The Lean Startup Practitioner
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Introducción a Lean Startup para Lean Startup Machine Buenos Aires 2012.

Introducción a Lean Startup para Lean Startup Machine Buenos Aires 2012.

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The Lean Startup Practitioner Presentation Transcript

  • 1. THE LEAN STARTUP ERNESTO TAGWERKER Lean Startup Machine Buenos Aires 2012Saturday, October 27, 12
  • 2. @etagwerkerSaturday, October 27, 12
  • 3. FUNDADOR & CEOSaturday, October 27, 12
  • 4. LEAD DEVELOPERSaturday, October 27, 12
  • 5. Saturday, October 27, 12
  • 6. MEETUP MENSUALSaturday, October 27, 12
  • 7. Saturday, October 27, 12
  • 8. MOST STARTUPS SUCKSaturday, October 27, 12
  • 9. DESPERDICIO DE DINEROSaturday, October 27, 12
  • 10. DESPERDICIO DE TIEMPOSaturday, October 27, 12
  • 11. PRODUCT MARKET FITSaturday, October 27, 12
  • 12. “LA MÁQUINA DE HACER CHORIZOS”Saturday, October 27, 12
  • 13. Saturday, October 27, 12
  • 14. MOST STARTUPSSaturday, October 27, 12
  • 15. MOST STARTUPS SUCKSaturday, October 27, 12
  • 16. FOCO EN EJECUCIÓNSaturday, October 27, 12
  • 17. Concepto Alpha/ + Plan de Desarrollo Beta Launch Negocios TestSaturday, October 27, 12
  • 18. Saturday, October 27, 12
  • 19. ERRORES CLÁSICOSSaturday, October 27, 12
  • 20. FEATURITISSaturday, October 27, 12
  • 21. STEALTH MODESaturday, October 27, 12
  • 22. HIPÓTESIS FUNDAMENTALES SIN VALIDACIÓNSaturday, October 27, 12
  • 23. BUSINESS PLAN MEETS MARKET “Everybody has a plan u n t i l t h e y g e t p u n c h e d i n t h e f a c e .”Saturday, October 27, 12
  • 24. Saturday, October 27, 12
  • 25. Saturday, October 27, 12
  • 26. THE LEAN STARTUPSaturday, October 27, 12
  • 27. Saturday, October 27, 12
  • 28. Saturday, October 27, 12
  • 29. Learn Idea Build Data Code MeasureSaturday, October 27, 12
  • 30. DESARROLLO DE PRODUCTOSaturday, October 27, 12
  • 31. DESARROLLO DE CLIENTESSaturday, October 27, 12
  • 32. PRODUCT MARKET FITSaturday, October 27, 12
  • 33. FOCO EN APRENDIZAJESaturday, October 27, 12
  • 34. DESARROLLO DE CLIENTES STOP STOP STOP Customer Customer Customer Company Discovery Validation Creation BuildingSaturday, October 27, 12
  • 35. Learn Idea Build Data X MeasureSaturday, October 27, 12
  • 36. Learn Idea Build Data Experimento MeasureSaturday, October 27, 12
  • 37. Learn Idea Build Data MVP MeasureSaturday, October 27, 12
  • 38. PRODUCTO MÍNIMO VIABLESaturday, October 27, 12
  • 39. Saturday, October 27, 12
  • 40. ¿CÓMO EMPEZAMOS?Saturday, October 27, 12
  • 41. Saturday, October 27, 12
  • 42. IDEASaturday, October 27, 12
  • 43. MODELO DE NEGOCIOSSaturday, October 27, 12
  • 44. CANVAS DE MODELO DE NEGOCIOS (OSTERWALDER)Saturday, October 27, 12
  • 45. LEAN CANVAS (ASH MAURYA)Saturday, October 27, 12
  • 46. CONJUNTO DE HIPÓTESISSaturday, October 27, 12
