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10 Tweetable Truths about Belgian Women and Social Networks
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10 Tweetable Truths about Belgian Women and Social Networks

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#Femininsight launched by Sanoma Media: some 3.000 Belgian #women surveyed about their daily life and media usage - #research conducted by Gfk - focus on use of social networks and Facebook in …

#Femininsight launched by Sanoma Media: some 3.000 Belgian #women surveyed about their daily life and media usage - #research conducted by Gfk - focus on use of social networks and Facebook in particular

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  • TruiKorte inhoudAndere dingen te verkrijgenJullie zullen de ppt natuurlijk via GRP krijgen, meer info kan u vinden op onze website; via twitter en de filmpjes kan je ook downloaden op youtube.com
  • TruiKorte inhoudAndere dingen te verkrijgenJullie zullen de ppt natuurlijk via GRP krijgen, meer info kan u vinden op onze website; via twitter en de filmpjes kan je ook downloaden op youtube.com

Transcript

  • 1. 10 Tweetable Truths about Belgian #Women and Use of Social #Networks inspired by #Femininsight and @iewomanhttp://omnimediavore.blogspot.com
  • 2. #Femininsight launched by Sanoma Media #Belgium: some 3.000 #womensurveyed about their daily life - #research conducted by Gfk in 2011http://omnimediavore.blogspot.com
  • 3. The Magnificent Six: #evasionista ,#rationalista ,#ambitionista , #traditionalista ,#harmonista ,#epicurista - research #Femininsight 10% of Belgian women 18% of Belgian women 20% of Belgian women 11% of Belgian women 28% of Belgian women 12% of Belgian womenhttp://omnimediavore.blogspot.com
  • 4. #Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life food, drinks, going out, recipes shopping, 56 brands clothing, product usage, 3 sectors accessories, shoes media, WOM, … 7 subsectors #Femininsight sanomamedia.be food & drinks beauty: personal care, @iewoman /communications fashion hair care, olutions cosmetics, Youtube.com beauty perfumehttp://omnimediavore.blogspot.com
  • 5. 66% of Belgian #women have a profile on a social network – 98% oftruth 1 them on #facebook #FemininsightFine... But who are these social ladies? http://omnimediavore.blogspot.com
  • 6. 35% of Belgian #women visit social networks daily – 29% never truth 2 #Femininsight ambitionista daily sel idx 112evasionista daily epicurista dailysel idx 131 sel idx 106 http://omnimediavore.blogspot.com
  • 7. Belgian #women with a #facebook profile are loyal visitors of thetruth 3 social #network : 22% checks it more than once a day #Femininsight http://omnimediavore.blogspot.com
  • 8. Belgian #mothers check their #facebook profile once a day – truth 4 female #students more than once a day #Femininsight 51% of Belgian female students more than once a day (sel idx 235) 32% of Belgian female students once a day (sel idx 83)40% of Belgian mothers living w/o partner once a day (sel idx 106)41% of Belgian mothers living with a partner once a day (sel idx 109)15% of Belgian mothers living w/o partner more than once a day (sel idx 68)15,5% of Belgian mothers living with a partner more than once a day (sel idx 71) http://omnimediavore.blogspot.com
  • 9. 1 out of 5 Belgian #woman is convinced that #social #networkstruth 5 enrich her social life #Femininsight http://omnimediavore.blogspot.com
  • 10. Women who think social networks enrich their social life are truth 6 younger than 24, living with their parents and earning - € 1000/m #Femininsight living with parents: 29,4% (sel idx 161)younger than 24y : 28,6% earning less than €1000/month :(sel idx 156) 25,5% (sel idx 139) http://omnimediavore.blogspot.com
  • 11. The #ambitionista, the #evasionista & the #harmonista aretruth 7 convinced that social networks enrich their social life #Femininsight http://omnimediavore.blogspot.com
  • 12. 62% of Belgian #women surf the #Internet for private use 7/7 days;truth 8 5 #evasionistas, #ambitionistas and #harmonistas - types #Femininsight evasionista daily sel idx 115 ambitionista daily sel idx 112 harmonista daily sel idx 102 http://omnimediavore.blogspot.com
  • 13. 17% of Belgian #women agree with the fact that #Internet helptruth 9 them to avoid ‘bad buys’ #Femininsight http://omnimediavore.blogspot.com
  • 14. 1 out of 5 Belgian #women uses the #Internet to comparetruth 10 products/services once a month and 1 out of 4 does it a few times a month women with children at home rather a few times a month 26% (sel idx 103) women living with their partner without children rather a few times a month27% (sel idx 105)between 25-34 y.o.rather a few times a month 31% (sel idx 121)between 35-54 y.o. rather once a month 23% (sel 110)younger than 24 y.o. rather once a month 23% (sel 110) http://omnimediavore.blogspot.com
  • 15. But in the end... The Belgian #woman does not exist : she’s different #types with different needs. #Femininsight includes a typology of 6 different #women http://omnimediavore.blogspot.com
  • 16. The #evasionista, the #ambitionista and the #traditionalista are the three most extreme types in the universe of #Femininsighthttp://omnimediavore.blogspot.com
  • 17. The #rationalista, the #epicurista and the #harmonista are the three most common types in the world of #Femininsighthttp://omnimediavore.blogspot.com
  • 18. The #evasionista is a down to earth, optimistic #woman.Shes not afraid for new #challenges #Femininsight 10%http://omnimediavore.blogspot.com
  • 19. The #ambitionista is a young lady that strives for social #status through #career and #style #Femininsight 11%http://omnimediavore.blogspot.com
  • 20. The #harmonista is a thrifty and quite traditional #housewife. She avoids the unexpected - #Femininsight 18%http://omnimediavore.blogspot.com
  • 21. The #rationalista: a rational #woman in #control of her freedom. She enjoys the simple things in life #Femininsight 28%http://omnimediavore.blogspot.com
  • 22. The #epicurista is a stylish and #trendy #woman that enjoys her well- deserved luxurious life #Femininsight 20%http://omnimediavore.blogspot.com
  • 23. For the #traditionalista #home and traditions are priorities in life #Femininsight 12%http://omnimediavore.blogspot.com
  • 24. #Femininsight is so much more than just another typology or quantitative #research about #women ’s daily life food, drinks, going out, recipes shopping, 56 brands clothing, product usage, 3 sectors accessories, shoes media, WOM, … 7 subsectors #Femininsight sanomamedia.be food & drinks beauty: personal care, @iewoman /communications fashion hair care, olutions cosmetics, Youtube.com beauty perfumehttp://omnimediavore.blogspot.com
  • 25. Hungry for more? • ‘launch’ presentation 29th September 2011 http://cs.sanomamedia.be/files/Docs/Im%20every%20Wo man/20110929_Presentation_Event.pdf • 50 Tweetable Truths about Belgian women, beauty, fashion, mobile & connected experiences http://www.slideshare.net/esvean/50-tweetable-truths- about-belgian-women-9720251http://omnimediavore.blogspot.com
  • 26. Source :@iewoman #Femininsighthttp://omnimediavore.blogspot.com