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The Lean Startup Practitioner
 

The Lean Startup Practitioner

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Introducción a Lean Startup para Lean Startup Machine Buenos Aires 2012.

Introducción a Lean Startup para Lean Startup Machine Buenos Aires 2012.

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    The Lean Startup Practitioner The Lean Startup Practitioner Presentation Transcript

    • THE LEAN STARTUP ERNESTO TAGWERKER Lean Startup Machine Buenos Aires 2012Saturday, October 27, 12
    • @etagwerkerSaturday, October 27, 12
    • FUNDADOR & CEOSaturday, October 27, 12
    • LEAD DEVELOPERSaturday, October 27, 12
    • Saturday, October 27, 12
    • MEETUP MENSUALSaturday, October 27, 12
    • Saturday, October 27, 12
    • MOST STARTUPS SUCKSaturday, October 27, 12
    • DESPERDICIO DE DINEROSaturday, October 27, 12
    • DESPERDICIO DE TIEMPOSaturday, October 27, 12
    • PRODUCT MARKET FITSaturday, October 27, 12
    • “LA MÁQUINA DE HACER CHORIZOS”Saturday, October 27, 12
    • Saturday, October 27, 12
    • MOST STARTUPSSaturday, October 27, 12
    • MOST STARTUPS SUCKSaturday, October 27, 12
    • FOCO EN EJECUCIÓNSaturday, October 27, 12
    • Concepto Alpha/ + Plan de Desarrollo Beta Launch Negocios TestSaturday, October 27, 12
    • Saturday, October 27, 12
    • ERRORES CLÁSICOSSaturday, October 27, 12
    • FEATURITISSaturday, October 27, 12
    • STEALTH MODESaturday, October 27, 12
    • HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓNSaturday, October 27, 12
    • BUSINESS PLAN MEETS MARKET “Everybody has a plan u n t i l t h e y g e t p u n c h e d i n t h e f a c e .”Saturday, October 27, 12
    • Saturday, October 27, 12
    • Saturday, October 27, 12
    • THE LEAN STARTUPSaturday, October 27, 12
    • Saturday, October 27, 12
    • Saturday, October 27, 12
    • Learn Idea Build Data Code MeasureSaturday, October 27, 12
    • DESARROLLO DE PRODUCTOSaturday, October 27, 12
    • DESARROLLO DE CLIENTESSaturday, October 27, 12
    • PRODUCT MARKET FITSaturday, October 27, 12
    • FOCO EN APRENDIZAJESaturday, October 27, 12
    • DESARROLLO DE CLIENTES STOP STOP STOP Customer Customer Customer Company Discovery Validation Creation BuildingSaturday, October 27, 12
    • Learn Idea Build Data X MeasureSaturday, October 27, 12
    • Learn Idea Build Data Experimento MeasureSaturday, October 27, 12
    • Learn Idea Build Data MVP MeasureSaturday, October 27, 12
    • PRODUCTO MÍNIMO VIABLESaturday, October 27, 12
    • Saturday, October 27, 12
    • ¿CÓMO EMPEZAMOS?Saturday, October 27, 12
    • Saturday, October 27, 12
    • IDEASaturday, October 27, 12
    • MODELO DE NEGOCIOSSaturday, October 27, 12
    • CANVAS DE MODELO DE NEGOCIOS (OSTERWALDER)Saturday, October 27, 12
    • LEAN CANVAS (ASH MAURYA)Saturday, October 27, 12
    • CONJUNTO DE HIPÓTESISSaturday, October 27, 12
    • Idea Construye Aprende Data Experimento MideSaturday, October 27, 12
    • EXPERIMENTOSaturday, October 27, 12
    • HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADOSaturday, October 27, 12
    • “MI LANDING PAGE VA A GENERAR 50 REGISTRACIONES EN UNA HORA.”Saturday, October 27, 12
    • PROPUESTA DE VALOR CLARASaturday, October 27, 12
    • BIGSaturday, October 27, 12
    • BIG CALL-TO-ACTIONSaturday, October 27, 12
    • Saturday, October 27, 12
    • 10 REGISTRACIONESSaturday, October 27, 12
    • CAMBIO LA LANDING PAGESaturday, October 27, 12
    • 15 REGISTRACIONESSaturday, October 27, 12
    • 15 < 50 REGISTRACIONES POR HORASaturday, October 27, 12
    • STOP Customer Customer Discovery Validation PivoteoSaturday, October 27, 12
    • PIVOTEO ✔ Visión constante ✔ Cambio en Modelo de NegociosSaturday, October 27, 12
    • LEAN CANVAS (ASH MAURYA) Problema SoluciónSaturday, October 27, 12
    • INSTAGRAMSaturday, October 27, 12
    • PIVOTEO ✔ Zoom-in Pivot ✔ Check-in App ✔ Social Photo AppSaturday, October 27, 12
    • BUILD. MEASURE. LEARN.Saturday, October 27, 12
    • CONSTRUYESaturday, October 27, 12
    • ENTREVISTASSaturday, October 27, 12
    • ENTREVISTAS ✔ ¿Cómo vendés hoy por Internet? ✔ ¿Qué cambiarías? ✔ ¿Cuánto pagarías por un servicio de tiendas online?Saturday, October 27, 12
    • SMOKE TESTSaturday, October 27, 12
    • Saturday, October 27, 12
    • HTTP 500Saturday, October 27, 12
    • A/B TESTSaturday, October 27, 12
    • Saturday, October 27, 12
    • A/B TEST REPORTSaturday, October 27, 12
    • EL MAGO DE OZSaturday, October 27, 12
    • Saturday, October 27, 12
    • Saturday, October 27, 12
    • Saturday, October 27, 12
    • MIDESaturday, October 27, 12
    • MÉTRICAS Adquisición Activación Retención Recomendación RevenueSaturday, October 27, 12
    • MÉTRICAS VANIDOSAS Ejemplos: ✔ Cantidad de tiendas activas ✔ Total de ingresos ✔ Cantidad de pageviews por mesSaturday, October 27, 12
    • MÉTRICAS ÚTILES Ejemplos: ✔ Cantidad de signups por semana ✔ Cantidad de tiendas activadas por semana ✔ Tiempo de uso promedio por díaSaturday, October 27, 12
    • ANÁLISIS DE ‘COHORTS’ Grupos de UsuariosSaturday, October 27, 12
    • CONSTRUYE. MIDE. APRENDE.Saturday, October 27, 12
    • EXPERIMENTOS EN VEZ DE PRODUCTOSSaturday, October 27, 12
    • ¡GRACIAS!Saturday, October 27, 12
    • REFERENCIAS http://www.startuplessonslearned.com/ http://steveblank.com/ http://www.abtests.com/ http://vanity.labnotes.org/ https://github.com/jamesgolick/rollout http://unbounce.com/blog/ http://www.ashmaurya.com/ http://www.usercycle.com http://leancanvas.com http://www.facebook.com/groups/leanstartupbsas http://leanstartupmachine.com/ http://startupweekend.org/Saturday, October 27, 12