Highlights from SXSW 2014, as presented to SMC Dallas

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So just what WAS this year's South by Southwest (SXSW) really about? What made it different than previous years, and what were the real trends for the future. Here are a few of my reactions, as I presented them to the Social Media Club of Dallas on March 20, 2014.

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Highlights from SXSW 2014, as presented to SMC Dallas

  1. 1. A Data Geek Goes to SXSW
  2. 2. #1: Activation is the new black.
  3. 3. How do I measure this?
  4. 4. #2: Brands need to learn the currency of attention.
  5. 5. #3: Data are bringing sexy back.
  6. 6. Thanks! eswayne.com @eswayne

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