Are you paying attention?

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  • 1. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION? Professor Tina Seelig, Stanford UniversityThese are the places I visited, there are not so many pictures since they didnt let me take any more.The following slides contain the recommendations for each one of them.At the end of this document you may find the OBSERVATIONS LAB with the answers. Grocery Store Podologist DryCleaners&Alterations SPA Office Supplies OpticalShop Esteban Reynoso - México
  • 2. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford UniversityThis store has so many improvement opportunities that naming them would take more than a simple analysis, so I just focused on at thechecking out process. They call them Express Lanes, since you are only allowed to check out 15 items or less.The thing is that everyone follows the rules, but they only open 3 out of 6 cashiers and people lines up like if it’s the bank, so they untilthey have an available spot. As you can see the line gets quite long and there has to be a Manager (circled) pointing out where Peoplecan pay their groceries. This opportunity is SO in sight that it shouldnt be that hard to start improving service ASAP.PROPOSAL: Get technology involved , so a light turns on as soon as theres room for the next customer to line up and place theirgroceries on the band and be able to really turn your checking out process “EXPRESS” Esteban Reynoso - México
  • 3. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University PodologistThis business tries to say so much on they sign that its hard to digest everything they claim to do for your feet. All the products on theapparel and cardboard sign makes it look cheap. Even though they provide a good service.PROPOSAL: Work in to a better image, a logo and cleaner look will make people feel more comfortable with your service and products. Ifthey already have clients why not procure them and make the process of getting new ones more easy. They could even turn it into apedicure SPA PLUS professional podologist services. Esteban Reynoso - México
  • 4. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University DryCleaners &AlterationsThis business they seem to have everything improved but it’s a shame that all that POP material is all misplaced and worned out. They doan overall service on your clothes, from dry cleaning to alterations.PROPOSAL: Just organize and follow up with the manual of the franchise, instead of showing a place that looks messy. Make it fun foryour employees and your customers. Esteban Reynoso - México
  • 5. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University SPA This one has so much potential on creativity that the only thing in my mind when I saw it, if you are on a spot like this, you should explode the stress that everyone is going through on red lights and intersection. PROPOSAL: nice looks but I would name it more like, DRIVE OUT THE STRESS, RELAXDRIVE, RELAXED SPOT, everything inside is great just need to reach the drivers need to forget their troubles. Esteban Reynoso - México
  • 6. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University Office Supplies Believe it or not, the Office Depot in Mexico has 8 cashiers and they open 0 for you. You have to pay at the customers service counter. PROPOSAL: If your stores are that big for the little customers flow reduce them and don’t make them feel like mice in a labyrinth, the self-service is pleasant for everyone but not at the edge like feeling alone. Get a chart of the store or since you have the space you can build a “Shopping Rally” each month with an specific sale. That would be fun! This was easy, just place the employee from customer service on one of the Check out cashiers at least so you don’t step out of the store thinking that they are not in service most of the time. Esteban Reynoso - México
  • 7. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University OpticalShop I like the slogan of this optical shop “portodo lo que hay quever…®” (Because there is a lot to see) but seems cold and a little bit solemn. PROPOSAL: based on their name I created a surprised face logo. I guess It would cheer up the place more and maybe if they could update their environment they would bring more customers. Their pricing seems to be fair. Esteban Reynoso - México
  • 8. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University Esteban Reynoso - México
  • 9. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University Esteban Reynoso - México
  • 10. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University Esteban Reynoso - México
  • 11. VentureLab | ACrashCourseonCreativity Assignment: ARE YOU PAYING ATTENTION?Professor Tina Seelig, Stanford University Esteban Reynoso - México