Communications 2.0 David Erickson – [email_address] Ann Treacy – [email_address]

Communications 2.0 Tools Web 2.0, Centers Of Gravity & The Wisdom Of Crowds MySpace & Facebook Flickr Odeo YouTube del.icio.us Bloglines Technorati Twitter Google Docs & Google Calendar Upcoming.org Yahoo! Answers

Web 2.0, Centers Of Gravity & The Wisdom Of Crowds

MySpace & Facebook

Flickr

Odeo

YouTube

del.icio.us

Bloglines

Technorati

Twitter

Google Docs & Google Calendar

Upcoming.org

Yahoo! Answers

Web 2.0 What Do Web 2.0 Sites Have In Common? Social Networking: Users Can Communicate With One Another Tagging Sharing Communities of interest Engagement The Answer Culture rather than the Argument Culture

What Do Web 2.0 Sites Have In Common?

Social Networking: Users Can Communicate With One Another

Tagging

Sharing

Communities of interest

Engagement

The Answer Culture rather than the Argument Culture

Centers Of Gravity Online hangouts with a critical mass of people Self-selected, targeted audiences The Network Effect

Online hangouts with a critical mass of people

Self-selected, targeted audiences

The Network Effect

Wisdom Of Crowds A Critical Mass of people can often find the best solution Tagging Research Answers In Online Forums, A Critical Mass of people tend to be self-correcting Blogs Wikipedia

A Critical Mass of people can often find the best solution

Tagging

Research

Answers

In Online Forums, A Critical Mass of people tend to be self-correcting

Blogs

Wikipedia

MySpace: http://www.myspace.com Facebook: http://www.facebook.com Social Networking Find people by interests & cultural references Blogging Create communities Broadcast messaging Video sharing

Social Networking

Find people by interests & cultural references

Blogging

Create communities

Broadcast messaging

Video sharing

Flickr - http://www.flickr.com/ Save, store and share photos Manipulate photos easily Upload from email, web, camera phone Creates an RSS Feed People can get updates via reader People can add your Flickr feed to their site! Visitors can comment on your pics

Save, store and share photos

Manipulate photos easily

Upload from email, web, camera phone

Creates an RSS Feed

People can get updates via reader

People can add your Flickr feed to their site!

Visitors can comment on your pics

Flickr Examples

A Picture is worth 10000 Words

Odeo www.odeo.com Odeo Studio allows you to record a podcast (studio.odeo.com) Odeo stores the podcast Very easy to record & save! Their web site is not as easy to navigate You just need a microphone PC Microphone $9.99 at Target (good for desktops & laptops)

Odeo Studio allows you to record a podcast (studio.odeo.com)

Odeo stores the podcast

Very easy to record & save!

Their web site is not as easy to navigate

You just need a microphone

PC Microphone $9.99 at Target (good for desktops & laptops)

Odeo Examples Podcast portions of your newsletter Provide training or instruction Give your constituents a voice Record conferences (1 hour limit with Odeo) Show your personality or expertise Give guided tours via iPods

Podcast portions of your newsletter

Provide training or instruction

Give your constituents a voice

Record conferences (1 hour limit with Odeo)

Show your personality or expertise

Give guided tours via iPods

Mini-Topic - Gcast Podcast by phone Call toll free number Enter username & ID Talk Hang up Get code www.gcast.com

Podcast by phone

Call toll free number

Enter username & ID

Talk

Hang up

Get code

www.gcast.com

YouTube: http://youtube.com Upload, Tag & Share Videos Copy & Paste Video Code Create Favorites, Playlists & Groups Usage Measurement & Popularity Indexes RSS Feeds – Pre-set, User & Tags Video Blog Comment On & Respond With Videos

Upload, Tag & Share Videos

Copy & Paste Video Code

Create Favorites, Playlists & Groups

Usage Measurement & Popularity Indexes

RSS Feeds – Pre-set, User & Tags

Video Blog

Comment On & Respond With Videos

del.icio.us – http://delicious.com Social Bookmarking & Tagging Your Network & Fans Find People By Like Links Link History: http://del.icio.us/url/ Link Popularity RSS, Badges & Link Blogging Links For You

Social Bookmarking & Tagging

Your Network & Fans

Find People By Like Links

Link History: http://del.icio.us/url/

Link Popularity

RSS, Badges & Link Blogging

Links For You

Bloglines: http://bloglines.com Online Feed Reader - Mobile Blog/Feed Search Engine – Expose Your Feeds Blogosphere Monitor Tool – Subscribe to Searches, Save Clippings Sharing & Blog Publishing Tools Public Bloglines

Online Feed Reader - Mobile

Blog/Feed Search Engine – Expose Your Feeds

Blogosphere Monitor Tool – Subscribe to Searches, Save Clippings

Sharing & Blog Publishing Tools

Public Bloglines

Technorati – http://technorati.com Blog Search Engine/Popularity Index – Expose Your Feeds Claiming/Tagging Your Blog/Posts Monitor The Blogosphere – By Keyword Or Most Popular Research Individual Blogs

Blog Search Engine/Popularity Index – Expose Your Feeds

Claiming/Tagging Your Blog/Posts

Monitor The Blogosphere – By Keyword Or Most Popular

Research Individual Blogs

Twitter www.twitter.com Tiny space for text (140 characters) A mini-journal or workspace Access via web, IM, phone Real time communication

Tiny space for text (140 characters)

A mini-journal or workspace

Access via web, IM, phone

Real time communication

Examples Good User Other

Uses for Twitter Remote project work, brainstorming Organizing/Mobilizing Communicating time sensitive information Keeping in touch from afar Quick check ups Feeling like you’re not alone An outlet for your chatty workmate, client, significant other www.twittervision.com

Remote project work, brainstorming

Organizing/Mobilizing

Communicating time sensitive information

Keeping in touch from afar

Quick check ups

Feeling like you’re not alone

An outlet for your chatty workmate, client, significant other

www.twittervision.com

Google Docs – http://docs.google.com Create & Collaborate On Online Documents & Spreadsheets Version Control Share/Make Public – Email surveys Various File Formats Document RSS Feeds Publish To Blogs

Create & Collaborate On Online Documents & Spreadsheets

Version Control

Share/Make Public – Email surveys

Various File Formats

Document RSS Feeds

Publish To Blogs

Google Calendar – http://calendar.google.com Calendar Sharing/Invites Gmail Integration Public Calendars Searchable Through Google SMS Reminders/Notifications RSS Enabled Calendar Badges Save Individual Events/Whole Calendar Calendar Invites Can Invite Others

Calendar Sharing/Invites

Gmail Integration

Public Calendars Searchable Through Google

SMS Reminders/Notifications

RSS Enabled

Calendar Badges

Save Individual Events/Whole Calendar

Calendar Invites Can Invite Others

Upcoming.org Post events Shared, online calendar Badges Make comments on events Note whether you’re attending Set up groups Learn about more events through tags

Post events

Shared, online calendar

Badges

Make comments on events

Note whether you’re attending

Set up groups

Learn about more events through tags

Yahoo Answers – answers.yahoo.com Ask questions Answer questions Research previous correspondence Track topics Earn points

Ask questions

Answer questions

Research previous correspondence

Track topics

Earn points

Famous Participants

Yahoo Answer Uses Get advice (from strangers) Start communities Promote an idea Get “reference” answers Build expertise Do something nice while grounded

Get advice (from strangers)

Start communities

Promote an idea

Get “reference” answers

Build expertise

Do something nice while grounded