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Smart business &_better_events_29_september_2011

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  • Michael
  • Michael
  • AndrewAsk participants what they hope to learn from the session. Record these thoughts on the flipchart.
  • Michael
  • Andrew
  • Andrew and Michael Think differently – CPMM exampleDemonstrates that you can still achieve all your meeting/event goals and objectives while integrating sustainable thinking/practices
  • Introduce each other: what sustainability means to us
  • AndrewSustainability refers to the degree of consideration for sustainable development. The most well known definition of Sustainable Development is ‘meeting the needs of the present generation without compromising the ability of future generations to meet their own needs.’Source: World Commission on Environment and Development Report, Our Common Future AKA The Brundtland Report, 1987
  • AndrewAnother term often used to talk about sustainability is Corporate Social Responsibility (CSR), defined as the responsibility of an organization for the impacts of its decisions and activities on society (people), the environment (planet) and its own prosperity (profit). In other words, it is an enduring, balanced approach to economic activity, environmental responsibility and social progress-CSR is often referred to as the “Triple Bottom Line” of People, Planet and Profita phrase coined by John Elkington in 1994 and then expanded in his 1998 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business-It captures the idea that value comes not only from financial profit but also from a consideration of the social and environmental impact-The aim of CSR is to ensure long-term sustainability of the organization;there must be profit but also sustainable economic benefit-It is important to note that different organizations have different definitions. Ask for their definition and ask how this is part of their business.
  • AndrewAsk participants what they are seeing within their own organizations
  • AndrewThe terms are often used interchangeably, but shouldn’t be.
  • MichaelConcept of the funnel. Example: This summer, in China, engineers completed an analysis of the amount of copper required to build communications infrastructure to anticipated city growth. Their conservative calculations revealed that there is not enough copper existing on the entire planet to meet their demand.
  • MichaelYouTube video: http://www.youtube.com/watch?v=FFCNCQleCuk(internet required to view)
  • MichaelFour Sustainability Principles-mention that GMIC has embraced these principles
  • Ask the audience a question or two to gauge understanding of content and/or how they might apply it to their work
  • Ask the group ‘what have you seen which you feel is a trend?’ What are some specific examples of actions you have seen? What are some organizations who are getting it right?
  • Michael
  • Michael
  • Andrew
  • AndrewReduce risk
  • Michael
  • Andrew
  • Andrew
  • Ask the audience a question or two to gauge understanding of content and/or how they might apply it to their work
  • Who is already organized a sustainable event, or an event with sustainable actions?
  • Andrew
  • AndrewStrategic, structured approach
  • Andrew
  • Andrew
  • Ask the audience a question or two to gauge understanding of content and/or how they might apply it to their work
  • Beforereviewing agenda, ask participantswhattheyhope to learn from the session. Record thesethoughts on the flipchart.
  • Andrew
  • AndrewBenefits for SuppliersNeeded for competitive advantageUse to guide operational changesMitigate risk of reputation/regulationsBenefits for PlannersUse in planning – include in RFPAssist with decision makingOffers strategic alignment with your organizationUse in reporting
  • Andrew
  • MichaelUse this as a ’no cost’ example of what planners can do today. What can suppliers do to make lifeeasier for the client?
  • Andrew
  • Andrew
  • Andrew
  • AndrewHaving clear measurement and follow up can avoid greenwashing-Important to build trust
  • AndrewGo back to the nine areas and ask groups how they would know if they’ve been successful
  • Michael
  • Michael
  • MichaelThe whole point is to get better
  • MichaelTouch on tools/standards but more about the concept of measurement
  • Michael
  • Introduce each other
  • Do you feel you have the information you need to engage your partners?Do you have a greater understanding of sustainable event management?
  • Introduce each other
  • Transcript

    • 1. Smart Business & Better EventsSustainability Workshop – Estoril Congress Centre29 September 2011
      Michael LuehrsMCI Group and President Elect, GMIC
      Andrew WalkerEco-Efficient Events and Director, GMIC
    • 2. Step by Step Approach
      “The man who removes a mountain begins by carrying away small stones.”
      ~ Chinese Proverb
    • 3. Self Assessment
      How would you rate your understanding of sustainable event management processes?
      Sustain-a-what? (very low)
      I know they exist (low)
      I have studied but not implemented (ok)
      I have implemented the basics (good)
      I should be teaching this session (excellent)
    • 4. Ice Breaker
      Introduce yourself and your company
      Rate your understanding of sustainable event management processes – self assessment
      Share one key takeaway from this morning’s session
      Tell us what you want to get out of this workshop
    • 5. Agenda
    • 6. Ground rules 
      Keep an open mind
      Participate and share your ideas (one at a time, please)
      There are no bad ideas (supportive environment)
      Have fun!
