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Communications 2 0

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A presentation on Web 2.0 communication tools by Ann Traecy and David Erickson at the Minnesota Council of Nonprofits Tech Tools 2.0: The Right Tools For Effective Communication conference on April …

A presentation on Web 2.0 communication tools by Ann Traecy and David Erickson at the Minnesota Council of Nonprofits Tech Tools 2.0: The Right Tools For Effective Communication conference on April 24, 2007.

Published in: Economy & Finance, Technology
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    • 1. Communications 2.0 David Erickson – [email_address] Ann Treacy – [email_address]
    • 2. Communications 2.0 Tools <ul><li>Web 2.0, Centers Of Gravity &amp; The Wisdom Of Crowds </li></ul><ul><li>MySpace &amp; Facebook </li></ul><ul><li>Flickr </li></ul><ul><li>Odeo </li></ul><ul><li>YouTube </li></ul><ul><li>del.icio.us </li></ul><ul><li>Bloglines </li></ul><ul><li>Technorati </li></ul><ul><li>Twitter </li></ul><ul><li>Google Docs &amp; Google Calendar </li></ul><ul><li>Upcoming.org </li></ul><ul><li>Yahoo! Answers </li></ul>
    • 3. Web 2.0 <ul><li>What Do Web 2.0 Sites Have In Common? </li></ul><ul><ul><li>Social Networking: Users Can Communicate With One Another </li></ul></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Sharing </li></ul></ul><ul><ul><li>Communities of interest </li></ul></ul><ul><ul><li>Engagement </li></ul></ul><ul><ul><li>The Answer Culture rather than the Argument Culture </li></ul></ul>
    • 4. Centers Of Gravity <ul><li>Online hangouts with a critical mass of people </li></ul><ul><li>Self-selected, targeted audiences </li></ul><ul><li>The Network Effect </li></ul>
    • 5. Wisdom Of Crowds <ul><li>A Critical Mass of people can often find the best solution </li></ul><ul><ul><li>Tagging </li></ul></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Answers </li></ul></ul><ul><li>In Online Forums, A Critical Mass of people tend to be self-correcting </li></ul><ul><ul><li>Blogs </li></ul></ul><ul><ul><li>Wikipedia </li></ul></ul>
    • 6. MySpace: http://www.myspace.com Facebook: http://www.facebook.com <ul><li>Social Networking </li></ul><ul><li>Find people by interests &amp; cultural references </li></ul><ul><li>Blogging </li></ul><ul><li>Create communities </li></ul><ul><li>Broadcast messaging </li></ul><ul><li>Video sharing </li></ul>
    • 7. Flickr - http://www.flickr.com/ <ul><li>Save, store and share photos </li></ul><ul><li>Manipulate photos easily </li></ul><ul><li>Upload from email, web, camera phone </li></ul><ul><li>Creates an RSS Feed </li></ul><ul><ul><li>People can get updates via reader </li></ul></ul><ul><ul><li>People can add your Flickr feed to their site! </li></ul></ul><ul><li>Visitors can comment on your pics </li></ul>
    • 8. Flickr Examples
    • 9. A Picture is worth 10000 Words
    • 10. Odeo www.odeo.com <ul><li>Odeo Studio allows you to record a podcast (studio.odeo.com) </li></ul><ul><li>Odeo stores the podcast </li></ul><ul><li>Very easy to record &amp; save! </li></ul><ul><ul><li>Their web site is not as easy to navigate </li></ul></ul><ul><li>You just need a microphone </li></ul><ul><ul><li>PC Microphone $9.99 at Target (good for desktops &amp; laptops) </li></ul></ul>
    • 11. Odeo Examples <ul><li>Podcast portions of your newsletter </li></ul><ul><li>Provide training or instruction </li></ul><ul><li>Give your constituents a voice </li></ul><ul><li>Record conferences (1 hour limit with Odeo) </li></ul><ul><li>Show your personality or expertise </li></ul><ul><li>Give guided tours via iPods </li></ul>
