Link: http://www.samsungimaging.net/samsung-leads-the-way-in-digital-camera-
evolution/
SAMSUNG LEADS THE WAY IN DIGITAL CAMERA
EVOLUTION
Social
Networking at the Heart of Latest Compact Camera Series
Seoul, August 13th 2009: Samsung Digital Imaging Co. Ltd, today unveiled the
ST550(TL225), ST500(TL220) and ST1000(CL65), the very latest additions to its camera
portfolio. These three new compact devices are highlighted by innovative new features,
groundbreaking technology, ease of use and design. Representing the next step in the
evolution of the digital camera, the Samsung ST550(TL225), ST500(TL220), and
ST1000(CL65) give consumers a whole new approach to personal photography.
Delivering twice the fun of any other compact digital camera, Samsung’s innovative
ST550(TL225) and ST500(TL220) truly put the photographer in the picture. The
ST550(TL225) and ST500(TL220) feature Dual LCDs with one on the front of the camera
and another one on the back. Embracing the latest consumer trends, Samsung’s new
ST1000(CL65) provides unprecedented connectivity as it incorporates geo-tagging,
Bluetooth 2.0, DLNA, Wi-Fi* connectivity and DLNA compatibility, giving social networkers
the ability to share their images while on the move and breaking the confines of uploading
and sharing content in the traditional way.

“Today’s product launch is an important milestone for Samsung, reinforcing our position as a
leading innovator in the digital camera market and setting a new benchmark for digital
camera technology,” said Sang Jin Park, Chief Executive Officer of Samsung Digital Imaging
Co. Ltd. “It is our goal to continue to lead the evolution of the industry whilst delivering a first-
class consumer experience through ease of use and the design of our ‘Smart Cameras’.
We’ve listened to what consumers want and need, particularly in the social networking field,
and I expect these latest products to surpass even the highest expectations of today’s
budding photographer, guaranteeing fun and excitement to the user.”
Samsung ST550(TL225) and ST500(TL220)
The Samsung ST550(TL225) and ST500(TL220) bring the latest in compact camera
innovation to consumers with Dual LCD screens on the front and back, offering twice the fun
of any camera and allowing the user to take photographs they simply couldn’t take before.
The growing popularity of social networking sites has given rise to the self-portrait or profile
picture with many consumers turning their digital camera on themselves to become the
subject of their photo.
The 1.5” LCD now on the front of the ST550(TL225) and ST500(TL220) allows consumers to
take these self-portraits and profile pictures with ease, showing the user exactly what the
picture will look like, enabling the desired result every time. Incorporating a 3.5” wide, 1,152K
resolution touch-screen LCD, the ST550(TL225) delivers one of the highest resolution
screens available on a digital camera. Complementing this is a 12.2 mega-pixel CCD and
27mm wide-angle Schneider KREIZNACH lens with 4.6x optical zoom, allowing a wider
shooting range from a shorter distance, and producing clear, clean images with balanced
resolution from the center of the image to the edges.
Another innovation found on the ST550(TL225) and ST500(TL220) is Samsung’s new
powerful Smart Gesture User Interface (UI) with a built-in Gravity sensor. Once the camera
is on, a simple tap on the front LCD turns it on and the camera is automatically set into self
portrait mode with smile detection. This means if users want to take a self portrait, they only
need to tap and smile and the picture will be taken automatically. Teamed with innovative
Samsung technologies such as Smile Shot, Smart Face Recognition and Smart Auto, users
are given the ability to take the perfect image with ease.

Samsung ST1000(CL65)
With the ability to capture and share photo memories on the move, the Samsung
ST1000(CL65) allows users to truly connect with family and friends. Packed full of innovation
and encased in a sleek compact frame, the ST1000(CL65) incorporates an unprecedented
combination of geo-tagging technology, Bluetooth 2.0, DLNA compatibility, and Wi-Fi
connectivity options.
The camera’s wireless functionality enables users to send and post pictures almost as
quickly as they take them, while its GPS capabilities keep track of where users travel, giving
them the ability to manage their images intelligently with geographical location data
embedded directly into each corresponding EXIF file. With the increasing importance of
content sharing for consumers, the ST1000(CL65) provides an unrivalled experience and is
a great way to keep one’s network of friends and family in the know.
The ST1000(CL65)’s built-in geo-tagging allows users to record the details of the location
and time the image was taken. Bluetooth 2.0 allows images to be distributed wirelessly to

supporting devices such as mobile telephones, and Wi-Fi means that users can now email
photos directly from their camera and upload their photos or videos to popular social
networking websites, including Facebook®, Picasa™, and YouTube®. The camera’s DLNA
compatibility also allows it to wirelessly connect to another DLNA compatible device, such as
an HDTV, within a user’s networked home to view and share their precious moments.
Introduced to the world via a series of themed events in New York, Beijing, Bangkok, London
and Seoul, the ST550(TL225), ST500(TL220) and ST1000(CL65) will be available to
consumers from August 2009.
Specifications
* Specifications are subject to change without notice.
* Wi-Fi only available where verification not required.