Data Mining the Social Web

Data Mining The Social Web By Gary Short Developer Evangelist Developer Express

Introduc>on •  Gary Short •  Developer Evangelist •  gary@garyshort.org •  garys@devexpress.com •  www.garyshort.org •  @twiCer

What About You Guys?

Why Bother Data Mining The Social Web?

How do we Data Mine The Social Web? Public API Data Store Analysis Visualise Beyond Visualisa>on

My Set UP Public API cUrl to ﬁle Preprocessing Store to CouchDB Analysis & Visualisa>on

Today’s Sample •  ~6,000 tweets •  Men>on –  Apple –  Google –  MicrosoS •  Doesn’t include last night’s announcement J

Lexical Diversity

Compe>>ve Analysis

Lexical Diversity by Brand

Top 10 Popular Words

by ESUG on Sep 01, 2011