Developing A Mobile Strategy

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  • YES! OF COURSE!GO FOR IT!
  • The world is going mobile85% of American adults own a cell phone – Pew Internet: http://trends.e-strategyblog.com/2012/11/23/cell-phone-activities-table/5530They are doing more things more frequently on their phones over time82% Take a picture80% Text56% browse the Internet50% check email44% record video43% download apps31% check for health informationAccording to a study by AYTM in conjunction with Mashable, in September, 73% of US consumers who planned to buy a smartphone in the next six months already owned a smartphone. Only 27% of prospective smartphone buyers were new to the market. Read more at http://www.emarketer.com/Article.aspx?R=1009426
  • The world is going mobile85% of American adults own a cell phone – Pew Internet: http://trends.e-strategyblog.com/2012/11/23/cell-phone-activities-table/5530They are doing more things more frequently on their phones over time82% Take a picture80% Text56% browse the Internet50% check email44% record video43% download apps31% check for health informationAccording to a study by AYTM in conjunction with Mashable, in September, 73% of US consumers who planned to buy a smartphone in the next six months already owned a smartphone. Only 27% of prospective smartphone buyers were new to the market. Read more at http://www.emarketer.com/Article.aspx?R=1009426
  • Google PlacesYelpSiriYelp AppWordPress pluginsTwitter & Facebook recommendationsYouTubeText Messaging?Mobile email?QR Codes?Photo credit: kokogiak on Flickr: http://www.flickr.com/photos/kokogiak/8777595/
  • Mobile WebsiteBudgetExisting websitemobile friendly? CMS Plugins?Responsive Designmoa.alishops.comLimited applications
  • What platform?Android/Apple/BlackBerry/WindowsSmart Phone?Tablet?11” or 7” screen?Functions?What do you want it to do?Budget
  • Identify Your GoalWhat is it you want to accomplish?Identify your audienceWho do you need to communicate with?Internal or external?DemographicsGenerationPsychographicsTechnographics
  • Walk in your audience’s shoesDemographicsAgeIncomeGenderRaceGenerational TouchstonesPsychographicsTechnographicsLife Cycle
  • App FeaturesCommunication Channels
  • Inspire your audience to actBuyCollaborateContentApp contentKey messagesFunctionsDesign
  • AnalyticsApp usageCommunication channel effectivenessInsightOptimize
  • Developing A Mobile Strategy

    1. 1. MobileStrategy
    2. 2. Should You “Go Mobile”?
    3. 3. EVERYONE Is Going Mobile
    4. 4. Why Do You Need To Go Mobile?
    5. 5. You May Be Mobile AlreadyPhoto Courtesy of kokogiak on Flickr
    6. 6. Do You Want A Mobile Website?
    7. 7. Do You Want A Mobile App?
    8. 8. Your Mobile Strategy
    9. 9. Identify
    10. 10. Empathize
    11. 11. Strategize
    12. 12. Inspire
    13. 13. Analyze
    14. 14. • David Erickson• david@e-Strategy.com• e-StrategyBlog.com• Trends.e-Strategy.com• @derickson

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