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NCM Presentation 2012


Marketing Opportunities

Marketing Opportunities

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  • 1. Marketing Partnership Opportunities
  • 2. National Country MarketNational Country Market (NCM) is the advertising salesdivision for the network of twenty-three consumer magazines werepresent. Our role is to work with advertisers and their agenciesto help plan, coordinate and place advertising in our magazineswhether it is for national, regional or statewide coverage. As anon-profit organization owned by the magazines, NCM providesthe best opportunities and lowest prices available.
  • 3. History Matters In the 1940s after the cooperatives were formed to supply power for rural home and land owners, the statewide associations began to publish and distribute their magazines as a communications tool for members. As member/owners of the cooperative, readers influenced and contributed to the editorial direction and content. Articles range from energy saving tips and home improvement to gardening, recipes and all things in between that represent home, family and quality of life.
  • 4. History MattersToday each cooperative maintains acustomized edition just for its membersproviding local co-op news and communityevents. It’s no surprise that subscribers areso dedicated to reading their own monthlymagazine. This dedication has created aunique bond of trust and loyalty that isunheard of in the magazine industry.MRI reports that 94% of our readerstrust advertisements in our publicationsmore than ads in other publications.
  • 5. Engaging EditorialHome • Travel • Energy Efficiency • Food • Local EventsOur magazines are published by America’s electric cooperatives for theirsubscribers which promote an awareness of their community with editorialdedicated to their lifestyles including articles on home, gardening, travel,energy efficiency, recipes and local events. Each magazine is customized forits own electric cooperative community
  • 6. Reaching the right audience
  • 7. National, Statewide & Regional ReachCollectively NCM publications comprise one of the largest networksof consumer publications in the U.S., reaching over 8.4 millionhouseholds and 21 million readers on a monthly basis.
  • 8. The NCM Value Our magazines are published by America’s electric cooperatives for their subscribers which promote an awareness of their community with editorial dedicated to their lifestyles including articles on home, gardening, travel, energy efficiency, recipes and local events. These magazines have been a family tradition for over 60 years and share an unprecedented bond of mutual trust and loyalty with their readers. No other group of magazines reaches as deeply into our unique, non-urban market.
  • 9. The Result