Pinterest Basics for Librarians


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ACRL Virtual Worlds & Interest Group program held in the 3D virtual world of Second Life on 18 Aug 2013. IMPORTANT: Open in Notes view to see the script of this presentation. Email if you have any questions.

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  • Thank you for the introduction...First, I just wanted to say that there’s a notecard up here with a bibliographyJust click on the notecard giver to get a copyOK, I’m going to start with a few questions...HOW MANY OF YOU HAVE USED FLICKR? HOW MANY HAVE UPLOADED IMAGES TO FLICKR? HOW MANY OF YOU HAVE USED PINTEREST? OF THOSE WHO'VE USED IT, HOW MANY HAVE A PINTEREST ACCOUNT AND BOARDS OF THEIR OWN?
  • Both Flickr and Pinterest allow you to upload imagesTHOSE OF YOU WHO’VE USED BOTH, WHAT WOULD YOU SAY IS THE BIGGEST DIFFERENCE BETWEEN THEM?Pinterest also allows you to copy images from online sitesI’ve used Flickr images in many slide shows & I've uploaded images to both, Pinterest more recently than Flickr.But, I'm not an expert in Flickr or in Pinterest use, So, I hope that those of you have used Pinterest will chime in to correct me if I goof and say something that's wrong, and I hope you'll add to whatever I say, if there's something I haven't covered that would be of interest. When I'm done, we can have a discussion about how you think Pinterest might be used by librarians
  • So, what are we going to talk about?What is PinterestWhy would you want to use itHow it worksHow you can use it & its value for individuals & for academic librariesYour questions
  • What is it?According to their own site: "Pinterest is a tool for collecting and organizing the things that inspire you. We are located in sunny San Francisco, California.”Basically, it’s a free site where you can set up Boards or collections of images on specific topics, similar to FlickrJust a few Pinterest terms here: Pin = imagePinner = person who put up that imageBoard = collection of images
  • As with any information or tool, there are a variety of possible purposes to using Pinterest to post images, INCLUDING...Personal interest—e.g., places to visit, design ideas, crafts, family, friends and pets
  • Businesses promote products & provide design ideas on Pinterest with links back to the site where you can buy the products
  • Institutions & organizations use Pinterest too, to document & promote places, events & people related to their institution or organization
  • Some people use Pinterest for educational or informational purposesYou can learn a lot from some of them & the images are engaging—they really capture your attention...Here’s a photo & recipe for DINOSAUR EGGS for kidsNext to it is an image of iPad apps for teachersAnd finally, there’s a photo of “Stagecoach Mary” The description says she was “one of the toughest characters in the Northern Rockies of Montana” in the late 1800s when she drove a U.S. mail routeThese are all from different Boards
  • How does it work?You can use Pinterest in different ways. You can sign up for an account, create Boards of your own, and then upload images to your Boards, or "pin" (copy) images from websites, or repin other people’s pins
  • Other Pinterest account holders can Follow one or more of your Boards You can also Follow other people's or company's or organization's Boards. And you can get notifications when someone Follows your Boards, or re-pins one of your pinsThey can also “like” your pins & they can "re-pin" your pins onto their own BoardsWhen someone repins your pin, it comes with any links or other descriptive information you provided when you 1st pinned that image. CAVEAT: When you set up a new account, Pinterest requires you to follow 5 Boards...
  • You can search Pinterest to find Boards in a number of waysYou can search all of Pinterest using...-Preset categories like Technology or Education-I searched for—INFORMATION LITERACY-Then I could select a tab for Pins, Boards or PinnersIn Pins, here’s an image from a SlideShare slide show I did in 2008 & an infographic from Project Information Literacy Once you’ve searched, you could consider repinning to your own Board or following a Board or all of someone's Boards.You can also search your own pins or other pinners or Boards
  • Ok, now, let me show you some of the Boards I've set up and then I'll tell you how to pin an image from a website, and how to upload an image file. Just recently I set up an ACRL VWIG Board: the cover image at the top left,you see Val with a visitor at the ALA Annual Conf in Chicago in June, displayed for those attending the VWIG meeting inworldI also have Boards of my own: at the bottom & the top right, you can see my personal VW Board and my IL BoardMany of the Pins in my own Boards are uploaded from my own files of images, but you can also Pin from a websiteLet’s talk about how to do that next, & then how to upload from your own files
  •  Now I’ve done some image captures to show you how to pin an image from a website because we can’t do this live in SL for everyone’s viewers... 1st, you can add a Pinterest "bookmarklet" to your web browser that will allow you to click on it to save images as pins, when you come across them on websites—here are urls for videos that tell you how to do this for 4 browsers. Chrome: (0:55 sec) Safari: (0:51 sec) Internet Explorer: (0:34 sec) Firefox: (0:49 sec)Then when you’re on a website with an image you like, you click on the bookmarkletImages from that site will pop up, unless they’re protected& when you mouse over one, the Pin It button will appear as you see here on the bottom rightClick on it &...
  • You get a dialog box where you can enter a description, and where a url will appear linking back to the page where you got the imageThen you select 1 of your Boards to pin it to & click on PinIt at the bottom right
  • To pin an image of your own, you upload it from your computerWhen you’re logged into Pinterest, click on the plus sign on the right of the window, next to your photoA dialog box pops up labeled “Add a pin from your computer”Select the file to upload, pick which of your Boards to pin it to & enter a descriptionThen click on Pin It at the bottom right 
  • Now, at the beginning I asked how many people have used Flickr and uploaded images to Flickr. I asked because you may have been wondering about the differences between the two & I mentioned that you can upload images using FlickrWhat do I like about each of them? In Pinterest I like the fact that you can have discreet collections of images and I like the layout on your page, as each collection is in a box that you've labeled as you choose. You can also email images from Pinterest, but that raises intellectual property issues... So, one of the things I really like about Flickr, is the ability to attach different kinds of Creative Commons licenses to each image you upload & to search for CC-licensed imagesI haven't seen a way to do this in Pinterest yet for images that I upload, though maybe I missed it & I haven’t seen a way to limit searches to CC-licensed content yet eitherBut, Pinterestis also releasing various new features, and hopefully this will be one of them at some point.
  • My final point is this... I like Pinterest a lotI’ve gotten great ideas from it, and I’ve really admired many beautiful images BUT,you still have to think critically about all sources of information regardless of the formatThere's a 3-min. YouTube video that illustrates this point pretty well, called “Gummy Bear Popsicles” Just watch the first minute... WAIT 1 MIN...If you couldn’t watch the video, it was about a great looking photo that came with a recipe for gummy bear popsiclesUnfortunately, the photo was really of gummy bear soap bars, not popsicles... And, apparently, you can buy Pinterest followers just like you can buy Twitter followers and Facebook likes, according to this 1:51 promo movie on have over 35,000 registered users...
  • So, 1 of our most important roles as librarians is to help people learn to think critically about information & the tools they use to retrieve it by posing questions like these: Who created the tool or information? Why? How accurate is it? How up to date is it? How does it compare to other kinds of information on the same topic?Then we need to urge people to triangulate data by comparing it to other data on the same topicIn 2011, ACRL approved Visual Literacy Competency Standards for Higher Education, if you want more detail about this:
  • Ok, so we talked about...What Pinterest isWhy people use itHow it worksIt’s uses and value, including the need for critical thinking...Now...
  • Some issues to consider regarding Pinterest & similar sites, with a couple of articles about those issues in the bibliography in the notecard...1. Intellectual property & copyright—who owns images & their rights?2. Who uses which social media & why—at least 1 recent study by Tekobbe has indicated that women overwhelmingly use Pinterest & has posed some possible reasons for this, including the issue of “legacy knowledge” of technology inherent in the design of many technologies What are your questions... & your ideas about how you could use Pinterest to further the mission and goals of libraries of all kindsYou’ll also find some ideas for library uses of Pinterest in Cynthia Dudenhoffer’s 2012 C&RL News article, Pin It! 
  • Pinterest Basics for Librarians