    • 12. Mini-Topic - Gcast <ul><li>Podcast by phone </li></ul><ul><li>Call toll free number </li></ul><ul><li>Enter username &amp; ID </li></ul><ul><li>Talk </li></ul><ul><li>Hang up </li></ul><ul><li>Get code </li></ul><ul><li>www.gcast.com </li></ul>
    • 13. YouTube: http://youtube.com <ul><li>Upload, Tag &amp; Share Videos </li></ul><ul><li>Copy &amp; Paste Video Code </li></ul><ul><li>Create Favorites, Playlists &amp; Groups </li></ul><ul><li>Usage Measurement &amp; Popularity Indexes </li></ul><ul><li>RSS Feeds – Pre-set, User &amp; Tags </li></ul><ul><li>Video Blog </li></ul><ul><li>Comment On &amp; Respond With Videos </li></ul>
    • 14. del.icio.us – http://delicious.com <ul><li>Social Bookmarking &amp; Tagging </li></ul><ul><li>Your Network &amp; Fans </li></ul><ul><li>Find People By Like Links </li></ul><ul><li>Link History: http://del.icio.us/url/ </li></ul><ul><li>Link Popularity </li></ul><ul><li>RSS, Badges &amp; Link Blogging </li></ul><ul><li>Links For You </li></ul>
    • 15. Bloglines: http://bloglines.com <ul><li>Online Feed Reader - Mobile </li></ul><ul><li>Blog/Feed Search Engine – Expose Your Feeds </li></ul><ul><li>Blogosphere Monitor Tool – Subscribe to Searches, Save Clippings </li></ul><ul><li>Sharing &amp; Blog Publishing Tools </li></ul><ul><li>Public Bloglines </li></ul>
    • 16. Technorati – http://technorati.com <ul><li>Blog Search Engine/Popularity Index – Expose Your Feeds </li></ul><ul><li>Claiming/Tagging Your Blog/Posts </li></ul><ul><li>Monitor The Blogosphere – By Keyword Or Most Popular </li></ul><ul><li>Research Individual Blogs </li></ul>
    • 17. Twitter www.twitter.com <ul><li>Tiny space for text (140 characters) </li></ul><ul><li>A mini-journal or workspace </li></ul><ul><li>Access via web, IM, phone </li></ul><ul><li>Real time communication </li></ul>
    • 18. Examples Good User Other
    • 19. Uses for Twitter <ul><li>Remote project work, brainstorming </li></ul><ul><li>Organizing/Mobilizing </li></ul><ul><li>Communicating time sensitive information </li></ul><ul><li>Keeping in touch from afar </li></ul><ul><li>Quick check ups </li></ul><ul><li>Feeling like you’re not alone </li></ul><ul><li>An outlet for your chatty workmate, client, significant other </li></ul><ul><li>www.twittervision.com </li></ul>
    • 20. Google Docs – http://docs.google.com <ul><li>Create &amp; Collaborate On Online Documents &amp; Spreadsheets </li></ul><ul><li>Version Control </li></ul><ul><li>Share/Make Public – Email surveys </li></ul><ul><li>Various File Formats </li></ul><ul><li>Document RSS Feeds </li></ul><ul><li>Publish To Blogs </li></ul>
    • 21. Google Calendar – http://calendar.google.com <ul><li>Calendar Sharing/Invites </li></ul><ul><li>Gmail Integration </li></ul><ul><li>Public Calendars Searchable Through Google </li></ul><ul><li>SMS Reminders/Notifications </li></ul><ul><li>RSS Enabled </li></ul><ul><li>Calendar Badges </li></ul><ul><li>Save Individual Events/Whole Calendar </li></ul><ul><li>Calendar Invites Can Invite Others </li></ul>
    • 22. Upcoming.org <ul><li>Post events </li></ul><ul><li>Shared, online calendar </li></ul><ul><li>Badges </li></ul><ul><li>Make comments on events </li></ul><ul><li>Note whether you’re attending </li></ul><ul><li>Set up groups </li></ul><ul><li>Learn about more events through tags </li></ul>
    • 23. Yahoo Answers – answers.yahoo.com <ul><li>Ask questions </li></ul><ul><li>Answer questions </li></ul><ul><li>Research previous correspondence </li></ul><ul><li>Track topics </li></ul><ul><li>Earn points </li></ul>
    • 24. Famous Participants
    • 25. Yahoo Answer Uses <ul><li>Get advice (from strangers) </li></ul><ul><li>Start communities </li></ul><ul><li>Promote an idea </li></ul><ul><li>Get “reference” answers </li></ul><ul><li>Build expertise </li></ul><ul><li>Do something nice while grounded </li></ul>

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