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Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators
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Hashtags, newsfeeds, and check-ins: Maximizing social media use as Latina/o educators

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  • 1. Hashtags, newsfeeds, and check-ins: ì  Maximizing social media use as Latina/o educatorsEstee  Hernández,  M.S.Ed.    Taryn  Ozuna,  M.S.Ed.  
  • 2. ì  Learning  more  about   par<cipants   ì  La<na/os  and  technology  Overview ì  Social  media  plaAorms   ì  Facebook   ì  TwiEer   ì  Foursquare   ì  LinkedIn   ì  Pinterest  
  • 3. ì  Take out your cell phones!
  • 4. ì  From  2009  to  2010,  the  share  of   La<nos  ages  18  to  29  who  were   online  jumped  from  75%  to  85%,  Latina/os and and  the  share  with  cell  phones   rose  from  81%  to  90%.   Technology ì  45%  of  Hispanics  own  a   smartphone,  compared  to  27%  of   Whites.   ì  Hispanic  cell  phone  owners  are   more  likely  than  White  cell  phone   owners  to  access  the  internet   (40%  vs.  34%),  email  (36%  vs.   31%),  or  instant  message  (45%  vs.   24%)  from  their  cell  phone.   ì  62%  of  Hispanics  online  engage  in   social  networking  ac<vi<es  versus   38%  of  Whites.   U.S.  La<nos  go  digital   (Kellogg,  2011;  Livingston,  2011)    
  • 5. Social Media in Education
  • 6. ì  Create  groups  for  classes   ì  Share  resources   ì  Create  events  Facebook ì  Post  notes/documents   ì  Integrate  polls   ì  Be  mindful  of  your  presence   ì  Place  students  on  separate   list   ì  Communicate  consistently  
  • 7. ì  Monitor  hashtag  use   ì  #la<sm   ì  #sala<no  Twitter ì  Create  hashtags  for  classes   and  events   ì  hEp://www.tweetgrid.com   ì  Rowfeeder  –  archive  tweets   ì  Twtpoll  –  create  polls   ì  Hootsuite  –  social  media   dashboard  
  • 8. ì  Self-­‐guided  campus  tours  ì  Points/rewards  for  check-­‐ins  ì  Encourages  students  to  visit   your  offices  ì  Be  careful  of  when/where   you  check  in!  
  • 9. ì  Many  believe  it  will   eventually  replace  the   resume  and   recommenda<on.  ì  Join  groups   ì  Share  job  leads   ì  Post  resources   ì  Connect  with  professionals  
  • 10. ì  Very  visual  method  of  social   media   ì  Make  boards  for  different  Pinterest facets  of  the  office,   department,  and  University  
  • 11. Contact Informationì  Estee  Hernández   Texas  State  University   estee@txstate.edu   @esteehernandez  ì  Taryn  Ozuna   University  of  Texas  at  Aus<n   taryn_ozuna@mail.utexas.edu  
  • 12. Referencesì  Kellogg,  D.  (2011,  February  1).  Among  mobile   phone  users,  Hispanics,  Asians  are  most-­‐likely   smartphone  owners  in  the  U.S.  Nielsen  Wire.   Retrieved  from  hEp://blog.nielsen.com/ nielsenwire/consumer/among-­‐mobile-­‐phone-­‐users-­‐ hispanics-­‐asians-­‐are-­‐most-­‐likely-­‐smartphone-­‐ owners-­‐in-­‐the-­‐u-­‐s  ì  Livingston,  G.  (2011,  February  9).  La<nos  and  digital   technology,  2010.  Pew  Hispanic  Center.  Retrieved   from  hEp://pewhispanic.org/reports/report.php? ReportID=134  

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