Blogs and RSS – Trawling the Internet for Meaning

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Blogs and RSS – Trawling the Internet for Meaning. James Robertson. ESUG 2005, Bruessels

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Blogs and RSS – Trawling the Internet for Meaning

  1. 1. Blogs and RSS – Trawling the Internet for Meaning
  2. 2. AgendaAgenda • What’s a Blog? • What’s RSS? • Why should you care?
  3. 3. What’s a Blog?What’s a Blog?
  4. 4. BlogsBlogs • Blogs are – Personal Publishing – Getting to be very influential • Infoworld (technology) • Scoble (MS Evangelist) • InstaPundit, Andrew Sullivan (politics) • Etc
  5. 5. BlogsBlogs
  6. 6. What’s a Blog?What’s a Blog? • I started to notice blogs about 3 years ago
  7. 7. What’s a BlogWhat’s a Blog An Ad-hoc editorial page
  8. 8. Searching for Readers Searching for Readers
  9. 9. InterestInterest • The first few months, readership was light RSS Came up. What?
  10. 10. InterestInterest • RSS • http://backend.userland.com/rss • It turns out that Syndication is very important
  11. 11. RSS and Aggregation RSS and Aggregation
  12. 12. RSSRSS • RSS is an XML format – A channel – Items in a channel • Title • Link • Description
  13. 13. RSSRSS • The format is a rich, extensible way to convey a headline service
  14. 14. RSSRSS • So I added an RSS Feed • Traffic went up! • Still had no idea what it was good for
  15. 15. AggregatorsAggregators
  16. 16. BottomFeederBottomFeeder
  17. 17. Why Should You Care? Why Should You Care?
  18. 18. Google JuiceGoogle Juice • “Tom Nies” – First Cincom Mention: My blog (2nd) – Next one: 6th • Cincom – First Cincom Mention: Cincom Smalltalk Home – Home page - nowhere • BottomFeeder – Top of the list
  19. 19. Google JuiceGoogle Juice • Search Feeds for VisualWorks, ObjectStudio, Cincom Smalltalk – Regular mentions • Same for VA Smalltalk – Virtually invisible • Reflected in Google searches for Smalltalk
  20. 20. TrackingTracking • I have 41 search feeds – Track our products – BottomFeeder – Smalltalk – The competition • People will talk about your product(s) – Do you want to know what they are saying?
  21. 21. DemoDemo
  22. 22. What’s it Good For?What’s it Good For? • An opt-in audience
  23. 23. What’s it Good For?What’s it Good For? • We use it extensively in the CST Group – Feeds for our Bug reporting – Feeds for the blogs – Feeds for our Wikis – Feeds for our Version control tool • There’s support for this for CVS as well
  24. 24. MarketersMarketers • What does your company do? – Connect with actual people
  25. 25. Product ManagersProduct Managers • Publicize your product – Tech features – What problem it solves – Who should want it – Microsoft, Sun, IBM – all in – We do a lot for Cincom Smalltalk – there are 20+ bloggers for CST at http://www.cincomsmalltalk.com/userblogs
  26. 26. Technical LeadsTechnical Leads • What the product does • How it does it • Gain ‘tech cred’
  27. 27. SummarySummary • So what’s all this being used for – Publicity – Project Management – Marketing – Community Building – Communication
  28. 28. SummarySummary
  29. 29. Contact InfoContact Info • James Robertson – Jarober@gmail.com – Jrobertson@cincom.com • BottomFeeder – http://www.cincomsmalltalk.com/BottomFeeder • Silt – http://www.cincomsmalltalk.com/CincomSmalltalkWiki/ Silt

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