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SUNYCUAD presentation given at Westchester Community College on 4/1/2011.The presentation discusses The Westchester Community College Foundation and their Gateway Campaign.

SUNYCUAD presentation given at Westchester Community College on 4/1/2011.The presentation discusses The Westchester Community College Foundation and their Gateway Campaign.

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    Suny cuad presentation for web Suny cuad presentation for web Presentation Transcript

    • Case Study of the Gateway Campaign
      Case Study of the Gateway Campaign
    • Overview
      What was the Gateway Campaign?
      • A $40 million, 70,000 square foot building
      • A $14.5 million private fundraising effort
      • A public/private partnership with the county and state
      • A vision for meeting immigrant student needs
    • Overview
      Key elements of the Campaign
      • Background study
      • Events marking specific milestones
      • “New Americans, Tomorrow’s Workforce” Conference
      • Website and print materials
    • Overview
      Target Audiences
      • Foundation Board and major donors
      • Private foundations
      • County and State officials
      • Faculty and Staff
      • All other donors
    • Chronology
      How did it all begin? In the 1990’s…
      • College recognized its desperate need for additional space
      • Public attention in Westchester focused on needs of
      rapidly increasing immigrant population, and needs
      of employers
      • Hitachi Foundation awarded WCC a $200,000 grant
      to study this topic in December 1999
    • Chronology
      Full Steam Ahead in the New Millennium
      • 2001: Gateway concept presented to County Executive,
      receives commitment of support
      • 2004: Capital funding approved by New York State
      • 2004: Lead donor issues initial challenge gift for the Gateway Center
      • 2004: Architect selected, campaign co-chairs named
      • November 19, 2004: Public launch of campaign attended by Governor Pataki
    • Elements
      Milestone Events
      • Campus Campaign Kickoff (October 2005), included announcement of the Skirball-Gateway Scholarship
      Challenge
      • Unveiling of architectural model (October 2006)
      • New Americans…Tomorrow’s Workforce Leadership Forum
      (April 2007)
      • Groundbreaking (October 2007)
      • Ribbon Cutting and Donor Dinner (September 2010)
    • Elements
      Opportunities for Donors
      • Capital Construction Naming Opportunities
      • Gateway Programs
      • Gateway Scholarships
      Institute for
      Entrepreneurial Studies
    • Elements
      Communications
      • Conference as vehicle for garnering regional support
      • Branded campaign materials
      • Business Journal insert
    • Results
      Initial Outcomes
      • $16 million raised privately, exceeding original campaign goal of $14.5 million
      • New programs: CCCIE, IES, Welcome Center
      • $3,227,541raised in scholarships funds
    • Results
      Outgrowths from the project
      • First county building to receive LEED certification
      • Galvanized our Foundation Board, now
      ranked 1st in community college giving
      in the board category
      • Inspired anonymous donor to give
      a $5 million gift, largest individual
      gift in the college’s history
    • What’s Next?
      Starting All Over Again
      • Beginning process of developing our next campaign
    • Questions & Answers
      Questions & Answers