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Using Social Media & Web 2.0 to Build Community in Online Courses
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Using Social Media & Web 2.0 to Build Community in Online Courses



This presentation outlines how higher ed instructors can use web 2.0 sites to build more cohesive learning communities around their hybrid and online courses.

This presentation outlines how higher ed instructors can use web 2.0 sites to build more cohesive learning communities around their hybrid and online courses.



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Using Social Media & Web 2.0 to Build Community in Online Courses Presentation Transcript

  • 1. Using Technology to Build Community Instructional Technologies Support
  • 2. Introduction Presenters from Instructional Technologies Support• Emin Saglamer (es26@txstate.edu)• Rori Sheffield (rp41@txstate.edu)• Patrick Smith (ps35@txstate.edu)
  • 3. What are Your Goals? Community Building vs. Marketing • Similarities and differences Questions to ask yourself • What are your goals? o Inform o Educate o Marketing • Who is your audience? • What types of needs does your audience have? • Whats your current internet presence? • Is your audience comfortable with the web?
  • 4. What is Web 2.0? Web 1.0 (1991 - 2003) • We are merely consumers of information Web 2.0 (2003 - present) • We are now able to contribute, create, and share information Web 3.0 • Web browser acts as a personal assistant • Instead of keywords you will be able to ask full questions • The answers to your questions will be filtered based • Your Preferences • Location • Transitory conditions such as weather and/or traffic • Augmented Reality applications and user interfaces
  • 5. What is Cloud Computing?Cloud computing is•Internet based computing•User data is stored at remote servers•User is shielded from the details of application hosting•User’s data is accessible from any data access pointWhen someone suggest using a “cloud” based service asopposed to a TXSTATE service what do they mean? – They are suggesting storing the data (be it student data or not) on a remote storage/processing service hosted by a third party such as Google, Microsoft, etc. – Decisions on the use of cloud computing need to be made in compliance with the privacy, security policies of the institution as well as in compliance with the state and federal laws.
  • 6. What is Social Media? Social media is a term used to describe the type of media that is based on conversation and interaction between people online. Where media means digital words, sounds and pictures which are typically shared via the internet and the value can be cultural, societal or even financial. Social media use web-based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. -- Wikipedia article on Social Media
  • 7. TRACSTRACS.TXSTATE.EDUTRACS allows you to • Manage access • Share files, announcements, etc. • Track use and participationExamples • SOWK • School of Business • Niem Huynh’s TRACS Site (Geography)
  • 8. Adobe Connect at TXSTATEconnect.its.txstate.eduAdobe Connect allows you to • Communicate with your students in real time • Host meetings, lectures and QA sessions • Create tutorialsExamples • Online meetings • Tutorials • Mini lectures
  • 9. Adobe Connect Example
  • 10. Places to Set Up Your Web 2.0 Presence Web 2.0 Portals • Blogger / WordPress • YouTube / Vimeo • Flickr / Picasa / Photobucket • Google Docs • Diigo • Twitter • Facebook
  • 11. Bloggerwww.blogger.comWhat is a blog?• A journal• A source of information• A method of self-publicationHow are they used in Education? • Information Sharing • Peer Reviewing • Student journaling
  • 12. Blogger Example: Cool Cat Teacher Blogcoolcatteacher.blogspot.com
  • 13. Blogger Example: ACT Student Blogwww.actstudent.org/blog
  • 14. WordPresswordpress.orgWhat is a WordPress?• DIY blog software that needs a hosting service• Host it yourself!• Or use a Wordpress hosting service• Infinitely customizable in terms of • Graphics & Layout • Content Modules from third parties ITS is working on deploying WordPress at Texas State as a service to anyone with a TXSTATE e mail account. Stay Tuned!
  • 15. YouTube / Vimeowww.youtube.com / www.vimeo.comYouTube will allow you to • Share videos with students • Use third party videos for your class • Allow students to upload and share videos • Peer review & comments • Keyword, geographic location tagging • Foster collaboration and discussion • You can create private channels & videos
  • 16. YouTube Example: TXSTATE Marketingwww.youtube.com/user/txstateu
  • 17. YouTube Example: Alkek Librarywww.youtube.com/alkeklibrary
  • 18. YouTube Example: Psychology Departmenthttp://www.youtube.com/user/txstpsych
  • 19. Flickrwww.flickr.com Flickr image sharing service provides • Free as well as paid accounts • Convenient uploading / cross-site integration tools • Images can be tagged with keywords / Geo tags • Images can be copyright protected • Photo Sets / Collections • Groups / Discussion • Private Photo Pools Visitor feedback o Visitors can comment on pictures if enabled o Visitors can suggest images for groups o Visitors can place notes directly on the image Flick groups feature o Membership control & admin features o Shared collaborative photo pool o Discussion group
