the shortest path between 2 individuals? </li></ul></ul><ul><li>Closeness </li></ul><ul><ul><li>Access to what flows in the network </li></ul></ul><ul><ul><li>How quickly can you reach all others in the network? </li></ul></ul>Krebs 2004
    24. 24. <ul><li>Does performance differ based on one’s networks? </li></ul>
    25. 25. Two individuals with the same number of contacts… B A
    26. 26. … but with very different access to resources B A
    27. 27. Performance differs based on one’s network Firm A Low on-time High Creative High on-time Low creative Teigland 2003 High creative Virtual community Firm B
    28. 28. The strength of weak ties Network A’s knowledge Network D’s knowledge Network B’s knowledge Network C’s knowledge Granovetter 1973
    29. 29. When you hire someone,… … ..you “hire” his or her network.
    30. 30. Two divisions within Sundlink (Öresund Bridge) Section 1 Section 2 Improved efficiency over time Stagnant performance over time Schenkel & Teigland 2008
    31. 31. More social get-togethers and coffee breaks are not the solution
    32. 32. “ Managing” networks in your organization Before After Anklam & Welch 2005 1. Uncover networks 2. Analyze networks 3. Improve connectedness
    33. 33. Comparing performance across firms Teigland et al 2000
    34. 34. Hewlett-Packard (1990s) <ul><li>Networking activities recognized and rewarded at individual and unit levels </li></ul><ul><li>Management support for informal and formal networking activities across internal and external boundaries </li></ul><ul><ul><li>Best practice task group </li></ul></ul><ul><ul><li>Personal initiatives </li></ul></ul><ul><li>Extensive socialization : personnel rotation, cross-office teams </li></ul><ul><li>A visionary organization </li></ul><ul><ul><li>Clearly defined mission: ”To make technical contributions for the advancement and welfare of humanity” </li></ul></ul><ul><ul><li>Supporting core values, e.g., teamwork, helpfulness </li></ul></ul><ul><ul><li>Company-wide goal of World’s Best Laboratory </li></ul></ul>Teigland et al 2000
    35. 35. Promote an open innovation attitude Not all the smart people work for us. We need to work with smart people inside and outside the company. The smart people in our field work for us. If you create the most and the best ideas in the industry, you will win. If you make the best use of internal and external ideas, you will win. Closed attitude Open attitude Chesborough 2003
    36. 36. External networks are growing in importance! Other people around the world Other employes around the world Other employees in your country Co-Workers Friends Large portion of new ideas and formal collaboration relationships come from external contacts You Alex Eyal Your manager Rami’s manager Hila Yaron Yuval Eduardo Ed Muriel Peter Frequent e-mails Infrequent e-mails Web 2.0 Collaboration
    37. 37. Facebook Fridays – Embracing social media <ul><li>#1 Applications Lifecycle Management (ALM) & business mashup </li></ul><ul><li>96 of Fortune 100 as customers </li></ul><ul><li>800 employees in 18 countries across globe </li></ul><ul><li>One hour every Friday to Facebook to find fun and connect with co-workers, customers, family, and friends </li></ul>
    38. 38. Increasing job turnover Time Number of jobs in lifetime Estimated time at one organization in Silicon Valley: ~18 months CNET 2000
    39. 39. Why use these new social media tools? Melcrum 10/07
    40. 40. Myths and reality checks about networks <ul><li>I already know what is going on in my network </li></ul><ul><ul><ul><li>Those who think they know their network the best are usually the ones who know the least </li></ul></ul></ul><ul><li>To build networks, you have to communicate more </li></ul><ul><ul><ul><li>Networks can be strategically developed </li></ul></ul></ul><ul><li>We can’t do much to help informal networks </li></ul><ul><ul><ul><li>Informal networks can be “managed” through changing the organizational context </li></ul></ul></ul><ul><ul><li>Adapted from Cross et al. 2002 </li></ul></ul>
