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Seminar 5
Managing Marketing Processes
----
The Marketing Planning Process
Robin Teigland
Master of General Management
Sto...
Group Assignment for Today
 What do you think the marketing plan needs to accomplish
in order to lead the company closer ...
Marketing Plan Teams
3
MGM MARKETING - MARKETING PLAN
FALL 2013  
GROUPS PREFERENCES COMPANY FEEDBACK TEAM
DRAGON B2C (For...
Feedback
 Should add value to Team’s presentation content and
communication of Team’s message.
 Include a summary of mai...
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Managing Marketing Processes_Seminar 5

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Fifth seminar for my Managing Marketing Processes course in the MGM program at the Stockholm School of Economics, http://www.hhs.se/EDUCATION/MSC/MSCGM/Pages/default.aspx

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Transcript of " Managing Marketing Processes_Seminar 5"

  1. 1. Seminar 5 Managing Marketing Processes ---- The Marketing Planning Process Robin Teigland Master of General Management Stockholm School of Economics September 13, 2013
  2. 2. Group Assignment for Today  What do you think the marketing plan needs to accomplish in order to lead the company closer to its strategic goals?  Develop an initial idea for a product/service that you would like to launch for this company on the Swedish market. Motivate your choice of this product.  What do you need to do to develop an understanding of the markets and potential customers of your product? What market research do you need to conduct? What steps will you take to do this?  What are your initial ideas for STP for this product?  What are your next steps in order to plan the direction, objectives, and marketing support for the marketing plan? 2
  3. 3. Marketing Plan Teams 3 MGM MARKETING - MARKETING PLAN FALL 2013   GROUPS PREFERENCES COMPANY FEEDBACK TEAM DRAGON B2C (Fortune 500) Product H&M PEAK PERFORMANCE OPERATION BRAHMA  B2B SME (<250) Product VETROLIFE THE MOJITOS ORANGE B2C SME (<250) Product  ASSESSIO THE TRANSFORMERS PEAK PERFORMANCE B2B SME Service TENANT & PARTNER DRAGON THE MOJITOS B2C (Fortune 500) Service SPOTIFY OPERATION BRAHMA THE TRANSFORMERS B2C SME Services LINAS MATKASSE ORANGE
  4. 4. Feedback  Should add value to Team’s presentation content and communication of Team’s message.  Include a summary of main points made by other students during presentation today.  Focus on both strengths and weaknesses regarding content and communication style.  MS Word Doc (max 2 pages) format – can be in bullet point form.  Can include pictures taken during presentation.  Try Pirate Pad to co-write feedback within your team during presentation: http://piratepad.net/front-page/.  Upload Feedback to Space and email to respective team by September 13, 17:00 am. 4
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