    • 7. Goals for the session
      Participants will:
      Understand the principles of sustainability
      List three reasons why sustainable events are good business
      Be able to name the 3 emerging event sustainability standards and how they work together
      Learn a 4 step approach to getting started
      Identify at least 3 actions planners and suppliers can take to make their event more sustainable
    • 8. THINKdifferently
    • 9. Sustainability Fundamentals
    • 10. Sustainable Development
      Meeting the needs of the present generation
      without compromising the ability of future generations
      to meet their own needs
    • 11. Triple Bottom Line
    • 12. ROI: The Business Case
      Brand value and reputation
      Employees and future workforce
      Operational effectiveness
      Risk reduction and management
      Direct financial impact
      Organisational growth
      Business opportunity
      http://www.bitc.org.uk/resources/publications/the_business_case.html
    • 13. Green vs Sustainable
      Terms often used interchangeably
      Convention Industry Council defines green meetings as incorporating environmental considerations to minimize its negative impact on the environment
      Sustainable meetings and events include social and economicconsiderations as well
    • 14. The Big Squeeze
      Declining resources
      Sustainable Supply
      A
      Sustainable
      Future
      Sustainable Demand
      Current Reality
      Increasing resource consumption
    • 15. Sustainability Explained
      We showed a short video ‘Sustainability in Two Minutes’ by The Natural Step, which can be viewed here:
      http://www.youtube.com/watch?v=FFCNCQleCuk
    • 16. Sustainability Principles
      I. Reduce dependence on fossil fuels and heavy metals
      II. Reduce use of synthetic chemicals that persist in nature
      III. Reduce our destruction of nature and natural processes
      IV. Help people to meet their basic human needs
    • 17.
    • 18. Trends in Green Event Management
    • 19. No Longer a Trend
    • 20. Growth in Measurement and Reporting
      Over 81% of companies report CSR on their websites
      Over 2000 companies produce a GRI compliant report
      Over 30 governments now enforce or are planning on mandatory CSR reporting
      France, Denmark, Sweden, Norway, Spain all require disclosure on state owned companies
      Investors demanding CSR reporting
      The crisis has increased focus
    • 21. Associations: Social Responsibility
    • 22. Buyer Demand
      80% of buyers
      have taken environmental results into account when organising an event
      2010 IMEX 7th Annual Survey of Buyers
    • 23. E PlurbusUnum
      Collaboration :
      ALIGN
    • 24. Event Sustainability Standards
    • 25. How The Standards Work Together
      BS 8901 and ISO 20121
      • Event sustainability management system
      • 26. Plan-Do-Check-Act
      APEX/ASTM Environmentally Sustainable Meeting Standards
      • Contains specific metrics/actions i.e. checklist
      • 27. Covering nine different sectors of meeting management
      GRI Event Organizers Sector Supplement
      • Reporting framework
      • 28. Sector specific information for events
    • People + Planet + Profit
      GRI – Global Reporting Initiative
      Reporting
      APEX/ASTM
      Performance
      (Checklist)
      Management
      Systems
      (Process)
      BS8901 > ISO20121
      Economic
      Social
      Environmental
    • 29.
    • 30. How to Get Started
    • 31. Systems Thinking
      Vision
      Strategy
      Actions
      Results
    • 32. Event Sustainability System
      Vision
      Strategy
      Actions
      Results
    • 33. Sustainability Policy
      What is your sustainability vision?
      What are you doing right now to achieve it?
      How will you know when you’ve arrived at the vision?
      Vision
    • 34. Strategy
      Takeone step at a time
    • 35. Set Goals
      Actions
      Waste
      Energy
      Water
      Air Quality
      Procurement
      Community Partners
      Staff Management/Policy
      Communication
    • 36. Measure Success (and learning!)
      Results
    • 37. Event Sustainability System
      Vision
      Strategy
      Actions
      Results
    • 38.
    • 39. How are you feeling?
