Data Mining the Social Web
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Data Mining the Social Web

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ESUG 2011, Edinburgh

ESUG 2011, Edinburgh

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  • 1. Data  Mining  The  Social  Web   By  Gary  Short   Developer  Evangelist   Developer  Express  
  • 2. Introduc>on  •  Gary  Short  •  Developer  Evangelist  •  gary@garyshort.org    •  garys@devexpress.com  •  www.garyshort.org  •  @twiCer  
  • 3. What  About  You  Guys?  
  • 4. Why  Bother  Data  Mining  The  Social  Web?  
  • 5. How  do  we  Data  Mine  The  Social  Web?   Public  API   Data  Store   Analysis   Visualise   Beyond   Visualisa>on  
  • 6. My  Set  UP  Public  API   cUrl  to  file   Preprocessing   Store  to   CouchDB   Analysis  &   Visualisa>on  
  • 7. Today’s  Sample  •  ~6,000  tweets  •  Men>on   –  Apple   –  Google   –  MicrosoS  •  Doesn’t  include  last  night’s  announcement  J  
  • 8. Lexical  Diversity  
  • 9. Compe>>ve  Analysis  
  • 10. Lexical  Diversity  by  Brand  
  • 11. Top  10  Popular  Words  
  • 12. Top  10  Posters  by  Volume  
  • 13. Propor>on  Of  Geo  Coded  Tweets  
  • 14. Ques>ons  •  gary@garyshort.org  •  garys@devexpress.com  •  @twiCer