MICHAEL KATAYAMA,
KATIE KOCH & ERIC ST. ONGE
Prototyping the User Experience / Research Methods
April 29, 2010
That breaks our
art-loving hearts.
Most visitors don’t come
 to the museum alone.
There’s room for
 improvement.
“There are a few strategies commonly
 used in museum education: VTS or Visual
 Thinking Strategies is the easiest way to
 ...
“Using a familiar starting point makes the
 art approachable for a novice visitor.”

Ben Kaplan, Sound Designer & Storytel...
Museum visitors will have a
 more meaningful experience if
they understand what they see.
OUR GOALS
OUR GOALS

Keep the visit social.
OUR GOALS

 Keep the visit social.

Encourage conversation
 and critical thinking.
OUR GOALS

       Keep the visit social.

     Encourage conversation
      and critical thinking.

Connect the artwork to...
artScope is an interactive
guide that helps visitors connect
to artwork in a museum.
Visiting the Whitney
   with artScope
THANK YOU
Michael Katayama, Katie Koch, Eric St. Onge
IMAGE CREDITS
Whitney Ceiling
http://www.giantrobot.com/blogs/daniel/uploaded_images/RIMG0008-719303.JPG

Chuck Close at t...
artScope
artScope
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artScope
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artScope
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artScope

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artScope is an interactive guide that helps visitors connect to artwork in a museum. This slideshow discusses the research and development of our prototype of artScope for the Whitney Biennial.

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  • http://www.giantrobot.com/blogs/daniel/uploaded_images/RIMG0008-719303.JPG
  • Ask questions:
    Does anyone know who this artist is?
    How does this canvas look different from a still life painting of fruit?
    Do you feel rhythm when you look at this painting?
  • Unless they take a guided tour, visitors don’t spend enough time with artwork in a museum and they leave without a good appreciation of what they just experienced.

  • We chose to focus on the Whitney museum to see if we could improve the educational experience.
    We liked that it was museum focused on modern art and that they were experimental. And they would most likely be
    open to technology for improving the museum experience,
  • We did a field study of the the visitors of the whitney. To find out if people came in singles, groups how did they interact with the artwork.
  • And learned that most visitors don’t come to the museum alone. We saw people in groups or pairs and they liked to share
    whether it would be talking about the art or some other conversation related to their lives
  • In addition to the Whitney, 1. we visited the MoMA 2.Cooper-Hewitt and
    We also found that the SFMoMA has a nifty iPhone app for its new rooftop garden.
  • In addition to the Whitney, 1. we visited the MoMA 2.Cooper-Hewitt and
    We also found that the SFMoMA has a nifty iPhone app for its new rooftop garden.
  • some of the tours that we found were 1. moma audio tour, where you punch in the number of the artwork to hear the curators statement, there was no headphone and you hold it up to your ear. 2. the ipod touch at the cooper hewitt had slideshows and photos, email of your comments, but most people were looking at the device more than the art. 3. and the sfmoma has treats images well, you can share and tweet. mostly for planning
  • some of the tours that we found were 1. moma audio tour, where you punch in the number of the artwork to hear the curators statement, there was no headphone and you hold it up to your ear. 2. the ipod touch at the cooper hewitt had slideshows and photos, email of your comments, but most people were looking at the device more than the art. 3. and the sfmoma has treats images well, you can share and tweet. mostly for planning
  • some of the tours that we found were 1. moma audio tour, where you punch in the number of the artwork to hear the curators statement, there was no headphone and you hold it up to your ear. 2. the ipod touch at the cooper hewitt had slideshows and photos, email of your comments, but most people were looking at the device more than the art. 3. and the sfmoma has treats images well, you can share and tweet. mostly for planning
  • None of these felt truly interactive, like they were an integral part of the visit.

    And the follow-up from the Cooper-Hewitt was nothing more than a tally of the things we’d seen.
  • We were interested in learning more about art education, so we spoke with Joseph.
    (talk about VTS and other methods)

    *** important that viewers can connect what they see with what they already know
  • Talked with Ben about his experiences as a designer of an audio tour for a sculpture garden.
  • key finding! BAM!



  • Through their participation they become part of the history surrounding a work of art.

    mention audience and features:
    • iPod Touch with RFID reader, allowing for location-awareness within the museum
    • Visitors who arrive together have a shared experience through the networked devices
    • A visitor’s path is recorded and sent to his or her email along with extra information and resources.
  • With concept in hand, we began sketching.
  • first wireframes were in whiteboard form
  • create paper prototypes that we could use to walk people around in our “fake museum” in studio
  • made more refined wireframes
  • tested those in a stationary position to check for fluidity
  • made refined designs from what we learned!



  • artScope

    1. 1. MICHAEL KATAYAMA, KATIE KOCH & ERIC ST. ONGE Prototyping the User Experience / Research Methods April 29, 2010
    2. 2. That breaks our art-loving hearts.
    3. 3. Most visitors don’t come to the museum alone.
    4. 4. There’s room for improvement.
    5. 5. “There are a few strategies commonly used in museum education: VTS or Visual Thinking Strategies is the easiest way to get people comfortable talking about art.” Joseph Keehne, Associate Educator at the New Museum
    6. 6. “Using a familiar starting point makes the art approachable for a novice visitor.” Ben Kaplan, Sound Designer & Storyteller
    7. 7. Museum visitors will have a more meaningful experience if they understand what they see.
    8. 8. OUR GOALS
    9. 9. OUR GOALS Keep the visit social.
    10. 10. OUR GOALS Keep the visit social. Encourage conversation and critical thinking.
    11. 11. OUR GOALS Keep the visit social. Encourage conversation and critical thinking. Connect the artwork to the visitor’s world outside the museum.
    12. 12. artScope is an interactive guide that helps visitors connect to artwork in a museum.
    13. 13. Visiting the Whitney with artScope
    14. 14. THANK YOU Michael Katayama, Katie Koch, Eric St. Onge
    15. 15. IMAGE CREDITS Whitney Ceiling http://www.giantrobot.com/blogs/daniel/uploaded_images/RIMG0008-719303.JPG Chuck Close at the Met http://culturefix.files.wordpress.com/2009/08/chuckclose2.jpg MoMA http://blog.oregonlive.com/aenow/2007/04/cloepfil_master_of_the_museum.html http://farm4.static.flickr.com/3635/3348397734_475a1895b1.jpg Whitney http://www.bridgeandtunnelclub.com/bigmap/manhattan/ues/whitney/01lobby.jpg http://commondatastorage.googleapis.com/static.panoramio.com/photos/original/20533518.jpg SFMoMA http://www.smartdestinations.com/design/images/explorerpass/attractions/SFO-SFMOMA.jpg
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