  • 47. Idea Construye Aprende Data Experimento MideSaturday, October 27, 12
  • 48. EXPERIMENTOSaturday, October 27, 12
  • 49. HIPÓTESIS FALSIFICABLE Y TIEMPO ACOTADOSaturday, October 27, 12
  • 50. “MI LANDING PAGE VA A GENERAR 50 REGISTRACIONES EN UNA HORA.”Saturday, October 27, 12
  • 51. PROPUESTA DE VALOR CLARASaturday, October 27, 12
  • 52. BIGSaturday, October 27, 12
  • 53. BIG CALL-TO-ACTIONSaturday, October 27, 12
  • 54. Saturday, October 27, 12
  • 55. 10 REGISTRACIONESSaturday, October 27, 12
  • 56. CAMBIO LA LANDING PAGESaturday, October 27, 12
  • 57. 15 REGISTRACIONESSaturday, October 27, 12
  • 58. 15 < 50 REGISTRACIONES POR HORASaturday, October 27, 12
  • 59. STOP Customer Customer Discovery Validation PivoteoSaturday, October 27, 12
  • 60. PIVOTEO ✔ Visión constante ✔ Cambio en Modelo de NegociosSaturday, October 27, 12
  • 61. LEAN CANVAS (ASH MAURYA) Problema SoluciónSaturday, October 27, 12
  • 62. INSTAGRAMSaturday, October 27, 12
  • 63. PIVOTEO ✔ Zoom-in Pivot ✔ Check-in App ✔ Social Photo AppSaturday, October 27, 12
  • 64. BUILD. MEASURE. LEARN.Saturday, October 27, 12
  • 65. CONSTRUYESaturday, October 27, 12
  • 66. ENTREVISTASSaturday, October 27, 12
  • 67. ENTREVISTAS ✔ ¿Cómo vendés hoy por Internet? ✔ ¿Qué cambiarías? ✔ ¿Cuánto pagarías por un servicio de tiendas online?Saturday, October 27, 12
  • 68. SMOKE TESTSaturday, October 27, 12
  • 69. Saturday, October 27, 12
  • 70. HTTP 500Saturday, October 27, 12
  • 71. A/B TESTSaturday, October 27, 12
  • 72. Saturday, October 27, 12
  • 73. A/B TEST REPORTSaturday, October 27, 12
  • 74. EL MAGO DE OZSaturday, October 27, 12
  • 75. Saturday, October 27, 12
  • 76. Saturday, October 27, 12
  • 77. Saturday, October 27, 12
  • 78. MIDESaturday, October 27, 12
  • 79. MÉTRICAS Adquisición Activación Retención Recomendación RevenueSaturday, October 27, 12
  • 80. MÉTRICAS VANIDOSAS Ejemplos: ✔ Cantidad de tiendas activas ✔ Total de ingresos ✔ Cantidad de pageviews por mesSaturday, October 27, 12
  • 81. MÉTRICAS ÚTILES Ejemplos: ✔ Cantidad de signups por semana ✔ Cantidad de tiendas activadas por semana ✔ Tiempo de uso promedio por díaSaturday, October 27, 12
  • 82. ANÁLISIS DE ‘COHORTS’ Grupos de UsuariosSaturday, October 27, 12
  • 83. CONSTRUYE. MIDE. APRENDE.Saturday, October 27, 12
  • 84. EXPERIMENTOS EN VEZ DE PRODUCTOSSaturday, October 27, 12
  • 85. ¡GRACIAS!Saturday, October 27, 12
  • 86. REFERENCIAS http://www.startuplessonslearned.com/ http://steveblank.com/ http://www.abtests.com/ http://vanity.labnotes.org/ https://github.com/jamesgolick/rollout http://unbounce.com/blog/ http://www.ashmaurya.com/ http://www.usercycle.com http://leancanvas.com http://www.facebook.com/groups/leanstartupbsas http://leanstartupmachine.com/ http://startupweekend.org/Saturday, October 27, 12