ì From 2009 to 2010, the share of La<nos ages 18 to 29 who were online jumped from 75% to 85%, Latina/os and and the share with cell phones rose from 81% to 90%. Technology ì 45% of Hispanics own a smartphone, compared to 27% of Whites. ì Hispanic cell phone owners are more likely than White cell phone owners to access the internet (40% vs. 34%), email (36% vs. 31%), or instant message (45% vs. 24%) from their cell phone. ì 62% of Hispanics online engage in social networking ac<vi<es versus 38% of Whites. U.S. La<nos go digital (Kellogg, 2011; Livingston, 2011)
ì Create groups for classes ì Share resources ì Create events Facebook ì Post notes/documents ì Integrate polls ì Be mindful of your presence ì Place students on separate list ì Communicate consistently
ì Monitor hashtag use ì #la<sm ì #sala<no Twitter ì Create hashtags for classes and events ì hEp://www.tweetgrid.com ì Rowfeeder – archive tweets ì Twtpoll – create polls ì Hootsuite – social media dashboard
ì Self-‐guided campus tours ì Points/rewards for check-‐ins ì Encourages students to visit your oﬃces ì Be careful of when/where you check in!
ì Many believe it will eventually replace the resume and recommenda<on. ì Join groups ì Share job leads ì Post resources ì Connect with professionals
ì Very visual method of social media ì Make boards for diﬀerent Pinterest facets of the oﬃce, department, and University
Contact Informationì Estee Hernández Texas State University firstname.lastname@example.org @esteehernandez ì Taryn Ozuna University of Texas at Aus<n email@example.com
Referencesì Kellogg, D. (2011, February 1). Among mobile phone users, Hispanics, Asians are most-‐likely smartphone owners in the U.S. Nielsen Wire. Retrieved from hEp://blog.nielsen.com/ nielsenwire/consumer/among-‐mobile-‐phone-‐users-‐ hispanics-‐asians-‐are-‐most-‐likely-‐smartphone-‐ owners-‐in-‐the-‐u-‐s ì Livingston, G. (2011, February 9). La<nos and digital technology, 2010. Pew Hispanic Center. Retrieved from hEp://pewhispanic.org/reports/report.php? ReportID=134