THE LEAN STARTUP                               ERNESTO TAGWERKER                           Lean Startup Machine Buenos Air...
@etagwerkerSaturday, October 27, 12
FUNDADOR & CEOSaturday, October 27, 12
LEAD            DEVELOPERSaturday, October 27, 12
Saturday, October 27, 12
MEETUP MENSUALSaturday, October 27, 12
Saturday, October 27, 12
MOST STARTUPS              SUCKSaturday, October 27, 12
DESPERDICIO DE                DINEROSaturday, October 27, 12
DESPERDICIO DE                 TIEMPOSaturday, October 27, 12
PRODUCT              MARKET                           FITSaturday, October 27, 12
“LA MÁQUINA DE HACER CHORIZOS”Saturday, October 27, 12
Saturday, October 27, 12
MOST STARTUPSSaturday, October 27, 12
MOST STARTUPS                           SUCKSaturday, October 27, 12
FOCO EN                  EJECUCIÓNSaturday, October 27, 12
Concepto                           Alpha/     + Plan de             Desarrollo    Beta    Launch     Negocios             ...
Saturday, October 27, 12
ERRORES                           CLÁSICOSSaturday, October 27, 12
FEATURITISSaturday, October 27, 12
STEALTH MODESaturday, October 27, 12
HIPÓTESIS                     FUNDAMENTALES                      SIN VALIDACIÓNSaturday, October 27, 12
BUSINESS PLAN                          MEETS         MARKET                            “Everybody has a plan              ...
Saturday, October 27, 12
Saturday, October 27, 12
THE                           LEAN                           STARTUPSaturday, October 27, 12
Saturday, October 27, 12
Saturday, October 27, 12
Learn                        Idea           Build                           Data             Code                         ...
DESARROLLO                 DE PRODUCTOSaturday, October 27, 12
DESARROLLO                       DE CLIENTESSaturday, October 27, 12
PRODUCT              MARKET                           FITSaturday, October 27, 12
FOCO EN               APRENDIZAJESaturday, October 27, 12
DESARROLLO DE CLIENTES                           STOP         STOP         STOP   Customer                        Customer...
Learn                        Idea        Build                           Data             X                               ...
Learn                        Idea           Build                           Data            Experimento                   ...
Learn                        Idea          Build                           Data             MVP                           ...
PRODUCTO              MÍNIMO              VIABLESaturday, October 27, 12
Saturday, October 27, 12
¿CÓMO EMPEZAMOS?Saturday, October 27, 12
Saturday, October 27, 12
IDEASaturday, October 27, 12
MODELO DE                           NEGOCIOSSaturday, October 27, 12
CANVAS DE MODELO DE NEGOCIOS                              (OSTERWALDER)Saturday, October 27, 12
LEAN CANVAS                            (ASH MAURYA)Saturday, October 27, 12
CONJUNTO DE          HIPÓTESISSaturday, October 27, 12
Idea          Construye   Aprende                           Data          Experimento                                  Mid...
EXPERIMENTOSaturday, October 27, 12
HIPÓTESIS FALSIFICABLE Y          TIEMPO ACOTADOSaturday, October 27, 12
“MI LANDING PAGE                       VA A GENERAR                    50 REGISTRACIONES                      EN UNA HORA....
PROPUESTA DE                            VALOR CLARASaturday, October 27, 12
BIGSaturday, October 27, 12
BIG                           CALL-TO-ACTIONSaturday, October 27, 12
Saturday, October 27, 12
10 REGISTRACIONESSaturday, October 27, 12
CAMBIO LA                           LANDING PAGESaturday, October 27, 12
15 REGISTRACIONESSaturday, October 27, 12
15 < 50                           REGISTRACIONES                              POR HORASaturday, October 27, 12
STOP                            Customer     Customer                           Discovery    Validation                   ...
PIVOTEO    ✔          Visión constante    ✔          Cambio en Modelo de NegociosSaturday, October 27, 12
LEAN CANVAS                                       (ASH MAURYA)   Problema                SoluciónSaturday, October 27, 12
INSTAGRAMSaturday, October 27, 12
PIVOTEO    ✔          Zoom-in Pivot    ✔          Check-in App    ✔          Social Photo AppSaturday, October 27, 12
BUILD.                           MEASURE.                            LEARN.Saturday, October 27, 12
CONSTRUYESaturday, October 27, 12
ENTREVISTASSaturday, October 27, 12
ENTREVISTAS    ✔        ¿Cómo vendés hoy por Internet?    ✔        ¿Qué cambiarías?    ✔      ¿Cuánto pagarías por un serv...
