501 Mission Place: Get On The Map! February Webinar
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501 Mission Place: Get On The Map! February Webinar

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This is the slide deck that accompanied our the 501 Mission Place February webinar: Get On The Map! A Foursquare Success Story....

This is the slide deck that accompanied our the 501 Mission Place February webinar: Get On The Map! A Foursquare Success Story.

The recorded webinar is available to our members at: http://501MissionPlace.com

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501 Mission Place: Get On The Map! February Webinar Presentation Transcript

  • 1. Get on the map! Is The Road To Success Paved With Location Based Services?
    A foursquare Success Story
    Estrella Rosenberg
    Founder, Big Love Little Hearts
    Host, 501 Mission Place
  • 2. What are
    Location-Based Services?
  • 3.
  • 4. 1 in 100 children are born with a heart defect.
    April 10th is the one hundredth day of the year.
    #100X100 – 1in100 on the 100th day of the year.
  • 5. Late April 9th
    we had an army of volunteers leave a tip at
    600 locations
    on Foursquare
    in major cities across the country.
  • 6.
  • 7. Three
    Separate
    Audiences
  • 8.
  • 9. We tied statistics with the hashtag
  • 10. picture
    a donor matched $1 per use of the hashtag
  • 11. We raised $25,000 in 24 hours
    Funding lifesaving heart surgery for 12 children!
  • 12. Almost 1,000 people
    contacted their Senator or Congressman/woman
    and told us about it!
  • 13. What worked?
    Collaborating with other groups in our cause space and asking for help
    Using pictures in tweets and on facebook throughout the day to let people know what using the hashtag was translating to: a life saved!
    Creating a microsite rich with information we wanted them to know about this campaign
    Being clear in what we wanted people to do
    Allowing people to use the hashtag where
    they were (foursquare, twitter or facebook)
    Involving people at #10NTC
  • 14. What didn’twork?
    We didn’t create a way to capture all our new support.
    By not having a newsletter sign-up on the microsite, we put too
    many hurdles in place for all but the most committed of our new supporters and friends.
    We didn’t use a dashboard like Radian6 to get a true look at where all this activity was leading.
  • 15. 4 Practical Tips:
    Use LBS as an enhancer.
    Use LBS as is.
    Use LBS with the right demographic.
    Use LBS to build credibility.
  • 16. What else can you do to
    Get On The Map?
  • 17. Brand Pages
  • 18. Brand Pages
  • 19. Badge Promotions
  • 20. Badge Promotions
  • 21. Badge Promotions
  • 22. Badge Promotions
  • 23. Event Promotions
  • 24. Event Promotions
  • 25. Raise Awareness
  • 26. So…Is The Road to Success Really Paved With Location-Based Services?
  • 27. BUT….
    Remember that Location-Based Services are just one tool in the Social Media toolbox.
    Social Media is just one tool in the larger Development or Marketing toolbox.
    Basics must be in place first!
  • 28. More Questions?
    On Twitter:
    @charityestrella
    Email: estrella@bteam.co
  • 29. More Questions?
    www.501MissionPlace.com
    www.AdventuresInPhilanthropy.com
  • 30. From the whole team at
    Thank you!
    We know how valuable
    your time is.