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A presentation on Web 2.0 communication tools by Ann Traecy and David Erickson at the Minnesota Council of Nonprofits Tech Tools 2.0: The Right Tools For Effective Communication conference on April …

A presentation on Web 2.0 communication tools by Ann Traecy and David Erickson at the Minnesota Council of Nonprofits Tech Tools 2.0: The Right Tools For Effective Communication conference on April 24, 2007.

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Transcript

  • 1. Communications 2.0 David Erickson – [email_address] Ann Treacy – [email_address]
  • 2. Communications 2.0 Tools
    • Web 2.0, Centers Of Gravity & The Wisdom Of Crowds
    • MySpace & Facebook
    • Flickr
    • Odeo
    • YouTube
    • del.icio.us
    • Bloglines
    • Technorati
    • Twitter
    • Google Docs & Google Calendar
    • Upcoming.org
    • Yahoo! Answers
  • 3. Web 2.0
    • What Do Web 2.0 Sites Have In Common?
      • Social Networking: Users Can Communicate With One Another
      • Tagging
      • Sharing
      • Communities of interest
      • Engagement
      • The Answer Culture rather than the Argument Culture
  • 4. Centers Of Gravity
    • Online hangouts with a critical mass of people
    • Self-selected, targeted audiences
    • The Network Effect
  • 5. Wisdom Of Crowds
    • A Critical Mass of people can often find the best solution
      • Tagging
      • Research
      • Answers
    • In Online Forums, A Critical Mass of people tend to be self-correcting
      • Blogs
      • Wikipedia
  • 6. MySpace: http://www.myspace.com Facebook: http://www.facebook.com
    • Social Networking
    • Find people by interests & cultural references
    • Blogging
    • Create communities
    • Broadcast messaging
    • Video sharing
  • 7. Flickr - http://www.flickr.com/
    • Save, store and share photos
    • Manipulate photos easily
    • Upload from email, web, camera phone
    • Creates an RSS Feed
      • People can get updates via reader
      • People can add your Flickr feed to their site!
    • Visitors can comment on your pics
  • 8. Flickr Examples
  • 9. A Picture is worth 10000 Words
  • 10. Odeo www.odeo.com
    • Odeo Studio allows you to record a podcast (studio.odeo.com)
    • Odeo stores the podcast
    • Very easy to record & save!
      • Their web site is not as easy to navigate
    • You just need a microphone
      • PC Microphone $9.99 at Target (good for desktops & laptops)
  • 11. Odeo Examples
    • Podcast portions of your newsletter
    • Provide training or instruction
    • Give your constituents a voice
    • Record conferences (1 hour limit with Odeo)
    • Show your personality or expertise
    • Give guided tours via iPods
  • 12. Mini-Topic - Gcast
    • Podcast by phone
    • Call toll free number
    • Enter username & ID
    • Talk
    • Hang up
    • Get code
    • www.gcast.com
  • 13. YouTube: http://youtube.com
    • Upload, Tag & Share Videos
    • Copy & Paste Video Code
    • Create Favorites, Playlists & Groups
    • Usage Measurement & Popularity Indexes
    • RSS Feeds – Pre-set, User & Tags
    • Video Blog
    • Comment On & Respond With Videos
  • 14. del.icio.us – http://delicious.com
    • Social Bookmarking & Tagging
    • Your Network & Fans
    • Find People By Like Links
    • Link History: http://del.icio.us/url/
    • Link Popularity
    • RSS, Badges & Link Blogging
    • Links For You
  • 15. Bloglines: http://bloglines.com
    • Online Feed Reader - Mobile
    • Blog/Feed Search Engine – Expose Your Feeds
    • Blogosphere Monitor Tool – Subscribe to Searches, Save Clippings
    • Sharing & Blog Publishing Tools
    • Public Bloglines
  • 16. Technorati – http://technorati.com
    • Blog Search Engine/Popularity Index – Expose Your Feeds
    • Claiming/Tagging Your Blog/Posts
    • Monitor The Blogosphere – By Keyword Or Most Popular
    • Research Individual Blogs
  • 17. Twitter www.twitter.com
    • Tiny space for text (140 characters)
    • A mini-journal or workspace
    • Access via web, IM, phone
    • Real time communication
  • 18. Examples Good User Other
  • 19. Uses for Twitter
    • Remote project work, brainstorming
    • Organizing/Mobilizing
    • Communicating time sensitive information
    • Keeping in touch from afar
    • Quick check ups
    • Feeling like you’re not alone
    • An outlet for your chatty workmate, client, significant other
    • www.twittervision.com
  • 20. Google Docs – http://docs.google.com
    • Create & Collaborate On Online Documents & Spreadsheets
    • Version Control
    • Share/Make Public – Email surveys
    • Various File Formats
    • Document RSS Feeds
    • Publish To Blogs
  • 21. Google Calendar – http://calendar.google.com
    • Calendar Sharing/Invites
    • Gmail Integration
    • Public Calendars Searchable Through Google
    • SMS Reminders/Notifications
    • RSS Enabled
    • Calendar Badges
    • Save Individual Events/Whole Calendar
    • Calendar Invites Can Invite Others
  • 22. Upcoming.org
    • Post events
    • Shared, online calendar
    • Badges
    • Make comments on events
    • Note whether you’re attending
    • Set up groups
    • Learn about more events through tags
  • 23. Yahoo Answers – answers.yahoo.com
    • Ask questions
    • Answer questions
    • Research previous correspondence
    • Track topics
    • Earn points
  • 24. Famous Participants
  • 25. Yahoo Answer Uses
    • Get advice (from strangers)
    • Start communities
    • Promote an idea
    • Get “reference” answers
    • Build expertise
    • Do something nice while grounded