Lean Startup BA Meetup: The Successful Pivot!


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Presentation to the Lean Startup BA Meetup: April 2012.

An introduction to the Lean Startup Pivot. Case study: Instagram.

Introduction to different types of pivots described in Eric Ries' Lean Startup book.

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Lean Startup BA Meetup: The Successful Pivot!

  1. 1. The Lean Startup MeetupThe Successful Pivot!April 23rd, 2012
  2. 2. Agradecimientos
  3. 3. Ing. Ernesto Tagwerker✤ Co-Founder @ Ombu Shop, Tu Tienda Online✤ Lean Entrepreneur / Lead Developer✤ Startup #2: Previously co-founded Aycron
  4. 4. The Lean Startup Meetup✤ Monthly Meetup*✤ Participative Meetings✤ Focused on Learning from Experiences✤ Not Just for Networking✤ Feedback Roundtable
  5. 5. What is the Lean Startup?✤ It’s a Methodology✤ Focused on Learning✤ It’s not Cheap✤ It’s a Rigorous Process✤ (Mostly) About products
  6. 6. The Lean Startup Process
  7. 7. 4 Steps to the Epiphany
  8. 8. The Customer DevelopmentProcess
  9. 9. The Pivot
  10. 10. The Pivot Definition✤ A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.
  11. 11. The Lean Canvas
  12. 12. When to Pivot✤ No Magic Formula✤ Crossing the Chasm✤ Pivot or Persevere Meetings
  13. 13. Zoom-in Pivot✤ Focus on Single Feature
  14. 14. Zoom-out Pivot✤ Product is not enough
  15. 15. Customer Segment Pivot✤ Customer target repositioning
  16. 16. Customer Need Pivot✤ UVP not enough
  17. 17. Platform Pivot✤ Application turned into Platform
  18. 18. Business Architecture Pivot✤ High margin, low volume✤ High volume, low margin
  19. 19. Value Capture Pivot✤ Change to the value capture
  20. 20. Engine of Growth Pivot✤ Viral✤ Sticky✤ Paid growth
  21. 21. Channel Pivot✤ Sales/Distribution Channel
  22. 22. Technology Pivot✤ Similar Solution, Different Technology
  23. 23. Case Study: Instagram✤ A check-in app (e.g. Foursquare, Gowalla)✤ Little engagement✤ Photo sharing used actively
  24. 24. Instagram: The Pivot✤ Zoom-in: Making Photos Beautiful (Filters)✤ Share Them on Multiple Networks (Viral Growth)✤ Making Uploads Fast (User Experience)
  25. 25. Instagram: The Exit✤ 40 Million Users✤ Sold to Facebook at U$S 1 Billion
  26. 26. The Pivot: Conclusion✤ Major Change✤ Major Decision✤ Measure Results
  27. 27. References✤ http://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-way✤ http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-n✤ Ries, Eric (2011-09-13). The Lean Startup: How Todays Entrepreneurs Us✤ http://blog.spark59.com/2012/instagram-case-study/
  28. 28. Thank you!✤ Questions?✤ Discussion✤ Feedback Roundtable (if time permits)
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