    • 40. Sustainable Power Break
    • 41. Agenda
    • 42. Engaging your Partners
    • 43. Destination
      Meeting Venue
      Communications
      On-Site
      Office
      Hotels
      Plan
      Food & Beverage
      Audio Visual & Production
      Exhibits
      Transport
    • 44. Group Activity
      Table teams
      Consider scenario (next slide)
      Brainstorm sustainable event actions for your assigned area
      Report out to group
      Discussion
    • 45. Scenario
      International Association Annual Meeting
      5 days
      2200 attendees
      3 hotels + main congress centre
      Key Events: Welcome Reception, General Meeting and Plenary Session, Evening Poster Session Reception, Awards Gala Dinner, Student/Industry/Faculty Luncheon
      350+ small sessions, including technical sessions and committee meetings
      Currently no sustainable practices put in place
    • 46. RFP Questions (example)
      Policy
      • Does your company have a Corporate Social Responsibility policy? If yes, please include a copy.
      Accountability
      • Does your company have a person in charge of the CSR policy?
      Key Factors
      • Please indicate the most relevant environmental and social factors for your company e.g. waste management, energy conservation, employment, health and safety, community service
      Reports
      • Does your company publish a CSR report?
      Supply Chain
      • Please describe your company’s process for implementing CSR standards in the supply chain.
    • Effective Measurement and Reporting
    • 47. Why Measure?
      What do you currently measure in your business?
      How do you gauge your success?
      Do you find measurement helpful?
    • 48. Too Busy to Measure?
    • 49. Measurement and Reporting Validate your Sustainability Efforts
    • 50. Avoid Greenwashing
    • 51. Destination
      Meeting Venue
      Communications
      On-Site
      Office
      Accommodations
      Measure
      Food & Beverage
      Transportation
      Audio Visual & Production
      Exhibits
    • 52. KPI – Key Performance Indicators
    • 53. KPI Example
    • 54. Focus on Continuous Improvement
    • 55. Sustainable Event Measurement Tool
      http://mpi.sustainableeventtool.com
    • 56. Events: Reporting
    • 57.
    • 58. Case Studies in Sustainable Events
    • 59. Case Studies
      We did not end up having time during the Estoril workshop to share any case studies with participants. However, here are a few links to case studies available free online:
      http://lessconversationmoreaction.com
      http://greenmeetings.info
      http://meetgreen.com
      http://positiveimpactevents.co.uk
    • 60. Additional Resources and Tools
    • 61. Useful Links
      Green Meeting Industry Council (GMIC): http://www.greenmeetings.info
      The Natural Step: http://www.naturalstep.org
      BS 8901: http://www.bsigroup.co.uk/en/Assessment-and-Certification-services/Management-systems/Standards-and-Schemes/BS-8901/
      ISO 20121: http://www.iso.org/iso/iso_technical_committee.html?commid=598436
      APEX/ASTM: http://www.conventionindustry.org/StandardsPractices/GreenMeetings/APEXASTM.aspx
      Global Reporting Initiative (GRI): http://www.globalreporting.org/ReportingFramework/SectorSupplements/Events
      CopenhagenSustainableMeetingsProtocol: http://www.csmp.dk
      Live the Deal: http://www.livethedeal.com/
      UN Global Compact: http://www.unglobalcompact.org
      UNEP Green Meetings Guide http://www.greeningtheblue.org/resources/meetings
      Sustainable Event Measurement Tool (SEMT) http://mpi.sustainableeventtool.com
      Eventberry Tool http://eventberry.com
      MeetGreen®http://tools.meetgreen.com
    • 62.
    • 63. Closing Remarks and Discussion
    • 64. Recap: Goals for the session
      Participants will:
      Understand the principles of sustainability
      List three reasons why sustainable events are good business
      Be able to name the 3 emerging event sustainability standards and how they work together
      Learn a 4 step approach to getting started
      Identify at least 3 actions planners and suppliers can take to make their event more sustainable
    • 65. Self Assessment
      How would you rate your understanding of sustainable event management processes?
      Sustain-a-what? (very low)
      I know they exist (low)
      I have studied but not implemented (ok)
      I have implemented the basics (good)
      I should be teaching this session (excellent)
    • 66. Step by Step Approach
      “The man who removes a mountain begins by carrying away small stones.”
      ~ Chinese Proverb
    • 67. Smart Business & Better EventsSustainability Workshop – Estoril Congress Centre29 September 2011
      Michael Luehrs, MCI Groupmichael.luehrs@mci-group.com
      Twitter.com/MichaelLuehrsLinkedIn.com/in/michaelluehrs
      Andrew Walker, Eco-Efficient Eventsandrew@E3strategy.co.uk
      Twitter.com/E3strategy
      LinkedIn.com/in/andrewstephenwalker