Lean Startup BA Meetup: The Successful Pivot!

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Presentation to the Lean Startup BA Meetup: April 2012. …

Presentation to the Lean Startup BA Meetup: April 2012.

An introduction to the Lean Startup Pivot. Case study: Instagram.

Introduction to different types of pivots described in Eric Ries' Lean Startup book.

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Transcript

  • 1. The Lean Startup MeetupThe Successful Pivot!April 23rd, 2012
  • 2. Agradecimientos
  • 3. Ing. Ernesto Tagwerker✤ Co-Founder @ Ombu Shop, Tu Tienda Online✤ Lean Entrepreneur / Lead Developer✤ Startup #2: Previously co-founded Aycron
  • 4. The Lean Startup Meetup✤ Monthly Meetup*✤ Participative Meetings✤ Focused on Learning from Experiences✤ Not Just for Networking✤ Feedback Roundtable
  • 5. What is the Lean Startup?✤ It’s a Methodology✤ Focused on Learning✤ It’s not Cheap✤ It’s a Rigorous Process✤ (Mostly) About products
  • 6. The Lean Startup Process
  • 7. 4 Steps to the Epiphany
  • 8. The Customer DevelopmentProcess
  • 9. The Pivot
  • 10. The Pivot Definition✤ A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.
  • 11. The Lean Canvas
  • 12. When to Pivot✤ No Magic Formula✤ Crossing the Chasm✤ Pivot or Persevere Meetings
  • 13. Zoom-in Pivot✤ Focus on Single Feature
  • 14. Zoom-out Pivot✤ Product is not enough
  • 15. Customer Segment Pivot✤ Customer target repositioning
  • 16. Customer Need Pivot✤ UVP not enough
  • 17. Platform Pivot✤ Application turned into Platform
  • 18. Business Architecture Pivot✤ High margin, low volume✤ High volume, low margin
  • 19. Value Capture Pivot✤ Change to the value capture
  • 20. Engine of Growth Pivot✤ Viral✤ Sticky✤ Paid growth
  • 21. Channel Pivot✤ Sales/Distribution Channel
  • 22. Technology Pivot✤ Similar Solution, Different Technology
  • 23. Case Study: Instagram✤ A check-in app (e.g. Foursquare, Gowalla)✤ Little engagement✤ Photo sharing used actively
  • 24. Instagram: The Pivot✤ Zoom-in: Making Photos Beautiful (Filters)✤ Share Them on Multiple Networks (Viral Growth)✤ Making Uploads Fast (User Experience)
  • 25. Instagram: The Exit✤ 40 Million Users✤ Sold to Facebook at U$S 1 Billion
  • 26. The Pivot: Conclusion✤ Major Change✤ Major Decision✤ Measure Results
  • 27. References✤ http://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-way✤ http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-n✤ Ries, Eric (2011-09-13). The Lean Startup: How Todays Entrepreneurs Us✤ http://blog.spark59.com/2012/instagram-case-study/
  • 28. Thank you!✤ Questions?✤ Discussion✤ Feedback Roundtable (if time permits)