SMOKE                            TESTSaturday, October 27, 12
Saturday, October 27, 12
HTTP 500Saturday, October 27, 12
A/B TESTSaturday, October 27, 12
Saturday, October 27, 12
A/B TEST REPORTSaturday, October 27, 12
EL MAGO DE OZSaturday, October 27, 12
Saturday, October 27, 12
Saturday, October 27, 12
Saturday, October 27, 12
MIDESaturday, October 27, 12
MÉTRICAS                             Adquisición                             Activación                              Reten...
MÉTRICAS VANIDOSAS                Ejemplos:         ✔        Cantidad de tiendas activas         ✔        Total de ingreso...
MÉTRICAS ÚTILES           Ejemplos:    ✔        Cantidad de signups por semana    ✔        Cantidad de tiendas activadas p...
ANÁLISIS DE ‘COHORTS’                                 Grupos de UsuariosSaturday, October 27, 12
CONSTRUYE.                              MIDE.                            APRENDE.Saturday, October 27, 12
EXPERIMENTOS                             EN VEZ DE                            PRODUCTOSSaturday, October 27, 12
¡GRACIAS!Saturday, October 27, 12
REFERENCIAS           http://www.startuplessonslearned.com/           http://steveblank.com/           http://www.abtests....
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The Lean Startup Practitioner

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Introducción a Lean Startup para Lean Startup Machine Buenos Aires 2012.

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The Lean Startup Practitioner

  1. 1. THE LEAN STARTUP ERNESTO TAGWERKER Lean Startup Machine Buenos Aires 2012Saturday, October 27, 12
  2. 2. @etagwerkerSaturday, October 27, 12
  3. 3. FUNDADOR & CEOSaturday, October 27, 12
  4. 4. LEAD DEVELOPERSaturday, October 27, 12
  5. 5. Saturday, October 27, 12
  6. 6. MEETUP MENSUALSaturday, October 27, 12
  7. 7. Saturday, October 27, 12
  8. 8. MOST STARTUPS SUCKSaturday, October 27, 12
  9. 9. DESPERDICIO DE DINEROSaturday, October 27, 12
  10. 10. DESPERDICIO DE TIEMPOSaturday, October 27, 12
  11. 11. PRODUCT MARKET FITSaturday, October 27, 12
  12. 12. “LA MÁQUINA DE HACER CHORIZOS”Saturday, October 27, 12
  13. 13. Saturday, October 27, 12
  14. 14. MOST STARTUPSSaturday, October 27, 12
  15. 15. MOST STARTUPS SUCKSaturday, October 27, 12
  16. 16. FOCO EN EJECUCIÓNSaturday, October 27, 12
  17. 17. Concepto Alpha/ + Plan de Desarrollo Beta Launch Negocios TestSaturday, October 27, 12
  18. 18. Saturday, October 27, 12
  19. 19. ERRORES CLÁSICOSSaturday, October 27, 12
  20. 20. FEATURITISSaturday, October 27, 12
  21. 21. STEALTH MODESaturday, October 27, 12
  22. 22. HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓNSaturday, October 27, 12
  23. 23. BUSINESS PLAN MEETS MARKET “Everybody has a plan u n t i l t h e y g e t p u n c h e d i n t h e f a c e .”Saturday, October 27, 12
  24. 24. Saturday, October 27, 12
  25. 25. Saturday, October 27, 12
  26. 26. THE LEAN STARTUPSaturday, October 27, 12
  27. 27. Saturday, October 27, 12
  28. 28. Saturday, October 27, 12
  29. 29. Learn Idea Build Data Code MeasureSaturday, October 27, 12
  30. 30. DESARROLLO DE PRODUCTOSaturday, October 27, 12
  31. 31. DESARROLLO DE CLIENTESSaturday, October 27, 12
  32. 32. PRODUCT MARKET FITSaturday, October 27, 12
  33. 33. FOCO EN APRENDIZAJESaturday, October 27, 12
  34. 34. DESARROLLO DE CLIENTES STOP STOP STOP Customer Customer Customer Company Discovery Validation Creation BuildingSaturday, October 27, 12
  35. 35. Learn Idea Build Data X MeasureSaturday, October 27, 12
