Social Software in Libraries: the Hows, Whys and What Fors

Slide 1: social software s, whys and what fors the how in libraries Amanda Etches-Johnson, APLA 2008

Slide 2: s, whys and what fors the how

Slide 3: an agenda • The landscape • The tools & how libraries are using them • 10 things you can do tomorrow! • Q&A + discussion

Slide 4: this is the landscape

Slide 5: the web as “platform”

Slide 6: the Read/Write Web

Slide 7: participatory

Slide 8: social

Slide 9: but it’s not only about this stuff

Slide 10: it’s about this stuff, too

Slide 11: perpetual beta

Slide 12: radical trust

Slide 13: transparency

Slide 14: localization

Slide 15: liberated data & APIs

Slide 16: it’s about this stuff, too

Slide 17: the tools and h ow libraries a re using them

Slide 18: The tools of Web 2.0: social software • Blogs • Wikis • Social Bookmarking • Online Social Networks • Media sharing

Slide 19: let’s start with blogs

Slide 20: blog = • posts displayed reverse chronologically • permalinks • comments • archives

Slide 21: Why blog? • Share news & events • Reach out to your users • Chronicle the library • Give your library a human voice • Syndicate, syndicate, syndicate

Slide 22: libraries blogging • SJCPL Blog http://www.libraryforlife.org/blogs/ lifeline/ • Williamsburg Regional Library http:// bfgb.wordpress.com/ • Ann Arbor District Library http://www.aadl.org/ • Plymouth State University http:// library.plymouth.edu/ • K-State Libraries http://ksulib.typepad.com/ talking/

Slide 23: wikis

Slide 24: wiki = • collaborative authoring • easy markup or wysiwyg editing • page histories • rollbacks

Slide 25: why use a wiki? • harness collective intelligence • build a knowledge base • engage your community

Slide 26: libraries using wikis • Albany County PL Staff Wiki http:// albystaff.pbwiki.com/ • SJCPL Subject Guides http://www.sjcpl.org/ subjectguides/ • Ohio University Libraries Biz Wiki http:// www.library.ohiou.edu/subjects/bizwiki/ • Case Wiki http://wiki.case.edu/Main_Page (not library-specific)

Slide 27: social bookmarking

Slide 28: social bookmarking = • bookmarks stored online • tagged • searchable • social!

Slide 29: why use a social bookmarking tool? • save your bookmarking online • share bookmarks • collaborate on collecting • display as links on your website

Slide 30: libraries using del.icio.us • Buley Library http://library.southernct.edu/ physbib.htm • Lupton Library, UTC http://www.lib.utc.edu/ interesting-websites.html • Seldovia PL http:// seldovialibrary.wordpress.com/

Slide 31: online social networks

Slide 32: online social network = • profiles • “friends” • groups • “testimonials”

Slide 33: why use online social networks? • market our resources & services • is the library website the first place your users go when they have an information need? • have a presence where our users are

Slide 34: libraries using online social networks • MSU Libraries Digital Video Contest http:// mcmaster.facebook.com/event.php?eid=8661499353 • SMC Library http://www.flickr.com/photos/etches- johnson/2239267745/in/set-72157594578727269/ • AADL MySpace Branch http://www.myspace.com/ annarbordistrictlibrary • Library Director @ Bennington http:// www.facebook.com/profile.php?id=69000644&ref=ts • McMaster LiveJournal Community http:// community.livejournal.com/mcmaster/397393.html

Slide 35: media sharing

Slide 36: media sharing = • sharing images, video, audio, news stories, etc. • flickr, youtube, bliptv, digg, etc.

Slide 37: why share media? • libraries are content creators too! • invite your community to participate

Slide 38: libraries sharing media • Library of Congress http://www.flickr.com/ photos/library_of_congress/ • U of Michigan http://www.flickr.com/photos/ mlibrary/ • Duke Yearlook http://www.flickr.com/ photos/dukeyearlook/ • Georgia Tech Mechanical Engineering http:// youtube.com/user/GTMechEngVids • McCraken County PL http://youtube.com/ user/circulating

Slide 39: social software you can do TOMORROW! 10 things

Slide 40: 1. check out the Blogging Libraries Wiki

Slide 41: 2. start a blog

Slide 42: 3. work that RSS feed

Slide 43: 4. open a flickr account

Slide 44: 5. start a del.icio.us account

Slide 45: 6. work that del.icio.us account!

Slide 46: 7. use twitter as an announcement tool

Slide 47: 8. find out what your users are saying about you online (and respond)

Slide 48: 9. create a presence in Facebook

Slide 49: 10. talk about Learning 2.0

Slide 50: Questions? 00 8/social.pdf utalibrary.net/apla2 htt p://blogwitho Thanks!

Slide 51: image credits • web 2.0 City: http://www.flickr.com/photos/gualtierocatrame/463128886/ • web 2.0 mindcloud: http://www.flickr.com/photos/riddle/116377877/ • perpetual beta: http://www.flickr.com/photos/askpang/2423632475/ • radical trust: http://www.flickr.com/photos/josephrobertson/128444247/ • transparency: http://www.flickr.com/photos/lightmash/2393645062/ • localization: http://www.flickr.com/photos/mathieuduchatel/473072749/ • letting our data out: http://www.flickr.com/photos/trucolorsfly/2469001845/ • I’m blogging this: http://www.flickr.com/photos/si08han/111909558/ • Why wikis? http://www.flickr.com/photos/grahamstanley/231632346/ • web: http://www.flickr.com/photos/gaylon/253506636/ • online social networks: http://www.flickr.com/photos/luc/1824234195/ • media sharing: http://www.flickr.com/photos/oneras/80574135/