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December 2011 incoming
 

December 2011 incoming

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    December 2011 incoming December 2011 incoming Document Transcript

    • Google Travel ES - Destination Barometer December 2011 This barometer has been designed by the Google Travel Team ES. It aims atproviding information of the more relevant destinations for the foreign travelers visiting Spain. The data source is Google internal and based on search queries. Use as a directional guide only. 1
    • 1. Destinations for international incoming travelers Weight of the different destinations based on travel queries. The following incoming countries are considered for this study: • United States of America (US) • China (CN) • Great Britain (GB) • Japan (JP) • Germany (DE) • Brazil (BR) • France (FR) • Argentina (AR) • Italy (IT) • Mexico (MX) • Netherlands (NL) • Colombia (CO) • Russia (RU) • Denmark (DK) • Finland (FI) • Norway (NO) • Sweden (SE) Most popular destinations, December 2011 20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% Tenerife Ibiza Marbella Minorca La Palma Cordoba Murcia Almeria Granada Spain Majorca Island Lloret de Mar San Sebastian Alcázar de San Juan Lanzarote Alicante Barcelona Fuerteventura Benidorm Gran Canaria Malaga Gerona Cartagena Zaragoza Vigo Formentera Madrid Valencia Sevilla Palma de Mallorca Bilbao Palmas de Gran Canaria Leon Santander * Source: Google Internal. Use as a directional guide only. TOP 10 DESTINATIONS PER COUNTRY # US GB DE FR IT NL RU 1 Spain Barcelona Majorca Island Barcelona Barcelona Barcelona Spain 2 Barcelona Spain Barcelona Madrid Madrid Spain Barcelona 3 Madrid Tenerife Spain Spain Spain Madrid Madrid 4 Valencia Madrid Tenerife Sevilla Valencia Tenerife Ibiza 5 Ibiza Malaga Madrid Tenerife Ibiza Gran Canaria Tenerife 6 Cartagena Lanzarote Gran Canaria Fuerteventura Fuerteventura Majorca Island Valencia 7 Malaga Benidorm Fuerteventura Malaga Tenerife Ibiza Alicante 8 Sevilla Ibiza Lanzarote Ibiza Sevilla Lanzarote Marbella 9 Tenerife Fuerteventura Ibiza Valencia Malaga Fuerteventura Malaga10 Alicante Gran Canaria Malaga Majorca Island Lanzarote Malaga Sevilla *Spain indicates a generic travel query in Spain, for example flights to spain 2
    • 2. Destinations per country Percentage indicates the weight of a destination based on travel queries versus all destinations for a specific country Most popular destinations in Spain for US travelers, December 2011 30% 25% 20% 15%US 10% 5% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for GB travelers, December 2011 16% 14% 12% 10% 8%GB 6% 4% 2% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for DE travelers, December 2011 20% 18% 16% 14% 12% 10%DE 8% 6% 4% 2% 0% *Spain indicates a generic travel query in Spain 3
    • Most popular destinations in Spain for FR travelers, December 2011 30% 25% 20% 15%FR 10% 5% 0% Most popular destinations in Spain for IT travelers, December 2011 25% 20% 15% 10%IT 5% 0% Most popular destinations in Spain for NL travelers, December 2011 25% 20% 15% 10%NL 5% 0% Most popular destinations in Spain for RU travelers, December 2011 60% 50% 40% 30%RU 20% 10% 0% 4
    • Most popular destinations in Spain for DK travelers, December 2011 18% 16% 14% 12% 10% 8%DK 6% 4% 2% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for FI travelers, December 2011 18% 16% 14% 12% 10% 8%FI 6% 4% 2% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for NO travelers, December 2011 20% 18% 16% 14% 12% 10% 8%NO 6% 4% 2% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for SE travelers, 20% December 2011 18% 16% 14% 12% 10% 8% 6%SW 4% 2% 0% *Spain indicates a generic travel query in Spain 5
    • NEWMARKETS 6
    • SOUTHAMERICA 7
    • Most popular destinations in Spain for BR travelers, December 2011 35% 30% 25% 20% 15%BR 10% 5% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for AR travelers, December 2011 25% 20% 15%AR 10% 5% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for MX travelers, December 2011 25% 20% 15%MX 10% 5% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for CO travelers, December 2011 25% 20% 15% 10%CO 5% 0% 8
    • ASIA 9
    • Most popular destinations in Spain for JP travelers, December 2011 45% 40% 35% 30% 25% 20%JP 15% 10% 5% 0% *Spain indicates a generic travel query in Spain Most popular destinations in Spain for CN travelers, December 2011 25% 20% 15% 10%CN 5% 0% *Spain indicates a generic travel query in Spain 10
    • 3. Destinations per product Hotel queries to Spain by country, Evolution of queries to Spain, Hotels 2010-2011 US NO SE GB DK FI RU 1% 1% 1% 3% DE NL 1% FR 6% US IT 12% NL IT RU 13% GB DK FR 32% FI 13% NO DEene-10 feb-10 mar-10 abr-10 may-10 jun-10 mar-11 may-11 jul-10 ago-10 sep-10 oct-10 nov-10 dic-10 ene-11 feb-11 abr-11 jun-11 jul-11 ago-11 sep-11 oct-11 nov-11 SE 17% Air travel queries to Spain by country, Evolution of queries to Spain, Air travel 2010-2011 US DK FI GB RU NO SE US 1% 1% DE NL 1% 1% 1% 5% FR 5% IT IT NL 11% FR RU 5% DK DE GB FI 20% 49% NO SE Cruises queries to Spain by country, Evolution of queries to Spain, Cruises 2010-2011 US RUDK FI NO SE NL 0%0% US GB 0% 0% 5% IT 2% 6% DE 2% FR FR IT 4% NL DE RU 15% DK FI GB NO 66% SE Evolution of queries to Spain, Car Rental & Taxi Rent a car queries to Spain by country, Services 2010-2011 DK FI NO SE US NL RU IT 1% 1% 0% 1% 0% GB FR 3% 4% DE US 4% FR 7% IT NL RU GB DK DE 44% FI 35% NO SE 11
    • New markets Hotel queries to Spain by country, Evolution of queries to Spain, Hotels 2010-2011 AR JP CN BR CO 7% 1% MX 7% CO JP AR CN 36% MX 27% BR 22% Air travel queries to Spain by country, Evolution of queries to Spain, Air travel 2010-2011 CN 3% AR BR JP 9% AR MX CO 30% CO 14% JP CN MX BR 28% 16% Cruises queries to Spain by country, Evolution of queries to Spain, Cruises 2010-2011 AR CN BR JP 2% MX 2% CO CO JP 12% CN AR MX 50% 21% BR 13% Evolution of queries to Spain, Car Rental & Taxi Rent a car queries to Spain by country, Services 2010-2011 JP AR 2% BR MX CO CN AR CO 6% 11% 18% JP CN MX 11% BR 52% 12
    • Summary Queries to Spain by country, all products MX CO JP CN BR 1% 0% 0% SE AR 3% 3% 3% FI NO 3% 2% 2% US DK 12% 3% RU GB 1% NL 23% 8% IT December 2011 9% FR DE 11% 17% Queries to Spain by product Cruises Rent a Car 0% 8% Flights 28% Hotels 64% Queries to Spain by country, all products, 2010-2011 SE ARBR MX CO JP CN FI NO DK 1% 1% 2% 2%1% 1% 0% 0% 0% 1% RU US 1% NL 8% 5% IT 11% GB FR 38% 9% DE 18% Queries to Spain by product, 2010-2011 Cruises Rent a Car 1% 9% Flights Hotels 35% 55% 13