RTB presentation by Marcel Vašš / ETARGET CEO
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RTB presentation by Marcel Vašš / ETARGET CEO

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Presentation about "Real time Bidding" on-line advertising.

Presentation about "Real time Bidding" on-line advertising.

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  • Audiences
  • What is RTB
  • What is RTB
  • What is RTB
  • Ecosystem
  • Ecosystem
  • Ecosystem
  • What is RTB
  • What is RTB
  • Dictionary
  • What is RTB
  • Ecosystem
  • Dictionary
  • Strategies
  • Audiences
  • Dictionary
  • Strategies
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  • Dictionary
  • Strategies
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RTB presentation by Marcel Vašš / ETARGET CEO Presentation Transcript

  • 1. ETARGET Marcel Vašš
  • 2. Agenda Tweet and get Importance of media mix My day approach Buying circle Innovative world RTB Basics Retargeting Europe numbers BG Numbers Webinar ?
  • 3. Tweet and get CHECK YOUR SEAT TAKE THE CARDS TWEET IT! GET BONUS
  • 4. Importance of mediamix PPC DISPLAY RETARGETING CONVERSION ITS LIKE A SALAD
  • 5. Day of a customer MORNING NEWS WORK BROWSING FREE TIME IMAGINE YOURSELF
  • 6. Reading news
  • 7. Network
  • 8. Building trust & awareness
  • 9. Buying circle approach Introduce – PPC Traffic Build a trust - Display Remind - Retargeting Convert - Search How long does it take?
  • 10. Buying circle approach 21 Days Full mediamix Direct Conversions Assisted Conversions How long does it take?
  • 11. Innovative world of online
  • 12. Innovative world of online Retargeting RTB User centric Audiences Data management
  • 13. What is ETARGET RTB ETARGET RTB Banner advertising 30+ networks One interface Real time bidding
  • 14. How it works?
  • 15. Buzzwords DSP Deman side platform SSP Supply side platform RTB Real Time Bid DMP Data management Programmatic buying
  • 16. Campaign strategy Combine all 3 Reach Audience Retargeting
  • 17. Pricing CPM BID & CPC BID Auction Real time bid Targeting, audiences Retargeting Starting 0,20 EUR/CPM
  • 18. Targeting Coockie 30 days Audiences User not website Context Article based Regional Country/Region Retargeting Campaign / Web
  • 19. Retargeting 3 Options Audience by URL Campaign Audience Context network Full segmentation
  • 20. RTB in SK Case - study
  • 21. EU Numbers – RTB Share
  • 22. Market predictions 2014 RTB Growth 10x CEE Cross channel retargeting Twitter, FBX Exchanges
  • 23. Webinar – RTB Retargeting 6.05.2014 Date 15:00 Time RTB Retargeting Topic 25 Available users Etarget.sk/webinar.htm Join
  • 24. Thank you Contact LinkedIn: marcel-vass/7/758/b31 Twitter: @marcelvass Email: marcel.vass@etarget.eu