Data Mining the Social Web

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ESUG 2011, Edinburgh

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Data Mining the Social Web

  1. 1. Data  Mining  The  Social  Web   By  Gary  Short   Developer  Evangelist   Developer  Express  
  2. 2. Introduc>on  •  Gary  Short  •  Developer  Evangelist  •  gary@garyshort.org    •  garys@devexpress.com  •  www.garyshort.org  •  @twiCer  
  3. 3. What  About  You  Guys?  
  4. 4. Why  Bother  Data  Mining  The  Social  Web?  
  5. 5. How  do  we  Data  Mine  The  Social  Web?   Public  API   Data  Store   Analysis   Visualise   Beyond   Visualisa>on  
  6. 6. My  Set  UP  Public  API   cUrl  to  file   Preprocessing   Store  to   CouchDB   Analysis  &   Visualisa>on  
  7. 7. Today’s  Sample  •  ~6,000  tweets  •  Men>on   –  Apple   –  Google   –  MicrosoS  •  Doesn’t  include  last  night’s  announcement  J  
  8. 8. Lexical  Diversity  
  9. 9. Compe>>ve  Analysis  
  10. 10. Lexical  Diversity  by  Brand  
  11. 11. Top  10  Popular  Words  
  12. 12. Top  10  Posters  by  Volume  
  13. 13. Propor>on  Of  Geo  Coded  Tweets  
  14. 14. Ques>ons  •  gary@garyshort.org  •  garys@devexpress.com  •  @twiCer  

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