    1. 1. ... Basics for Librarians 18 Aug 2013 Alexandria Knight (Esther Grassian)
    2. 2. Outline • What is Pinterest? • Why use it? • How does it work? • Uses & Value • Questions
    3. 3. What is it? • FREE! • Image Collection Site • Terminology: – PIN = image – PINNER = person who mounted the image – BOARD = collection of images
    4. 4. Purposes Personal Interest
    5. 5. Purposes (cont.) Businesses
    6. 6. Purposes (cont.) Institutions/Organizations
    7. 7. Purposes (cont.) Education/Information
    8. 8. How does it work? • Sign up for account • Create Boards • “Pin” or “Repin” images – Upload – From websites – From other Pinterest Boards
    9. 9. Following, Re-Pinning & Notifications • Pinterest account holders only... • Notifications settings – Someone follows your Board(s) – Someone re-pins your pin(s)
    10. 10. Searching • Preset categories • Search box—your own pins or all pins – Pins – Boards – Pinners
    11. 11. Examples: Boards E
    12. 12. Pin From a Website • PinIt Bookmarklet • How to use it...
    13. 13. Pin from a Website (cont.) Knitting Photos Free...
    14. 14. Uploading a Pin • t
    15. 15. Pros (& Cons): Flickr v. Pinterest • Pinterest – Discreet collections in boxes – Attractive layout – Can email images, BUT... • Flickr – Can attach CC licenses – Can limit to CC licenses
    16. 16. Think Critically! • “Gummy Bear Popsicles...” • “How to Buy... Pinterest Followers”
    17. 17. Teach Questioning! • Who created it? • Why? • Accuracy? • Recency? • Triangulate data through comparison • ACRL Visual Literacy Competency Standards for HE (2011)
    18. 18. Review • What is Pinterest? • Why use it? • How does it work? • Uses & Value, including CRITICAL THINKING!
    19. 19. Issues, Questions & Ideas? “Question mark” by Ciccio Pizzettaro, January 23, 2010 CC:A-NS-SA