netstyle.ch
         Unique Selling Propositions
                      with Smalltalk




netstyle.ch GmbH                ...
netstyle.ch

• Startup located in Berne, Switzerland
• Founded in year 2000
• ~6 People (Smalltalk Developers,
  Screen De...
New Application Platform

• Many critical business applications
  are migrated to the Web
• Companies of all sizes, across...
Why Web Applications?

•     Key to success in today’s
      business: quick development
      and deployment
•     Web Ap...
Requirements

High expectations:
• Well-factored
• Low maintenance costs, flexible to
  enhance

But:
Developing Web Apps ...
Case Study

• Health insurance
• Middle-sized company with agencies
  in whole Switzerland
• Requirements
     • Create an...
Case Study

• Fast growing company
     • Changing requirements
• Speed is more important than
  minimizing probability of...
Evaluation

Choosing right…
• Technology
• Methodology

…to fit:
• Nature of Web Applications
• Our customer and his requi...
Synergies

• Web Apps + Smalltalk                Web Apps
     •
     • Bring the world of
       objects to the Web
     ...
Synergies

• XP + Web Apps
     • Short release cycles:
       Frequently deliver on
       productive App
     • “Real” c...
Conclusion

• Doing complex Web
  Applications right
• High productivity and quality
• Optimally fit customer’s unique
  n...
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Unique Selling Propositions with Smalltalk

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netstyle.ch Unique Selling Propositions with Smalltalk
(ESUG 2004, Koethen)

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Unique Selling Propositions with Smalltalk

  1. 1. netstyle.ch Unique Selling Propositions with Smalltalk netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  2. 2. netstyle.ch • Startup located in Berne, Switzerland • Founded in year 2000 • ~6 People (Smalltalk Developers, Screen Designer, System Admin, …) • Custom Web Application development for enterprise customers • Web site concept and design, Hosting-Services netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  3. 3. New Application Platform • Many critical business applications are migrated to the Web • Companies of all sizes, across all industries • Web-based applications enable companies to reach customers, employees and business partners much easier netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  4. 4. Why Web Applications? • Key to success in today’s business: quick development and deployment • Web Apps enable companies to react fast to changing environment -> Competitive advantage netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  5. 5. Requirements High expectations: • Well-factored • Low maintenance costs, flexible to enhance But: Developing Web Apps is a hard task! • Restrictions of involved Web technologies • Today’s frameworks: Complex or too low level of abstraction netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  6. 6. Case Study • Health insurance • Middle-sized company with agencies in whole Switzerland • Requirements • Create and manage offers • Print and create PDF documents • Model the process of accepting new customers • Customer management (with document management etc.) netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  7. 7. Case Study • Fast growing company • Changing requirements • Speed is more important than minimizing probability of bugs • Fat client would be too inflexible • Requirement to have weekly to monthly releases • Deployment at many different locations, on many different platforms • Customer Web interface netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  8. 8. Evaluation Choosing right… • Technology • Methodology …to fit: • Nature of Web Applications • Our customer and his requirements • Our philosophy netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  9. 9. Synergies • Web Apps + Smalltalk Web Apps • • Bring the world of objects to the Web • Effective development and deployment Smalltalk Extreme Programming netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  10. 10. Synergies • XP + Web Apps • Short release cycles: Frequently deliver on productive App • “Real” customer- tests netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch
  11. 11. Conclusion • Doing complex Web Applications right • High productivity and quality • Optimally fit customer’s unique needs - our competitive advantage, USP netstyle.ch GmbH Adrian Lienhard www.netstyle.ch alienhard@netstyle.ch

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