  36. 36. Learn Idea Build Data Experimento MeasureSaturday, October 27, 12
  37. 37. Learn Idea Build Data MVP MeasureSaturday, October 27, 12
  38. 38. PRODUCTO MÍNIMO VIABLESaturday, October 27, 12
  39. 39. Saturday, October 27, 12
  40. 40. ¿CÓMO EMPEZAMOS?Saturday, October 27, 12
  41. 41. Saturday, October 27, 12
  42. 42. IDEASaturday, October 27, 12
  43. 43. MODELO DE NEGOCIOSSaturday, October 27, 12
  44. 44. CANVAS DE MODELO DE NEGOCIOS (OSTERWALDER)Saturday, October 27, 12
  45. 45. LEAN CANVAS (ASH MAURYA)Saturday, October 27, 12
  46. 46. CONJUNTO DE HIPÓTESISSaturday, October 27, 12
  47. 47. Idea Construye Aprende Data Experimento MideSaturday, October 27, 12
  48. 48. EXPERIMENTOSaturday, October 27, 12
  49. 49. HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADOSaturday, October 27, 12
  50. 50. “MI LANDING PAGE VA A GENERAR 50 REGISTRACIONES EN UNA HORA.”Saturday, October 27, 12
  51. 51. PROPUESTA DE VALOR CLARASaturday, October 27, 12
  52. 52. BIGSaturday, October 27, 12
  53. 53. BIG CALL-TO-ACTIONSaturday, October 27, 12
  54. 54. Saturday, October 27, 12
  55. 55. 10 REGISTRACIONESSaturday, October 27, 12
  56. 56. CAMBIO LA LANDING PAGESaturday, October 27, 12
  57. 57. 15 REGISTRACIONESSaturday, October 27, 12
  58. 58. 15 < 50 REGISTRACIONES POR HORASaturday, October 27, 12
  59. 59. STOP Customer Customer Discovery Validation PivoteoSaturday, October 27, 12
  60. 60. PIVOTEO ✔ Visión constante ✔ Cambio en Modelo de NegociosSaturday, October 27, 12
  61. 61. LEAN CANVAS (ASH MAURYA) Problema SoluciónSaturday, October 27, 12
  62. 62. INSTAGRAMSaturday, October 27, 12
  63. 63. PIVOTEO ✔ Zoom-in Pivot ✔ Check-in App ✔ Social Photo AppSaturday, October 27, 12
  64. 64. BUILD. MEASURE. LEARN.Saturday, October 27, 12
  65. 65. CONSTRUYESaturday, October 27, 12
  66. 66. ENTREVISTASSaturday, October 27, 12
  67. 67. ENTREVISTAS ✔ ¿Cómo vendés hoy por Internet? ✔ ¿Qué cambiarías? ✔ ¿Cuánto pagarías por un servicio de tiendas online?Saturday, October 27, 12
  68. 68. SMOKE TESTSaturday, October 27, 12
  69. 69. Saturday, October 27, 12
  70. 70. HTTP 500Saturday, October 27, 12
  71. 71. A/B TESTSaturday, October 27, 12
  72. 72. Saturday, October 27, 12
  73. 73. A/B TEST REPORTSaturday, October 27, 12
  74. 74. EL MAGO DE OZSaturday, October 27, 12
  75. 75. Saturday, October 27, 12
  76. 76. Saturday, October 27, 12
  77. 77. Saturday, October 27, 12
  78. 78. MIDESaturday, October 27, 12
  79. 79. MÉTRICAS Adquisición Activación Retención Recomendación RevenueSaturday, October 27, 12
  80. 80. MÉTRICAS VANIDOSAS Ejemplos: ✔ Cantidad de tiendas activas ✔ Total de ingresos ✔ Cantidad de pageviews por mesSaturday, October 27, 12
  81. 81. MÉTRICAS ÚTILES Ejemplos: ✔ Cantidad de signups por semana ✔ Cantidad de tiendas activadas por semana ✔ Tiempo de uso promedio por díaSaturday, October 27, 12
  82. 82. ANÁLISIS DE ‘COHORTS’ Grupos de UsuariosSaturday, October 27, 12
  83. 83. CONSTRUYE. MIDE. APRENDE.Saturday, October 27, 12
  84. 84. EXPERIMENTOS EN VEZ DE PRODUCTOSSaturday, October 27, 12
  85. 85. ¡GRACIAS!Saturday, October 27, 12
  86. 86. REFERENCIAS http://www.startuplessonslearned.com/ http://steveblank.com/ http://www.abtests.com/ http://vanity.labnotes.org/ https://github.com/jamesgolick/rollout http://unbounce.com/blog/ http://www.ashmaurya.com/ http://www.usercycle.com http://leancanvas.com http://www.facebook.com/groups/leanstartupbsas http://leanstartupmachine.com/ http://startupweekend.org/Saturday, October 27, 12
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