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Digital Marketing Teigland 2011

by Associate Professor at Stockholm School of Economics on May 08, 2011

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Slides from my lecture on digital marketing to first year Bachelor students at the Stockholm School of Economics in May 2011. Many of the slides are based on David Jobber's textbook: ...

Slides from my lecture on digital marketing to first year Bachelor students at the Stockholm School of Economics in May 2011. Many of the slides are based on David Jobber's textbook: http://www.amazon.co.uk/Principles-Practice-Marketing-David-Jobber/dp/0077114159.

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Digital Marketing Teigland 2011 Digital Marketing Teigland 2011 Presentation Transcript