Dr. Robin Teigland, aka Karinda Rhode Stockholm School of Economics Associate Professor www.knowledenetworking.org www.slideshare.net Photo: Henry Lundholm, Metro IFL Open House March 12, 2009 ww.ifl.se

Dr. Robin Teigland, aka

Karinda Rhode

Stockholm School of Economics

Associate Professor

www.knowledenetworking.org

www.slideshare.net

History tends to repeat itself…. Innovation, financial crisis, industrial revolution, … Steam engine Internal combustion engine Microelectronics Late 18 th C Late 19 th C Late 20 th C Schön 2008 Third industrial revolution?

Human capacity cannot keep up… Cohen & Levinthal 1989 Growth Time Information and knowledge Human absorptive capacity

Did You Know: Shift Happens http://www.youtube.com/watch?v=jpEnFwiqdx8 How are these trends affecting you and your organization?

Did You Know: Shift Happens

http://www.youtube.com/watch?v=jpEnFwiqdx8

How are these trends affecting you and your organization?

Tomorrow’s workers building skills today World of Warcraft Collaborating and leading across geographies, demographics, and cultures Creating and executing strategies in self-organizing teams Collaborative decision making under pressure All virtually with no face-to-face interaction

World of Warcraft

Collaborating and leading across geographies, demographics, and cultures

Creating and executing strategies in self-organizing teams

Collaborative decision making under pressure

All virtually with no face-to-face interaction

Mahaley 2008, Merrill Lynch 1999, Beck and Wade, Prensky “ Digital Immigrants” “ Digital Natives” Work ≠ Personal Loyalty to company Learning at the desk Work = Personal Loyalty to profession Learning through “playing” The new generation is huge, 90 million people in the US alone. Already there are more of them around than there are baby boomers. Beck and Wade

… a generation that uses the internet to build relationships, find information and knowledge, solve problems, and learn Boyd et al. 2008, Rey 2008 Communication Personal Media Self-expression Collective Intelligence Content Production

Transparency: There is nowhere to hide… http://www.youtube.com/watch?v=t8XxcOj3Seo Fortune, Rey 2008

Increasing pressure on traditional organizational forms Formal organization/ Hierarchy Teigland et al. 2005 Social organization / Heterarchy

Some leadership challenges! When employees are more than 50 feet apart, the likelihood of them collaborating more than once a week is less than 10%. Knowledge is sticky within the firm, but flows easily across organizational boundaries within networks of practice. Our networks tend to be homogeneous – we tend to develop relations with people like ourselves. The higher the diversity of team members, the higher the potential for conflict and poor results. Attracting and retaining talent Allen 1984, Burt 1992, Brown & Duguid 2002, Marsden 1987, Ruuska & Teigland 2009, Teigland 2003

When employees are more than 50 feet apart, the likelihood of them collaborating more than once a week is less than 10%.

Knowledge is sticky within the firm, but flows easily across organizational boundaries within networks of practice.

Our networks tend to be homogeneous – we tend to develop relations with people like ourselves.

The higher the diversity of team members, the higher the potential for conflict and poor results.

Attracting and retaining talent

Network dynamics impact creativity and innovation B A Teigland 2003 Poor creativity and innovative performance High creativity and innovative performance

Web 2.0/3.0 and social media help overcome these challenges Finding and connecting with people internally and externally Building communities Sharing information & knowledge Solving problems & finding solutions Learning informally Overcoming diversity challenges through creating collective competence Shared understanding Shared language and norms Unilever uses SL to bring together individuals working with Dove across the world

Finding and connecting with people internally and externally

Building communities

Sharing information & knowledge

Solving problems & finding solutions

Learning informally

Overcoming diversity challenges

through creating collective

competence

Shared understanding

Shared language and norms

Serena Software: Strengthening internal and external relationships through Facebook #1 Applications Lifecycle Management (ALM) & business mashup 96 of Fortune 100 as customers 800 employees in 18 countries across globe Facebook Fridays: One hour every Friday on Facebook to find fun and connect with co-workers, customers, family, and friends Average employee age: 41 27 year old Silicon Valley company <90% of employees on FB Teigland & Hustad 2009

#1 Applications Lifecycle Management (ALM) & business mashup

96 of Fortune 100 as customers

800 employees in 18 countries across globe

Facebook Fridays: One hour every Friday on Facebook to find fun and connect with co-workers, customers, family, and friends

Average employee age: 41

27 year old Silicon Valley company

<90% of employees on FB

Leveraging external resources to find solutions and solve unsolved problems

eZ Systems and the eZ ecosystem: Attracting talent through its open source business model eZ Partners Community Customers #1 open source content management software Enterprise open source – “Grow the cake” 60 Employees in 8 countries (Europe & Asia) 230+ Partners 5000+ Customers 30,000+ Community members www.ez.no Skien, Norway

#1 open source content management software

Enterprise open source – “Grow the cake”

60 Employees in 8 countries (Europe & Asia)

230+ Partners

5000+ Customers

30,000+ Community members

Companies are turning to virtual worlds to facilitate creativity and innovation Public and completely private virtual business worlds (immernets) to recruit, train, collaborate, and innovate Accenture, Cisco, IBM, Intel, Johnson & Johnson, Motorola, Novartis, Philips, Sun, Unilever, …..

Public and completely private virtual business worlds (immernets) to recruit, train, collaborate, and innovate

Accenture, Cisco, IBM, Intel, Johnson & Johnson, Motorola, Novartis, Philips, Sun, Unilever, …..

Improving virtual teaming and cross-cultural skills Task: To build a bridge in your virtual team Designed by Duke CE and Stockholm School of Economics

HSB is creating tomorrow’s solution while attracting employees and customers today Building the house of the future in a competition with architecture students HSB: One of Sweden’s largest real estate management companies

China is making big efforts in Virtual Worlds! A “virtual economy district – a world where millions will work, communicate, and be in love” Reaching out to the 150 mln overseas Chinese 7 million inworld at same time Five virtual banking licenses auctioned for $404,000 www.crd.gov.cn, www.foreignpolicy.com “ The real China is only a piece of land. We believe that there must be a China in the virtual world and the real world.” Robert Lai, Chief Scientist, CRD

A “virtual economy district – a world where millions will work, communicate, and be in love”

Reaching out to the 150 mln overseas Chinese

7 million inworld at same time

Five virtual banking licenses

auctioned for $404,000

Sessions introducing VWs NY HRPS March 11, 2009 Do you want to learn more?

So, what does all this mean? Organizations have to develop their networks globally - both inside and out Organizations have to leverage social media such as virtual worlds To win the war for talent To innovate for competitive advantage Organizations have to cultivate an open, knowledge sharing culture I f you love knowledge, set it free …

Organizations have to develop their networks globally - both inside and out

Organizations have to leverage social media such as virtual worlds

To win the war for talent

To innovate for competitive advantage

Organizations have to cultivate an open, knowledge sharing culture

Thanks and see you in world! Karinda Rhode aka Robin Teigland [email_address] www.knowledgenetworking.org www.slideshare.net/eteigland Photo by H. Lindholm, Metro

Come back for a tour during the mingle Stepping into the Internet: A tour of Second Life