50 tweetable truths about Belgian women

50 tweetable truths and more about #Femininsight

#Femininsight launched by SanomaMedia #Belgium: some 3.000 #women surveyed about their daily life - #research conducted by Gfk in 2011

She’s a #mother, a #friend, a #colleague, a #partner,... She's every WOMAN #Femininsight by #Sanoma Media #Belgium
85% shares that it is important to have real friends
Colleague
71% believes that workgives her a place in society
Friend
71% calls friends/family
at least once a week
Mother
41% is responsible for bringing her children to school/ child care. 47% does it together with her partner
Partner
83% is convinced that
it is important to have a stable relationship
77% is in a relationship and 84% is satisfied with her partner
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78% of Belgian #women cannot imagine life without friends #Femininsight

77% of 35-54 y.o. #women said combining #family and #career is a matter of organisation #Femininsight

69% of Belgian #women cannot imagine life without kids
#Femininsight

Do priorities have changed over time? 1 out of 3 young #women (-24 y.o.) would prefer a #career above having children #Femininsight

69% of Belgian #women cannot imagine life without partner #Femininsight

80% of Belgian #women cannot imagine life without family
#Femininsight

80% of Belgian #women cannot imagine life without travelling
#Femininsight

56% of Belgian #women cannot imagine life without a car
#Femininsight

Every Belgian woman has at least 2 (full-time) jobs #research #Femininsight

The repartition of #household tasks is still traditional... and 90% of Belgian #women is satisfied with this situation #Femininsight

62% of Belgian #women are in charge of #cooking - 29% cook together with their #partner – #Femininsight

42% of Belgian #women are in charge of the grocery shopping – 50,5% shop with their partner #Femininsight

74% of Belgian #women use coupons as much as possible #Femininsight

For 70% of Belgian #women beauty comes from within #Femininsight

70% of #women in #Belgium are pleased with their physical appearance... If only they could get rid of that belly #Femininsight

For 56% of #women in #Belgium taking care of their physical appearance is a pleasure #Femininsight

77% of Belgian #women are looking for inspiration about beauty #Femininsight
beauty

62% of Belgian #women use magazines as inspiration source for
buying beauty products #Femininsight

For 59% of Belgian #women #skin care is as important as eating and drinking #Femininsight

For 80% of Belgian #women wearing #perfume is a pleasure #Femininsight

79% of Belgian #women are looking for inspiration about fashion #Femininsight
fashion

Clothes,shoes & accessories have to fit my figure: 94% of #women in #Belgium agree with this statement - #Femininsight

For 78% of Belgian #women clothes have to be practical and easy to maintain #Femininsight

6 #women out of 10 experience buying clothes as a great pleasure - #Femininsight is also about #fashion by #Sanoma Media #Belgium

For 55% of #women #clothes have an impact on how self-confident they feel #Femininsight #fashion

Why #magazines #ads are still relevant for #fashion advertisers:credible,inspiring,informative,appealing,...

'Buying #luxury gives me the wonderful feeling of being pampered‘-
50% of #women in #Belgium agree #Femininsight

Buying luxury is nice but it seems like #metime is THE luxury good by excellence for 88% Belgian #women #Femininsight

She’s connected, she’s mobile, she’s influential #Femininsightby #Sanoma Media #Belgium and GfK

1 out of 5 Belgian #woman is convinced that #social #networks
enrich her social life #Femininsight

66% of Belgian #women have a profile on a social network – 98% of them on #Facebook #Femininsight

24% of Belgian #women find #mobile #internet convenient
#Femininsight

52% of #women in #Belgium talk every day or several times a week
on the (mobile) #phone - #Femininsight

11% of Belgian #women own a #smartphone and 19% intend to buy
one within 5 years - #Femininsight

3% of Belgian #women own a #tablet PC and 15% intend to buy
one within 5 years - #Femininsight

But in the end...
The Belgian #woman does not exist : she’s different #types with different needs. #Femininsightincludes a typology of 6 different #women

The #epicurista & the #ambitionistaare more likely to buy their #clothes in #luxury #shops.The #harmonista prefers #department stores
selectivity indexes
%
supermarket
department store
distance selling
branded shop – avg prices
branded shop – superior prices
branded shop – luxury

The Magnificent Six: #evasionista ,#rationalista ,#ambitionista , #traditionalista ,#harmonista ,#epicurista - research #Femininsight
10%
18%
20%
11%
28%
12%

The #evasionista, the #ambitionista and the #traditionalista are the three most extreme types in the universe of #Femininsight

The #rationalista, the #epicurista and the #harmonista are the three most common types in the world of #Femininsight

The #rationalista: a rational #woman in #control of her freedom. She enjoys the simple things in life #Femininsight
28%
28%

The #epicurista is a stylish and #trendy #woman that enjoys her well-deserved luxurious life #Femininsight
20%

The #harmonista is a thrifty and quite traditional #housewife. She avoids the unexpected - #Femininsight
18%

For the #traditionalista #home and traditions are priorities in life #Femininsight
12%

The #ambitionista is young lady that strives for social #status through #career and #style #Femininsight
11%

The #evasionista is a down to earth, optimistic #woman.She's not afraid for new #challenges #Femininsight
10%

#Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life
food, drinks, going out, recipes
clothing, accessories, shoes
shopping,
product usage,
media, WOM, …
56 brands
3 sectors
7 subsectors
#Femininsight
@iewoman
Youtube.com
food & drinks
fashion
beauty
sanomamedia.be/communicationsolutions
beauty: personal care, hair care, cosmetics, perfume

Source :@iewoman #Femininsight

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50 tweetable truths about Belgian women

by Vanessa Sanctorum on Oct 16, 2011

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50 tweetable truths about Belgian women — Presentation Transcript