Lean Startup BA Meetup: The Successful Pivot!
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Lean Startup BA Meetup: The Successful Pivot!



Presentation to the Lean Startup BA Meetup: April 2012. ...

Presentation to the Lean Startup BA Meetup: April 2012.

An introduction to the Lean Startup Pivot. Case study: Instagram.

Introduction to different types of pivots described in Eric Ries' Lean Startup book.



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    Lean Startup BA Meetup: The Successful Pivot! Lean Startup BA Meetup: The Successful Pivot! Presentation Transcript

    • The Lean Startup MeetupThe Successful Pivot!April 23rd, 2012
    • Agradecimientos
    • Ing. Ernesto Tagwerker✤ Co-Founder @ Ombu Shop, Tu Tienda Online✤ Lean Entrepreneur / Lead Developer✤ Startup #2: Previously co-founded Aycron
    • The Lean Startup Meetup✤ Monthly Meetup*✤ Participative Meetings✤ Focused on Learning from Experiences✤ Not Just for Networking✤ Feedback Roundtable
    • What is the Lean Startup?✤ It’s a Methodology✤ Focused on Learning✤ It’s not Cheap✤ It’s a Rigorous Process✤ (Mostly) About products
    • The Lean Startup Process
    • 4 Steps to the Epiphany
    • The Customer DevelopmentProcess
    • The Pivot
    • The Pivot Definition✤ A structured course correction designed to test a new fundamental hypothesis about the product, strategy, and engine of growth.
    • The Lean Canvas
    • When to Pivot✤ No Magic Formula✤ Crossing the Chasm✤ Pivot or Persevere Meetings
    • Zoom-in Pivot✤ Focus on Single Feature
    • Zoom-out Pivot✤ Product is not enough
    • Customer Segment Pivot✤ Customer target repositioning
    • Customer Need Pivot✤ UVP not enough
    • Platform Pivot✤ Application turned into Platform
    • Business Architecture Pivot✤ High margin, low volume✤ High volume, low margin
    • Value Capture Pivot✤ Change to the value capture
    • Engine of Growth Pivot✤ Viral✤ Sticky✤ Paid growth
    • Channel Pivot✤ Sales/Distribution Channel
    • Technology Pivot✤ Similar Solution, Different Technology
    • Case Study: Instagram✤ A check-in app (e.g. Foursquare, Gowalla)✤ Little engagement✤ Photo sharing used actively
    • Instagram: The Pivot✤ Zoom-in: Making Photos Beautiful (Filters)✤ Share Them on Multiple Networks (Viral Growth)✤ Making Uploads Fast (User Experience)
    • Instagram: The Exit✤ 40 Million Users✤ Sold to Facebook at U$S 1 Billion
    • The Pivot: Conclusion✤ Major Change✤ Major Decision✤ Measure Results
    • References✤ http://www.forbes.com/sites/martinzwilling/2011/09/16/top-10-way✤ http://www.startuplessonslearned.com/2009/06/pivot-dont-jump-to-n✤ Ries, Eric (2011-09-13). The Lean Startup: How Todays Entrepreneurs Us✤ http://blog.spark59.com/2012/instagram-case-study/
    • Thank you!✤ Questions?✤ Discussion✤ Feedback Roundtable (if time permits)