I Shop Therefore I Am

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Reflections on Speed and Compactness in the Era of Online Shopping

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I Shop Therefore I Am

  1. 1. I shop; therefore I am, by Barbara Kruger Dr. Cristian Suau, WSA, Cardiff University [email_address] Marga Munar, WSA, Cardiff University [email_address] REFLECTIONS ON SPEED AND COMPACTNESS IN THE ERA OF ON-LINE SHOPPING
  2. 4. <ul><li>Selling and buying </li></ul><ul><li>Information </li></ul><ul><li>Collective experience </li></ul><ul><li>Mass oriented </li></ul><ul><li>Success measured by sales </li></ul><ul><li>Large amount of car parking </li></ul><ul><li>Advertising </li></ul><ul><li>Information </li></ul><ul><li>Individual experience </li></ul><ul><li>Tailored, customised </li></ul><ul><li>Success measured by foot-fall </li></ul><ul><li>Strategic location </li></ul>Shopping mall as non-places Market Space in the Retail Architecture
  3. 7. ST DAVID CARDIFF, UK
  4. 8. ST DAVID CARDIFF, UK
  5. 9. ST DAVID CARDIFF, UK
  6. 10. ST DAVID CARDIFF, UK
  7. 11. ST DAVID CARDIFF, UK
  8. 12. ALMERE CENTRUM ALMERE, NL
  9. 13. ALMERE CENTRUM ALMERE, NL
  10. 14. ALMERE CENTRUM ALMERE, NL
  11. 15. ALMERE CENTRUM ALMERE, NL
  12. 16. ALMERE CENTRUM ALMERE, NL
  13. 17. L’ILLA BARCELONA, SP
  14. 18. L’ILLA BARCELONA, SP
  15. 19. L’ILLA BARCELONA, SP
  16. 20. L’ILLA BARCELONA, SP
  17. 21. L’ILLA BARCELONA, SP
  18. 22. Strategic location Juxtaposition of layers creating continuity Big Mac Compressed programme Labyrinth takes place after moving through the main stratum Strategic location Response to context Attractor Intelligent artefact Unpredictable Strategic location Wants to evokes the old arcades Exploded mall Prolongation of existing shopping centre Predictable
  19. 23. <ul><li>CONCLUSIONS </li></ul><ul><li>Shopping centre a place where different brands advertise themselves </li></ul><ul><li>Shopping space is the exhibition space for brands </li></ul><ul><li>Buyers have been replaced by restless customers </li></ul><ul><li>Shopping mall for the individual </li></ul><ul><li>A shopping centre must be generic and flexible </li></ul><ul><li>Architecture follows new technologies and economic flows </li></ul><ul><li>Architecture of the trick and bluff </li></ul><ul><li>Entertainment, spectacle and sensory experiences are the spatial keywords </li></ul>
  20. 24. BIBLIOGRAPHY Augé, M. 1995. Non-places: introduction to an anthropology of supermodernity. Translated by John Howe. London; New York: Verso. Beddington, N. 1982. Design for shopping centres. Butterworths Scientific. Lefebvre, H . 1991. The production of space. Translated by Donald Nicholson-Smith. Oxford; Cambridge, Mass. Blackwell. Pallasmaa, J. 2005. The eyes of the skin: Architecture and the senses. Chichester, Wiley-Academy; Hoboken, NJ. John Wiley & Sons Soja, E. 1996. Third space. Journeys to Los Angeles and other real and imagine places . Blackwell. Venturi, R., Scott, D. & Brown, A. 2007. Learning from Las Vegas . Routledge. Vernet, D., Wit de, L. 2007. Boutiques and Other Retail Spaces. Routledge.
  21. 25. I shop; therefore I am, by Barbara Kruger

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