    41. 41. So, what does this mean for you? <ul><li>An actor’s position in a social network, i.e., social capital, determines in part the actor’s opportunities and constraints </li></ul>Casper & Murray 2002 German biotech scientists
    42. 42. What can you do? <ul><li>What do your networks look like? </li></ul><ul><li>Where do you sit? </li></ul><ul><li>With whom do you eat lunch? </li></ul><ul><li>With whom do you socialize? </li></ul><ul><li>To which communities, networks do you belong? </li></ul><ul><li>Build networks before you need them… </li></ul><ul><li>How are decisions made in your organization? </li></ul><ul><li>What information flows would you like to be in? </li></ul><ul><li>What resources will you need in the future? </li></ul><ul><li>Whom should you get to know? </li></ul>
    43. 43. Develop participation in a variety of networks Strong ties Weak ties Outside organization Inside organization SOCNET
    44. 44. Start your own network Swedish International Business School Alumni Network (SIBSAN) Stanford GSB Alumni Club Nobel Laureates Political Leaders Stanford
    45. 45. But……. <ul><li>“ Lika barn leka bäst” </li></ul><ul><ul><li>People find similar people attractive and develop relations with people like themselves </li></ul></ul><ul><li>Our networks tend to be homogeneous </li></ul><ul><li>and not heterogeneous </li></ul><ul><ul><li>Marsden 1987, Burt 1990 </li></ul></ul>
    46. 46. Go meet someone different
    47. 47. Make yourself easy to find - Create a live CV <ul><li>Blog </li></ul><ul><ul><li>blogger, livejournal, typepad, wordpress, etc. </li></ul></ul><ul><li>Social software </li></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Shortcut </li></ul></ul><ul><ul><li>ecademy </li></ul></ul><ul><li>Media </li></ul><ul><ul><li>Slideshare.net </li></ul></ul><ul><ul><li>Flickr.com </li></ul></ul><ul><ul><li>YouTube.com </li></ul></ul>
    48. 48. The positive spiral of social networks tschaut’s photos Contribution Reciprocity Accumulation Value
    49. 49. Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland
    50. 50. References and acknowledgements <ul><li>Books </li></ul><ul><ul><li>Barabási, Linked: The New Science of Networks . Perseus, 2002 </li></ul></ul><ul><ul><li>Castells, The Rise of the Network Society . Blackwell, 2000 </li></ul></ul><ul><ul><li>Cross & Parker, The Hidden Power of Social Networks . Harvard Business School, 2004 </li></ul></ul><ul><ul><li>Gladwell, The Tipping Point . Abacus, 2001 </li></ul></ul><ul><ul><li>Scott, Social Network Analysis . Sage, 2000 </li></ul></ul><ul><ul><li>Teigland, Knowledge Networking , SSE, 2003 </li></ul></ul><ul><ul><li>Teten & Allen, The Virtual Handshake . American Management Assoc., 2007 </li></ul></ul><ul><li>Homepages </li></ul><ul><ul><li>Stephen Bird, people.bu.edu/sbird </li></ul></ul><ul><ul><li>Steve Borgatti, www.socialnetworkanalysis.com </li></ul></ul><ul><ul><li>Rob Cross, www.robcross.org </li></ul></ul><ul><ul><li>International Network for Social Network Analysis http://www.insna.org/ </li></ul></ul><ul><ul><li>David Krackhardt, www.andrew.cmu.edu/user/krack/index.shtml </li></ul></ul><ul><ul><li>Valdis Krebs, www.orgnet.com </li></ul></ul><ul><ul><li>Fredrik Liljeros, www.sociology.su.se/home/Liljeros/index.html </li></ul></ul><ul><ul><li>James Moody, www.soc.duke.edu/~jmoody77/presentations/index.htm </li></ul></ul><ul><ul><li>Giancarlo Oriani, www.informalorg.eu (In Italian) </li></ul></ul><ul><ul><li>Barry Wellman, www.chass.utoronto.ca/~wellman/ </li></ul></ul>