  • 20. Flickr Example: TXSTATE Groupwww.flickr.com/groups/tsusanmarcos
  • 21. Flickr: Urban Decay Grouphttp://www.flickr.com/groups/decay/
  • 22. Picasahttp://picasa.google.com/
  • 23. PhotoBucketphotobucket.com
  • 24. Google Docsdocs.google.comGoogle Docs allows you to create MS compliant documents• Word Processing• Spreadsheets• Presentations• Drawings• FormsAdvantages of using Google Docs• No application to download or install• Author and access your documents from anywhere• Share your documents with others with one click• Co-author documents with collaborators• Track changes
  • 25. Google Docsdocs.google.com
  • 26. Google Docsdocs.google.com
  • 27. Slideshareslideshare.net
  • 28. Social Bookmarking PhenomenonMany sites are moving in the direction of providing tools to their usersto collect, organize and share their information sources.The following websites are called Aggregators• Diigo• Delicious• PageFlakes• NetVibes• iGoogle• Technorati• StumbleUpon• Digg
  • 29. Diigohttp://www.diigo.com
  • 30. Diigohttp://www.diigo.com
  • 31. Diigohttp://www.diigo.com
  • 32. Diigohttp://www.diigo.com Main Areas of Site Key Values of Diigo 1. My Library 1. Research 3. My Network 3. Share 5. My Groups 5. Collaborate
  • 33. Twitterwww.twitter.comTwitter is a micro blogging tool that features • Free registration • Micro blogging with up to 140 characters per message • Tweets can include links to websites, images, and video sources such as youTube • Twitter is used by many media outlets and organizations Twitter Jargon • #keyword (no spaces) Hashtags allow you to tag your posts with keywords or peoples IDs • @username replies to other peoples tweets and posts your response on their timeline
  • 34. Twitter Example: TXSTATE Twitter Feedtwitter.com/TXST
  • 35. Twitter Example: Professor of Geographyhttp://twitter.com/alew
  • 36. Facebookwww.facebook.comFacebook is a site for social networking that includespersonal profiles and status updates.Facebook provides the following tools: • Status updates • Photo, Video, Link sharing, Notes • Check ins • Pages • Groups • IM chatting • Applications We do not recommend the use of Facebook for TXSTATE class related activities.
  • 37. Facebook Example: TXSTATE University Bookstorewww.facebook.com/pages/San-Marcos-TX/Texas-State-University-Bookstore/20815365631
  • 38. Facebook Example: TXSTATE University Pagewww.facebook.com/texas.state
  • 39. Issues with University Copyright – Use Policy Conflict with University Copyright Policy Issue: Texas State University prohibits students from reproducing copyrighted materials, while Web 2.0 technologies allow students to easily post digital content that may be protected by intellectual property right legislation. Resolution: It is important that students are aware that they must comply with copyright law. If instructors are using Web 2.0 tools in their course they need to provide information in their course syllabus guiding the students to current University copyright policy. Conflict with University Intellectual Property Policy and University Interests Issue: A growing collection of resources is accumulating within the Creative Commons, which has introduced copyright legislation that is much less restrictive than traditional intellectual copyright. Resolution: Staff, faculty and students may wish to mark their blogs, wikis and podcasting sites with one or more of the Creative Commons designations so visitors clearly understand how they may use any content that is posted.
  • 40. Security/Privacy/Compliance: Student Privacy Student Privacy Conflict with Family Education Rights and Policy Act (FERPA) Issue: The majority of Web 2.0 services on the internet house data on out-of- country servers. Without consent from students, using these services allows external companies access to any personal information that may be posted, which is a violation of the Family Education Rights and Policy Act (FERPA). Resolution: Faculty must ensure that students give their consent to using Web 2.0 applications and are aware of the risks of posting personal information to each application that is used during instruction.
  • 41. Online Communities Best PracticesDos • Have clear goals in mind • Explore the technology that is available to you • Contact us to help with planning and media selection • Protect your privacyDon’ts • “Friend” your students from your personal account • Become a victim of “overshare” • Mix your academic identity with your personal one
  • 42. Web 2.0 & Your Online Courses Presence Your Web 2.0 sites may point to each other to increase readership through cross marketing. All your Web 2.0 sites should point back to the entity they are promoting, be it an organization, a department or a hybrid or online course.
  • 43. Samantha Penneys Blooms Digital Taxanomy Diagramhttp://www.usi.edu/distance/bdt.htm
  • 44. Breaking Copy Answers the Age Old Question!http://www.breakingcopy.com/social-media-flowchart-status
  • 45. Social Media Campaign Chart